Sergio Passos
I help brands be perceived the way they deserve to be. I’m a specialist in branding and packaging for the consumer market, and I build perception through strategic design.
About
I help brands be perceived the way they deserve to be. I’m a specialist in branding and packaging for the consumer market, and I build perception through strategic design.
As CEO at Hoopen Design Agency in São Paulo, I lead end-to-end creative processes—from concept to final delivery—aligning brand identity, business objectives, and customer experience. I manage teams, develop online and offline campaigns and special projects, and pursue innovation, visual consistency, and measurable results.
- 23 years' experience
- Joined February 2026
Skills· 19
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Professional Services
- Media & Entertainment
- Retail
- Software & Internet
- Consumer Goods
More experts in Sao Paulo, Brazil
Work experience· 15 roles
Lead and mentor design teams (9 employees), optimize workflows, and improve individual performance while ensuring talent retention and high-quality delivery. Define and implement creative and strategic vision for the product/service portfolio, aligning design guidelines with business objectives and market expectations, achieving strong brand recognition. Manage the full lifecycle of design projects from planning to delivery, completing approximately 900 projects annually on time and within budget while maintaining quality. Foster cross-functional collaboration among design, marketing, engineering, and sales by translating requirements into impactful design solutions. Drive innovation through ongoing research into trends and new technologies, introducing agile methodologies that increase productivity and keep creative solutions relevant.
Lidero a agência, definindo a visão criativa e estratégica, gerenciando equipes, e supervisionando o portfólio de produtos/serviços para garantir alinhamento com objetivos de negócio, consistência de marca e experiência do cliente. Coordeno aproximadamente 900 projetos anuais, assegurando entrega dentro de prazos e orçamento, com foco em inovação, qualidade e impacto de marca.
Criação de conceitos e estratégias de design, campanhas promocionais, lançamentos de produtos, POS, visual merchandising e projetos 3D.
Education
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