Kevin Wiles
Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns.
About
Hi, I’m Kevin Wiles, a seasoned SEO and digital marketing specialist with over a decade of experience helping brands grow through international and regional search campaigns. I’ve partnered with major FMCG brands on complex site migrations and developed robust SEO strategies that align with business objectives to drive ROI and traffic growth. My focus is on technical SEO and content marketing, ensuring innovative search tactics tie to core KPIs for sustainable success across e-commerce, B2B, and consumer brands.
I specialise in technical SEO and content marketing, working with cross-functional teams and remote freelancers to deliver integrated SEO plans that support business goals. I stay ahead of industry trends and algorithm updates to continuously refine strategies, always aiming to drive measurable results for clients in the UK, US, and beyond.
- 18 years' experience
- Joined February 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Retail
- Software & Internet
- Professional Services
More experts in Birmingham, United Kingdom
Work experience· 14 roles
Led the overall SEO strategy for enterprise e-commerce and B2B brands across the UK and US, directing technical SEO, site migrations, audits, and on-page/technical optimization. Managed a team of four SEO specialists, acted as the primary client contact, collaborated with development teams, implemented structured data, conducted keyword research and mapping, and guided onboarding of remote freelancers. Drove SEO strategy to align with business objectives and deliver ROI and traffic growth.
Delivered the global SEO strategy for Halfords.com and associated brands, overseeing on-page and technical SEO, page launches, agency collaboration, and Jira-driven technical requirements. Led a team of Executives & Freelancers, produced regular performance reports for senior management, conducted ongoing keyword research, and supported global brand migrations and training initiatives.
Developed and executed SEO-focused strategies across ecommerce brands, including technical capability, content marketing, keyword targeting, and outreach. Managed external agency teams, drove organic traffic and ecommerce revenue, reported performance to senior executives, and governed SEO across cross-functional teams.
Hire Kevin Wiles today
Post a job and invite Kevin, or contact them directly. No hidden commission.