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I am a Master’s candidate in Strategic Marketing & Communication at IE Business School, focused on building brands that connect with consumers. I combine consumer insights with creative, data-informed thinking to develop campaigns and brand narratives that perform. I’ve built hands-on experience designing brand strategy, content and AI-enabled marketing solutions through applied projects with organizations including RC Celta de Vigo, Uber Eats, and in a client-focused TikTok externship. I’m targeting Brand Marketing, Strategic Marketing, and Growth roles across consumer and digital industries.…I am a Master’s candidate in Strategic Marketing & Communication at IE Business School, focused on building brands that connect with consumers. I combine consumer insights with creative, data-informed thinking to develop campaigns and brand narratives that perform. I’ve built hands-on experience designing brand strategy, content and AI-enabled marketing solutions through applied projects with organizations including RC Celta de Vigo, Uber Eats, and in a client-focused TikTok externship. I’m targeting Brand Marketing, Strategic Marketing, and Growth roles across consumer and digital industries.

Teresa Maroño Requejo

Marketing Strategist, Marketing Analyst, Marketing Consultant, +4

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I am a Master’s candidate in Strategic Marketing & Communication at IE Business School, focused on building brands that connect with consumers. I combine consumer insights with creative, data-informed thinking to develop campaigns and brand narratives that perform. I’ve built hands-on experience designing brand strategy, content and AI-enabled marketing solutions through applied projects with organizations including RC Celta de Vigo, Uber Eats, and in a client-focused TikTok externship. I’m targeting Brand Marketing, Strategic Marketing, and Growth roles across consumer and digital industries.…I am a Master’s candidate in Strategic Marketing & Communication at IE Business School, focused on building brands that connect with consumers. I combine consumer insights with creative, data-informed thinking to develop campaigns and brand narratives that perform. I’ve built hands-on experience designing brand strategy, content and AI-enabled marketing solutions through applied projects with organizations including RC Celta de Vigo, Uber Eats, and in a client-focused TikTok externship. I’m targeting Brand Marketing, Strategic Marketing, and Growth roles across consumer and digital industries.

Available to hire

I am a Master’s candidate in Strategic Marketing & Communication at IE Business School, focused on building brands that connect with consumers. I combine consumer insights with creative, data-informed thinking to develop campaigns and brand narratives that perform.

I’ve built hands-on experience designing brand strategy, content and AI-enabled marketing solutions through applied projects with organizations including RC Celta de Vigo, Uber Eats, and in a client-focused TikTok externship. I’m targeting Brand Marketing, Strategic Marketing, and Growth roles across consumer and digital industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

Galician

Fluent

English

Fluent

German

Advanced

French

Beginner

Portuguese

Beginner

Work Experience

Social Media Content & Brand Strategy Externship at TikTok Externship

April 1, 2026 - June 30, 2026

Developed a client brand strategy from scratch, including audience research, competitor analysis, visual identity, and platform-specific content plans for TikTok and Instagram. Delivered a client-ready Brand Playbook with a TikTok content system, caption frameworks, and brand voice guidelines, using TikTok Creative Center, CapCut, and AI tools.

Sales and marketing assistant at Grupo Maroño e Hijos SL

May 1, 2025 - September 30, 2025

Led social media strategy and content creation to build brand presence for new product launches, including target audience definition, creative direction, and content objectives. Managed end-to-end communication across sales, marketing, and customer service teams to improve operational efficiency and customer satisfaction.

Sales and Marketing Assistant at Distribuciones Maroño e Hijos SL

May 1, 2025 - September 1, 2025

Generated new client accounts by proactively presenting company products, strengthening long-term relationships with key customers and increasing repeat business; Coordinated with sales, inventory, and logistics teams to ensure efficient order processing and improve client satisfaction; Streamlined internal communication between sales, marketing, and customer service, improving operational efficiency; Developed and managed the company’s social media content to promote new products and enhance customer engagement.

Sales and Marketing Assistant at DISTRIBUCIONES MAROÑO E HIJOS SL

May 1, 2025 - September 1, 2025

Generated new client accounts by proactively presenting company products, strengthening long-term relationships with key customers and increasing repeat business. Coordinated with sales, inventory, and logistics teams to ensure efficient order processing and improve client satisfaction. Streamlined internal communication between sales, marketing, and customer service, improving operational efficiency. Developed and managed the company’s social media content to promote new products and enhance customer engagement.

Economic Diplomacy & Administrative Intern at Nepal Embassy

May 1, 2024 - July 1, 2024

Developed marketing and communication strategies for the Embassy’s digital channels, strengthening institutional visibility. Managed website content and external communications to enhance engagement with Spanish and Nepalese stakeholders. Facilitated consular service coordination, ensuring smooth communication between citizens and embassy officials.

Project Member at Marketing Lab Segovia

March 1, 2023 - June 1, 2023

Collaborated with five multinational brands (Mondelez, Heineken, Larios, Fundación Telefónica, Algo Bonito) to develop strategic marketing proposals; Conducted market research and defined buyer personas to optimize brand positioning and customer targeting; Designed social media campaigns aimed at increasing brand awareness and attracting new customers.

Project Member at MARKETING LAB

March 1, 2023 - June 1, 2023

Collaborated with five multinational brands (Mondelez, Heineken, Larios, Fundación Telefónica, Algo Bonito) to develop strategic marketing proposals. Conducted market research and defined buyer personas to optimize brand positioning and customer targeting. Designed social media campaigns aimed at increasing brand awareness and attracting new customers.

Project Member at FINANCE LAB: DEUTSCHE BANK

March 1, 2022 - June 1, 2022

Designed tailored investment portfolios aligned with clients’ risk tolerance and financial objectives. Allocated assets strategically to maximize returns while maintaining balanced risk exposure. Analyzed market sectors and macroeconomic trends to identify investment opportunities.