Hello! I'm Min Aung Kyaw, a marketing professional with over 19 years of experience leading digital, brand, and CRM initiatives across Myanmar, Singapore, and Vietnam. I thrive on turning insights into high-impact campaigns for education, retail, and franchising brands. I’m passionate about building customer-centric experiences, mentoring teams, and delivering measurable growth through data-driven strategies. I enjoy collaborating with cross-functional teams to craft compelling value propositions, optimize paid and organic channels, and ensure brand consistency across multiple markets. My goal is to drive sustainable business results while keeping the customer at the heart of every decision.

MIN AUNG KYAW

Hello! I'm Min Aung Kyaw, a marketing professional with over 19 years of experience leading digital, brand, and CRM initiatives across Myanmar, Singapore, and Vietnam. I thrive on turning insights into high-impact campaigns for education, retail, and franchising brands. I’m passionate about building customer-centric experiences, mentoring teams, and delivering measurable growth through data-driven strategies. I enjoy collaborating with cross-functional teams to craft compelling value propositions, optimize paid and organic channels, and ensure brand consistency across multiple markets. My goal is to drive sustainable business results while keeping the customer at the heart of every decision.

Available to hire

Hello! I’m Min Aung Kyaw, a marketing professional with over 19 years of experience leading digital, brand, and CRM initiatives across Myanmar, Singapore, and Vietnam. I thrive on turning insights into high-impact campaigns for education, retail, and franchising brands. I’m passionate about building customer-centric experiences, mentoring teams, and delivering measurable growth through data-driven strategies.

I enjoy collaborating with cross-functional teams to craft compelling value propositions, optimize paid and organic channels, and ensure brand consistency across multiple markets. My goal is to drive sustainable business results while keeping the customer at the heart of every decision.

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Language

English
Fluent

Work Experience

Brand Marketing Manager at SP Bakery
July 1, 2018 - Present
Promoted from Digital Marketing Manager to Brand Marketing Manager, reporting directly to the CEO. Strategically planned and executed activities to grow sales, strengthen brand positioning, and enhance customer experience. Led Digital Marketing and Brand Marketing to achieve the annual plan; oversaw creative, advertising, content, digital channels, app/web development, events, talent management, and CRM. Directed content to elevate the brand from local to high-end, and successfully branded & launched SP Bakery’s Franchising Unit with strong franchisee interest. Planned and managed showroom openings, franchising events, and anniversaries, including back staging and branding. Contributed at a senior level to strategic reviews, budgeting, governance, and people management.
Digital Marketing Manager at Dentsu Myanmar
June 1, 2017 - July 31, 2018
Delivered Digital Marketing, Social Media Marketing, and SEM campaigns for Myanmar and international brands. Managed key accounts including MPT and Lotaya (website) and led campaigns across social and offline channels; contributed to production of TVC and radio advertising. Executed PR campaigns (e.g., Suzuki Swift launch), organized events, media invites, and media buying. Oversaw PR for Toyota Aye and Sons’ used car resales, selecting media and platforms to reach target audiences. Demonstrated strong interpersonal skills in coordinating talent involved in campaigns.
Marketing Executive/Designer at Imaginings Pte.Ltd.
June 1, 2016 - May 31, 2017
Drove digital and social media campaigns to improve customer acquisition; analyzed data from multiple channels to propose effective content and plans. Monitored daily enquiries, feedback, and complaints across online/offline channels. Collaborated with sales & marketing to design branding ideas for events, campaigns, promotions, and outlets. Photographed products/events for internal and external use; designed and produced marketing collateral; ensured artwork accuracy under tight deadlines.
Executive Designer/ Digital Marketing at IndoChine Group Pte.Ltd.
January 1, 2011 - December 31, 2016
Managed social media marketing and digital activities to raise brand awareness; executed email marketing programs; developed and optimized landing pages; collaborated with marketing teams to conceptualize branding for events, campaigns, promotions, and outlets; photographed key events for publicity.
Graphic Team Leader at Aroma Zulu Studio
January 1, 2009 - December 31, 2011
Led the design team, produced branding materials and marketing collateral; oversaw design workflows and ensured quality across projects.
Executive Designer at Seoul Studio
January 1, 2006 - December 31, 2009
Performed graphic design and related duties; contributed to marketing materials and campaigns.
Web/Graphic Designer at Cytron Computing
January 1, 2003 - December 31, 2006
Web/graphic design and development; created websites and web applications; contributed to GUI design and digital marketing efforts.
Group Digital Marketing Manager at Asia Strategic Holding
March 1, 2021 - Present
Oversees social media, blog and website management for Wall Street English Myanmar & Vietnam, Auston University, and Exera Myanmar. Leads 4 business units, drives lead generation and conversion targets, manages multi-channel paid campaigns, conducts keyword testing, optimizes bids and budgets to meet KPIs, tests value propositions, runs retargeting campaigns, analyzes market trends, and ensures timely delivery of marketing projects in line with brand guidelines.
Marketing Executive/Designer at Imaginings Pte. Ltd., Singapore
June 1, 2016 - May 31, 2017
Managed two restaurants, drove digital and social media campaigns, analyzed channel data, proposed content/plans, handled inquiries and feedback, collaborated with sales & marketing on branding; produced marketing collaterals and event materials; photographed products/events and managed artwork execution.
Marketing Executive/ Digital Marketing at IndoChine Group Pte. Ltd., Singapore
January 1, 2011 - December 31, 2016
Managed marketing campaigns for multiple outlets, improved landing pages and website, collaborated on marketing strategy, identified trends and opportunities, co-hosted internal events and galas, designed marketing materials and a range of digital assets.

Education

Bachelor of Zoology (B.Sc. Zoology) at University of Distance Education, Yangon, Myanmar
January 1, 2001 - December 31, 2003
Bachelor of Zoology at University of Distance Education, Yangon, Myanmar
January 1, 2001 - December 31, 2003
Diploma in Marketing and Brand Management at Strategy First University (delivered by Strategy First University, Diploma awarded by SQA)
January 1, 2021 - December 31, 2021

Qualifications

Microsoft Certified Professional
January 1, 2012 - February 26, 2026
Microsoft Specialist (Programming in HTML5 with JavaScript and CSS3)
January 1, 2012 - February 26, 2026
CIW v5 Associated
January 1, 2011 - February 26, 2026
Diploma in Marketing and Brand Management
January 1, 2021 - December 31, 2021
Microsoft Certified Professional
January 1, 2012 - February 26, 2026
Microsoft Specialist
January 1, 2012 - February 26, 2026
Programming in HTML5 with JavaScript and CSS3
January 1, 2011 - February 26, 2026
CIW v5 Associated
January 1, 2011 - February 26, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Software & Internet