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Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands. I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.…Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands. I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.

Kevin Wiles

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands. I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.…Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands. I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.

Available to hire

Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands.

I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Director at Independent SEO Consultancy

March 1, 2021 - Present

Led the overall SEO strategy for enterprise e-commerce and B2B brands across the UK and US, directing technical SEO, site migrations, audits, and on-page/technical optimization. Managed a team of four SEO specialists, acted as the primary client contact, collaborated with development teams, implemented structured data, conducted keyword research and mapping, and guided onboarding of remote freelancers. Drove SEO strategy to align with business objectives and deliver ROI and traffic growth.

Head of SEO at Halfords

March 1, 2018 - March 1, 2021

Delivered the global SEO strategy for Halfords.com and associated brands, overseeing on-page and technical SEO, page launches, agency collaboration, and Jira-driven technical requirements. Led a team of Executives & Freelancers, produced regular performance reports for senior management, conducted ongoing keyword research, and supported global brand migrations and training initiatives.

Freelance Technical SEO Contractor at Self-employed

January 1, 2018 - Present

Developed and executed SEO-focused strategies across ecommerce brands, including technical capability, content marketing, keyword targeting, and outreach. Managed external agency teams, drove organic traffic and ecommerce revenue, reported performance to senior executives, and governed SEO across cross-functional teams.

Technical SEO Director at iProspect New Zealand

May 1, 2017 - January 1, 2018

Goverened and grew the regional technical SEO offering, overseeing day-to-day technical management of high-value accounts, delivering site audits and migrations, and acting as the go-to expert for technical SEO questions. Communicated expansive recommendations with data-driven insights to clients and internal stakeholders.

Senior SEO Manager at Universal McCann Birmingham (IPG Group)

July 1, 2016 - May 1, 2017

Delivered organic search campaigns for automotive groups and other major clients. Managed website launch-related technicalSEO, cross-channel marketing insights, AMP integration, JSON-LD & structured data implementation, budgets, team leadership, and collaboration with in-house and agency partners.

Technical SEO Manager at tmwi

May 1, 2015 - July 1, 2016

Led the technical search department, conducting site migrations, log file analysis, and link penalty cleanups. Planned and delivered integrated SEO strategies, managed client reporting, and developed SEO products/services while developing and mentoring team members.

Technical Senior SEO Executive at tmwi

June 1, 2013 - June 1, 2015

Developed technical SEO strategies, conducted comprehensive audits, and managed client relationships. Led internal teams and cross-department collaboration to drive client KPIs, while contributing to new business and training initiatives.

Senior SEO Exec at CALGAVIN

August 1, 2011 - April 1, 2013

Developed online marketing strategies, performed keyword research, on-page optimization, and built a small online community to increase brand awareness and software downloads.

SEO Executive at Private Company

February 1, 2011 - July 1, 2011

Executed link-building strategies, created on-site content to support SEO goals, and assisted in PPC campaigns. Conducted competitor analysis and produced monthly performance reports.

SEO Consultant (Freelance) at Self-employed

September 1, 2010 - February 1, 2011

Provided freelance SEO and marketing consulting, including link-building, content creation, and PPC collaboration; developed client-facing reports and recommended on-site optimizations.

Digital Marketing Assistant at DCS Europe Ltd

March 1, 2009 - August 1, 2010

Supported digital marketing activities through SEO and marketing initiatives, contributing to campaigns and website improvements.

SEO & Marketing Consultant (Freelance) at Freelance

November 1, 2008 - March 1, 2009

Provided freelance SEO & marketing consulting, including content creation and link-building, plus PPC support and industry research.

Junior Website & Content Assistant at Solo Trading Ltd

March 1, 2008 - October 1, 2008

Assisted with website content and on-page optimization efforts to support online visibility and engagement.

Website & Events Assistant at Richard Paul Menswear

July 1, 2007 - January 1, 2008

Supported website content and events coordination, contributing to online presence and marketing activities.