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Hi, I’m Aisha Rachelia Putri, a Communication Studies student with 1+ year of hands-on experience in digital marketing, specializing in campaign execution and performance optimization. I’ve managed lifecycle campaigns reaching 6.3M+ email recipients and 1M+ push notification users, driving engagement and revenue growth. I’ve also built and optimized Google Ads campaigns with 575K+ impressions and 10.5K+ clicks (1.87% CTR). I’m proficient with Google Ads, Meta Ads, Insider, Lumos, Slack, CleverTap, Looker, UTM tracking, Freshworks, and Google Workspace, and I excel at analytics, performance tracking, and data-driven optimization. I’m passionate about turning insights into action, collaborating across teams to deliver scalable marketing solutions, and I’m excited to contribute these skills to a dynamic marketing team.…Hi, I’m Aisha Rachelia Putri, a Communication Studies student with 1+ year of hands-on experience in digital marketing, specializing in campaign execution and performance optimization. I’ve managed lifecycle campaigns reaching 6.3M+ email recipients and 1M+ push notification users, driving engagement and revenue growth. I’ve also built and optimized Google Ads campaigns with 575K+ impressions and 10.5K+ clicks (1.87% CTR). I’m proficient with Google Ads, Meta Ads, Insider, Lumos, Slack, CleverTap, Looker, UTM tracking, Freshworks, and Google Workspace, and I excel at analytics, performance tracking, and data-driven optimization. I’m passionate about turning insights into action, collaborating across teams to deliver scalable marketing solutions, and I’m excited to contribute these skills to a dynamic marketing team.

Aisha Rachelia Putri

Copywriter, Content Producer, Digital Marketer, +4

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Hi, I’m Aisha Rachelia Putri, a Communication Studies student with 1+ year of hands-on experience in digital marketing, specializing in campaign execution and performance optimization. I’ve managed lifecycle campaigns reaching 6.3M+ email recipients and 1M+ push notification users, driving engagement and revenue growth. I’ve also built and optimized Google Ads campaigns with 575K+ impressions and 10.5K+ clicks (1.87% CTR). I’m proficient with Google Ads, Meta Ads, Insider, Lumos, Slack, CleverTap, Looker, UTM tracking, Freshworks, and Google Workspace, and I excel at analytics, performance tracking, and data-driven optimization. I’m passionate about turning insights into action, collaborating across teams to deliver scalable marketing solutions, and I’m excited to contribute these skills to a dynamic marketing team.…Hi, I’m Aisha Rachelia Putri, a Communication Studies student with 1+ year of hands-on experience in digital marketing, specializing in campaign execution and performance optimization. I’ve managed lifecycle campaigns reaching 6.3M+ email recipients and 1M+ push notification users, driving engagement and revenue growth. I’ve also built and optimized Google Ads campaigns with 575K+ impressions and 10.5K+ clicks (1.87% CTR). I’m proficient with Google Ads, Meta Ads, Insider, Lumos, Slack, CleverTap, Looker, UTM tracking, Freshworks, and Google Workspace, and I excel at analytics, performance tracking, and data-driven optimization. I’m passionate about turning insights into action, collaborating across teams to deliver scalable marketing solutions, and I’m excited to contribute these skills to a dynamic marketing team.

Available to hire

Hi, I’m Aisha Rachelia Putri, a Communication Studies student with 1+ year of hands-on experience in digital marketing, specializing in campaign execution and performance optimization. I’ve managed lifecycle campaigns reaching 6.3M+ email recipients and 1M+ push notification users, driving engagement and revenue growth. I’ve also built and optimized Google Ads campaigns with 575K+ impressions and 10.5K+ clicks (1.87% CTR). I’m proficient with Google Ads, Meta Ads, Insider, Lumos, Slack, CleverTap, Looker, UTM tracking, Freshworks, and Google Workspace, and I excel at analytics, performance tracking, and data-driven optimization.

I’m passionate about turning insights into action, collaborating across teams to deliver scalable marketing solutions, and I’m excited to contribute these skills to a dynamic marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Operations at Carousell Group

July 1, 2025 - January 1, 2026

Organized and managed end-to-end campaign operations, including seller coordination, campaign setup in Lumos, execution, monitoring, and post-campaign evaluation to ensure efficient and scalable campaign delivery. Executed push notification and marketing message campaigns reaching 1,000,000+ users, generating 134,000 clicks (13.4% CTR) through conversion-driven copywriting and audience targeting. Contributed to campaign optimization strategies that increased monthly sales by 36%, demonstrating strong impact on revenue growth. Monitored campaign performance metrics, analyzed engagement and conversion trends, and identified optimization opportunities to improve overall marketing effectiveness. Maintained organized internal trackers for seller onboarding, campaign performance, and sales pipeline to support accurate reporting and operational efficiency.

Digital Marketing at PT Kompas Media Nusantara - Harian Kompas (KOMPAS.ID)

April 1, 2025 - July 1, 2026

Managed and executed email marketing campaigns using Insider, reaching 7M+ recipients, achieving 7.6% open rate, 0.12% CTR, and generating IDR 3.7M in revenue contribution. Planned and optimized Google Ads campaigns, delivering 500K+ impressions, 10K+ clicks, and 1.87% CTR, contributing to increased traffic and audience acquisition. Organized and standardized UTM tracking implementation using Google Sheets across digital and offline channels to ensure accurate campaign attribution and performance analysis. Developed conversion-focused copywriting for the 'Edisi Khusus Bola' campaign, contributing to million-rupiah revenue generation. Supported KOL identification and performance analysis for an international survey campaign, contributing to 70K+ total voter participation.

Ads Creative & Content Planner at PT Renjana Sinergi Indonesia

July 1, 2025 - December 1, 2025

Designed and produced content planning for Instagram so that content flow was organized and ran smoothly, successfully producing a total of 69 pieces of content. Designed ad copy for the Tokopedia and Shopee marketplaces, which increased sales by up to 83%. Produced 7 pieces of ad copy content that were uploaded via Meta Ads.

Vice Manager Content Writer at PT Kelas Kampus Indonesia

August 1, 2025 - November 1, 2025

Manage the distribution of tasks for the Content Writer division and organize the content production flow (carousel, single post, and KOL). Lead monthly meetings for the Content Writer division to ensure content quality and consistency. Successfully produced 9 carousel feeds and 10 single posts, achieving a total engagement of 600+ likes as a result of content optimization.

Junior Marketing Associate at Carousell Group

July 1, 2025 - January 31, 2026

Organized and managed end-to-end campaign operations, including seller coordination, Lumos campaign setup, execution, monitoring, and post-campaign evaluation to ensure efficient and scalable delivery. Executed push notification and marketing message campaigns reaching 1,000,000+ users, generating 134,000 clicks (13.4% CTR) through conversion-driven copywriting and audience targeting. Contributed to optimization strategies that increased monthly sales by 36%. Monitored campaign performance metrics, analyzed engagement and conversion trends, and maintained organized trackers for seller onboarding, campaign performance, and sales pipeline.