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Hi, I’m Amanda Gibson, a Cleveland-based graphic designer with extensive experience building and refining brand systems across digital, print, and product applications. I translate brand identities into consistent visuals that tell compelling stories for retailers, manufacturers, and partners, while ensuring production-ready execution. I thrive in fast-paced environments, collaborating closely with cross-functional teams to deliver high-quality, scalable design on tight timelines. I’m passionate about refining brand assets, expanding visual storytelling across multiple touchpoints, and creating adaptable systems that support growth.…Hi, I’m Amanda Gibson, a Cleveland-based graphic designer with extensive experience building and refining brand systems across digital, print, and product applications. I translate brand identities into consistent visuals that tell compelling stories for retailers, manufacturers, and partners, while ensuring production-ready execution. I thrive in fast-paced environments, collaborating closely with cross-functional teams to deliver high-quality, scalable design on tight timelines. I’m passionate about refining brand assets, expanding visual storytelling across multiple touchpoints, and creating adaptable systems that support growth.

Amanda Gibson

Graphic Designer, Product Designer, Designer, +2

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Hi, I’m Amanda Gibson, a Cleveland-based graphic designer with extensive experience building and refining brand systems across digital, print, and product applications. I translate brand identities into consistent visuals that tell compelling stories for retailers, manufacturers, and partners, while ensuring production-ready execution. I thrive in fast-paced environments, collaborating closely with cross-functional teams to deliver high-quality, scalable design on tight timelines. I’m passionate about refining brand assets, expanding visual storytelling across multiple touchpoints, and creating adaptable systems that support growth.…Hi, I’m Amanda Gibson, a Cleveland-based graphic designer with extensive experience building and refining brand systems across digital, print, and product applications. I translate brand identities into consistent visuals that tell compelling stories for retailers, manufacturers, and partners, while ensuring production-ready execution. I thrive in fast-paced environments, collaborating closely with cross-functional teams to deliver high-quality, scalable design on tight timelines. I’m passionate about refining brand assets, expanding visual storytelling across multiple touchpoints, and creating adaptable systems that support growth.

Available to hire

Hi, I’m Amanda Gibson, a Cleveland-based graphic designer with extensive experience building and refining brand systems across digital, print, and product applications. I translate brand identities into consistent visuals that tell compelling stories for retailers, manufacturers, and partners, while ensuring production-ready execution.
I thrive in fast-paced environments, collaborating closely with cross-functional teams to deliver high-quality, scalable design on tight timelines. I’m passionate about refining brand assets, expanding visual storytelling across multiple touchpoints, and creating adaptable systems that support growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Product Development Designer at Dukeman Design & Development

January 1, 2023 - January 1, 2026

Brand-focused graphic and product development designer focused on building and refining visual systems to support storytelling, consistency, and production-ready execution. Translates brand identity across digital, print, and product applications while collaborating closely with cross-functional creative teams. Managed multiple projects in fast-paced development cycles and prepared production-ready artwork for final delivery. Designed home décor products including indoor/outdoor signs, tabletop décor for retail partners such as Dollar General, Cracker Barrel, HomeGoods, and JoAnn Fabrics. Refined brand systems to ensure consistent storytelling across touchpoints, and maintained organized files with version control.

Freelance Graphic Designer at Self Employed

October 1, 2021 - December 31, 2023

Brand-focused graphic and product development designer delivering production-ready artwork and refined brand assets. Built and refined visual systems to support storytelling, consistency, and scalable production across digital and print. Collaborated with cross-functional teams to translate brand identity into retail, packaging, and promotional materials. Managed multiple projects and delivered high-quality work on tight deadlines.

Lead Graphic & Product Development Designer at SPX Brands

October 1, 2020 - August 1, 2024

Designed home décor products including signs, pillows, towels, totes, mugs, and resin holiday ornaments for retail partners including BassPro Shops, Von Maur, and Warner Bros. Adapted brand systems across multiple formats while maintaining visual consistency and storytelling intent. Supported high-volume seasonal product development with production-ready execution. Maintained organized files and version control for efficient collaboration. Managed multiple projects simultaneously in fast-paced development cycles.

Lead Graphic & Product Development Designer at SPX Brands

August 1, 2024 - Present

Designed home décor products including signs, pillows, towels, totes, mugs, and resin holiday ornaments for retail partners including BassPro Shops, Von Maur and Warner Bros. Adapted brand systems across multiple formats while maintaining visual consistency and storytelling intent. Supported high-volume seasonal product development with production-ready execution. Maintained organized files and version control for efficient collaboration. Managed multiple projects simultaneously in fast-paced development cycles.

Freelance Graphic Designer at Self Employed

August 1, 2020 - Present

Updated and rebuilt brand assets for print, digital, and presentation use. Designed multi-platform marketing materials including web, email, social, and print assets. Created scalable template systems for efficient content production. Delivered production-ready files while managing tight deadlines and multiple projects.

Designer at Darice/Michaels Craft Brand

May 1, 2016 - December 1, 2019

Designed children’s craft products, wedding decor and invitation templates for online use, packaging, and production artwork. Prepared production-ready files for internal product lines and retail partners including Target, JoAnn Fabrics, and Dollar General. Collaborated closely with designers, product teams, and stakeholders to translate creative direction into polished design solutions. Supported both creative design and technical production requirements. Traveled to Asia to collaborate with overseas teams on production timelines and standards.