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Lina Taborda

Available to hire

Hi, I’m Lina Taborda, a multi-channel marketer with a track record of growing brand presence across Australia, the US, and New Zealand.

About

Hi, I’m Lina Taborda, a multi-channel marketer with a track record of growing brand presence across Australia, the US, and New Zealand. I specialize in social media strategy, website development, visual content production, and data-driven reporting to deliver high-impact marketing outcomes. I’ve been recognised with TriCal Australia’s inaugural Best Customer Impression Award (2022) for elevating brand visibility through strategic social media management, new website development, print media initiatives, and in-house creative production.

I’m a proactive, solutions-focused team player with a global mindset and the adaptability to work across diverse markets and organisational needs. I bring strong creative judgment and a commitment to driving measurable marketing results.

  • 8 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Retail
  • Other

Work experience

Marketing Officer · TriCal AustraliaJun 2021 – Dec 2025 · 4 yrs 7 mos

Drove multi-region brand growth by leading social media strategy, website development, visual content production, data-driven reporting, event marketing, and cross-team collaboration to deliver consistent, high-impact, multi-channel marketing outcomes. Managed cross-region social media content (US/AU/NZ), developed the TriCal NZ website, enhanced TriCal Australia content, elevated visual storytelling, tracked KPIs and budgets, supported post-campaign analysis, and coordinated marketing materials for events in collaboration with the US team.

Videographer (Self-employed) · Prospa Property AdvisoryMar 2020 – Mar 2021 · 1 yr 1 mo

Delivered on-budget advertising content across film and media channels, supported social-media-driven lead generation, and produced engaging content for digital events and webinars.

Marketing Coordinator · NovasoftAug 2015 – Jan 2019 · 3 yrs 6 mos

Led integrated marketing, advertising, content, and event initiatives across multiple channels to expand market reach, boost lead generation, strengthen the sales pipeline, and elevate overall brand visibility and engagement.

Education

Bachelor of Communication and Journalism · La Sabana University, Colombia2030 – 2026
Advanced Diploma of Marketing Management · Ironwood Institute, Australia2030 – 2026
Certificate II Program in Pathways to Screen and Media · TAFE SA, Australia2030 – 2026

Certifications and awards

Certificate II Program in Pathways to Screen and Media2030 – 2026

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