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Where there’s a will, there’s a way. Passion, grit, and perseverance, I came from humble beginnings that has given me an optimistic outlook and application for design. I don’t take things for granted and keep learning and improving. I enjoy helping other’s. “What we do in life, echoes in eternity”…

David Le

Designer, Creative Director, Brand Strategist, +2

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Where there’s a will, there’s a way. Passion, grit, and perseverance, I came from humble beginnings that has given me an optimistic outlook and application for design. I don’t take things for granted and keep learning and improving. I enjoy helping other’s. “What we do in life, echoes in eternity”…

Available to hire

Where there’s a will, there’s a way. Passion, grit, and perseverance, I came from humble beginnings that has given me an optimistic outlook and application for design. I don’t take things for granted and keep learning and improving. I enjoy helping other’s. “What we do in life, echoes in eternity”

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Surface Pattern Design

Intermediate

Language

English

Fluent

Work Experience

Senior Designer at Oakley

January 1, 2017 - Present

Investigate a new product development process to reduce time to market without impacting design integrity or downstream processes. Facilitate development of compelling design proposals for products of varying complexity. Drive multiple high complexity projects from ideation to concept modeling and A-class surfacing/industrialization. Collaborate with DEs and PDEs to solve engineering constraints. Participate in cross-functional strategy, timing and process discussions. Serve on the Corporate Planning Committee to foster a fun culture, team building and community fundraising.

Creative Director / Brand Strategist at Urban Armor Gear, LLC

January 1, 2016 - December 31, 2018

Restructured product segmentation and established the brand style guide. Expanded the design team and pursued innovative product opportunities. Collaborated with overseas suppliers on development and improved workflow procedures. Defined design direction for digital/printed media kits/assets for packaging, POPs, domestic/international tradeshows, retail merchandising displays and marketing campaigns.

Creative Design Director / Brand Strategist at Condor Tactical Gear

January 1, 2013 - December 31, 2016

Oversaw current and new product development. Created the premium/elite category to diversify offerings and price points. Implemented new design processes and procedures. Collaborated with overseas suppliers on development. Established corporate brand DNA/identity. Strategized on penetrating international markets while improving craftsmanship and quality within cost constraints.

Senior Lead Industrial Designer at Magellan GPS Navigation

January 1, 2010 - December 31, 2013

Led user case studies for human behaviors (UX/UI) and the advanced industrial design research team. Forecast market analysis, evaluated field testing and developed new product categories. Rebranded/repositioned products; oversaw SKUs and CMF. Relaunched marketing campaigns and packaging.

Design Consultant at Revision Design Studio

January 1, 2009 - December 31, 2010

Researched, designed and developed new product categories through rebranding, designing, and developing innovative products for clients including Aptera, Bravo Sports, Dream Wireless, Pure Gear, Olloclip, RBH, BonBon Boots, Event Eleven, Serene Innovations and Eye Ojo.

Instructor and Mentor at Gnomon School of Special FX

January 1, 2008 - December 31, 2010

Entertainment design/visual communication instruction; inspired/motivated students, gave live workshop demos, and critique on how to design and show thought process; improved students' ability to develop their visual communication from ideation to final presentation.

Lead Product Designer at Noovo Design

January 1, 2007 - December 31, 2009

Design consultancy for Live Action Sports; trend forecasting, form language development, materials and color trends analysis. Provided detailed design specs to factories and reviewed samples. Clients included Oakley, Salomon, Smith, Bagboy, Teva, Wolverine and B.o.B.

Product Designer/Developer, Photographer, Graphic Designer at Ricardo Beverly Hills

January 1, 2004 - December 31, 2007

Developed new design concepts and managed multiple projects. Researched user behavior to improve human factors; collaborated with marketing, sales and manufacturing suppliers. Products included luggage, sport bags, duffels and backpacks. Visited overseas suppliers to understand manufacturing processes.