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I’m a performance marketing strategist with over six years of experience helping consumer and home service brands scale revenue through paid media, SEO, and conversion-focused digital strategy. I manage and optimize Meta and Google Ads campaigns, build structured creative testing frameworks, and implement tracking systems that improve attribution and ROI. I’ve driven 32% revenue growth, increased conversion rates from 0.51% to 1.62%, and generated six-figure revenue lifts through disciplined, data-backed execution. With a background in fashion design and merchandising, I bring both analytical rigor and a strong eye for brand storytelling—translating insights into strategies that not only perform, but scale. What sets me apart is my ability to connect creative, media, and data into a clear growth roadmap that drives measurable results.…I’m a performance marketing strategist with over six years of experience helping consumer and home service brands scale revenue through paid media, SEO, and conversion-focused digital strategy. I manage and optimize Meta and Google Ads campaigns, build structured creative testing frameworks, and implement tracking systems that improve attribution and ROI. I’ve driven 32% revenue growth, increased conversion rates from 0.51% to 1.62%, and generated six-figure revenue lifts through disciplined, data-backed execution. With a background in fashion design and merchandising, I bring both analytical rigor and a strong eye for brand storytelling—translating insights into strategies that not only perform, but scale. What sets me apart is my ability to connect creative, media, and data into a clear growth roadmap that drives measurable results.

Michaela Icard

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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I’m a performance marketing strategist with over six years of experience helping consumer and home service brands scale revenue through paid media, SEO, and conversion-focused digital strategy. I manage and optimize Meta and Google Ads campaigns, build structured creative testing frameworks, and implement tracking systems that improve attribution and ROI. I’ve driven 32% revenue growth, increased conversion rates from 0.51% to 1.62%, and generated six-figure revenue lifts through disciplined, data-backed execution. With a background in fashion design and merchandising, I bring both analytical rigor and a strong eye for brand storytelling—translating insights into strategies that not only perform, but scale. What sets me apart is my ability to connect creative, media, and data into a clear growth roadmap that drives measurable results.…I’m a performance marketing strategist with over six years of experience helping consumer and home service brands scale revenue through paid media, SEO, and conversion-focused digital strategy. I manage and optimize Meta and Google Ads campaigns, build structured creative testing frameworks, and implement tracking systems that improve attribution and ROI. I’ve driven 32% revenue growth, increased conversion rates from 0.51% to 1.62%, and generated six-figure revenue lifts through disciplined, data-backed execution. With a background in fashion design and merchandising, I bring both analytical rigor and a strong eye for brand storytelling—translating insights into strategies that not only perform, but scale. What sets me apart is my ability to connect creative, media, and data into a clear growth roadmap that drives measurable results.

Available to hire

I’m a performance marketing strategist with over six years of experience helping consumer and home service brands scale revenue through paid media, SEO, and conversion-focused digital strategy. I manage and optimize Meta and Google Ads campaigns, build structured creative testing frameworks, and implement tracking systems that improve attribution and ROI. I’ve driven 32% revenue growth, increased conversion rates from 0.51% to 1.62%, and generated six-figure revenue lifts through disciplined, data-backed execution. With a background in fashion design and merchandising, I bring both analytical rigor and a strong eye for brand storytelling—translating insights into strategies that not only perform, but scale. What sets me apart is my ability to connect creative, media, and data into a clear growth roadmap that drives measurable results.