I am a highly motivated and detail-oriented professional with a deep passion for art and fashion. This passion pushes me to be creative and to approach problems with innovative solutions while keeping risk at bay.\nMy strong logical and analytical thinking guides my decisions, and I am eager to learn more about startups and dynamic environments.

Vanessa Aurelia

I am a highly motivated and detail-oriented professional with a deep passion for art and fashion. This passion pushes me to be creative and to approach problems with innovative solutions while keeping risk at bay.\nMy strong logical and analytical thinking guides my decisions, and I am eager to learn more about startups and dynamic environments.

Available to hire

I am a highly motivated and detail-oriented professional with a deep passion for art and fashion. This passion pushes me to be creative and to approach problems with innovative solutions while keeping risk at bay.\nMy strong logical and analytical thinking guides my decisions, and I am eager to learn more about startups and dynamic environments.

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Language

English
Fluent
Indonesian
Fluent
Chinese
Intermediate

Work Experience

Merchandiser / Product Designer at SATURDAYS
January 1, 2021 - Present
Create, manage, and review end-to-end process of design and procurement including trend forecast, product market fit, prototype, assortment planning, GTM plan, sourcing raw materials & detailing, cross-department communication, and feedback collection. Responsible for factory and raw material sourcing and acting as deal maker for product items. Record and manage seasonal product availability, budget items and monthly spending, and strategic planning to maximize SKU performance. Handle quality checks during production, distribution, and market feedback; analyze data to inform future item development and forecast; optimize item movement.
Visual Merchandiser at SATURDAYS
January 1, 2021 - January 1, 2023
Develop, manage and maintain end-to-end flow of Visual Merchandising, including ideation, planning, creation, finalization, application, and monitoring of planograms. Conduct trend forecasting, review relevancy, and ensure displays align with guidelines.
Co-Founder at Retailux
January 1, 2018 - Present
Manage stock assurance and replenishment, budgeting and forecasting. Provide both B2B and B2C consultations. Curate products for the B2C assortment and design a pleasant online shopping experience. Monitor sales performance and conduct market analysis to drive growth. Lead strategic planning for short- and long-term plans. Build and manage a new team for a new business stream.
Manager at Anugerah Mutiara Nusantara
January 1, 2021 - Present
Set OKRs and KPIs to maintain division and company performance, and review for improvements and future plans. Manage marketing, business development, social media, and creative teams to reach targets according to OKR/KPI. Conduct market research including competitor analysis and buying behavior. Manage data from divisions including sales reports and customer engagement, and create strategic short- to long-term plans. Build and manage new team for new business streams of AMN Group. Create planogram setups for stores, including atmosphere, SKU assortments, and facade views, considering analytics, trend forecast, and campaigns to maximize shopping experience; brief and train teams on planogram changes; design in-store visual displays.

Education

Bachelor's in Product & Furniture Design at Petra Christian University
January 1, 2016 - January 1, 2018
Diploma in Fashion Design Specializing in Luxury Design at ESMOD Jakarta
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services