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Hi, I’m Carla Estrada, an entrepreneur and automation-focused marketer who builds invisible machines—smart automations and lightweight systems that reduce repetitive work for small businesses. I blend customer empathy with hands-on technical execution to streamline processes, improve follow-ups, and keep operations consistent. I’ve led Google product-driven marketing support, built automation workflows end-to-end, and turned business needs into clear specifications and scalable solutions. I’m passionate about turning complex challenges into simple, repeatable outcomes that empower teams.…Hi, I’m Carla Estrada, an entrepreneur and automation-focused marketer who builds invisible machines—smart automations and lightweight systems that reduce repetitive work for small businesses. I blend customer empathy with hands-on technical execution to streamline processes, improve follow-ups, and keep operations consistent. I’ve led Google product-driven marketing support, built automation workflows end-to-end, and turned business needs into clear specifications and scalable solutions. I’m passionate about turning complex challenges into simple, repeatable outcomes that empower teams.

Carla Estrada

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Carla Estrada, an entrepreneur and automation-focused marketer who builds invisible machines—smart automations and lightweight systems that reduce repetitive work for small businesses. I blend customer empathy with hands-on technical execution to streamline processes, improve follow-ups, and keep operations consistent. I’ve led Google product-driven marketing support, built automation workflows end-to-end, and turned business needs into clear specifications and scalable solutions. I’m passionate about turning complex challenges into simple, repeatable outcomes that empower teams.…Hi, I’m Carla Estrada, an entrepreneur and automation-focused marketer who builds invisible machines—smart automations and lightweight systems that reduce repetitive work for small businesses. I blend customer empathy with hands-on technical execution to streamline processes, improve follow-ups, and keep operations consistent. I’ve led Google product-driven marketing support, built automation workflows end-to-end, and turned business needs into clear specifications and scalable solutions. I’m passionate about turning complex challenges into simple, repeatable outcomes that empower teams.

Available to hire

Hi, I’m Carla Estrada, an entrepreneur and automation-focused marketer who builds invisible machines—smart automations and lightweight systems that reduce repetitive work for small businesses. I blend customer empathy with hands-on technical execution to streamline processes, improve follow-ups, and keep operations consistent.

I’ve led Google product-driven marketing support, built automation workflows end-to-end, and turned business needs into clear specifications and scalable solutions. I’m passionate about turning complex challenges into simple, repeatable outcomes that empower teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Catalan; Valencian

Intermediate

French

Intermediate

Portuguese

Intermediate

Work Experience

Co-Founder / Entrepreneur at Auto Makers (Automation Studio)

January 1, 2025 - Present

Founded a studio focused on building automation systems for SMEs to eliminate repetitive administrative tasks and improve response times. Designed and implemented workflows such as inquiry capture → qualification → CRM update → automated follow-up → appointment reminders → reporting. Translated business needs into clear specifications and delivered reliable, maintainable automations with documentation and handover. Created client-facing assets (service explanations, onboarding steps, workflow maps) to ensure smooth adoption.

Founder / Owner-Operator at Wippity Moppity Broom

January 1, 2023 - December 31, 2025

Ran an end-to-end local service business, managing operations, customer communication, scheduling, and service delivery. Improved consistency and efficiency through simple systems (templates, checklists, client follow-up routines). Maintained client relationships and repeat bookings through strong service and responsiveness.

Marketing Support at Google

January 1, 2022 - April 1, 2023

Supported advertisers with implementation and verification of web-based products. Guided customers on GA4/UA, GTM, Google Ads, troubleshooting tracking and measurement setups. Delivered high-quality support; provided basic assistance with HTML/CSS/JS and CMS platforms (WordPress, Shopify, PrestaShop).

Marketing Campaign Developer at BlueEdge

March 1, 2020 - January 1, 2021

Coordinated social media communications strategy (Facebook, LinkedIn, Instagram) and supported campaign optimization (keywords, SEO fundamentals, analytics readiness).

Business Developer (Intern) at Link Advisors SL

January 1, 2019 - May 1, 2019

Assisted with invoicing, appointment administration, and general business support tasks.

Secretary & Admin at Úria Menéndez (Law Firm)

June 1, 2014 - August 1, 2014

Administrative support and coordination in a professional legal environment.