About I’m a Social Media Manager with several years of hands-on experience leading influencer programs, managing multi-platform content, and building strong relationships with creators, clients, and internal teams. I’ve worked across a wide range of brands, helping them show up online with clarity, creativity, and consistency. Colleagues describe me as hardworking, detail-oriented, and the type of person you can trust to handle a project from start to finish. I take a lot of pride in being reliable, organized, and collaborative. I enjoy supporting others, creating a positive environment, and bringing structure to fast-moving campaigns — especially in the influencer space, where coordination and communication matter more than anything. Over the years, I’ve managed dozens of influencer campaigns, built community playbooks, overseen paid and organic content across Instagram, Facebook, LinkedIn and TikTok, and partnered closely with creative teams to keep everything running smoothly. I love finding the right talent for a brand, developing thoughtful briefs, and ensuring creators feel supported throughout the process.

Danielle Avery Brubaker

About I’m a Social Media Manager with several years of hands-on experience leading influencer programs, managing multi-platform content, and building strong relationships with creators, clients, and internal teams. I’ve worked across a wide range of brands, helping them show up online with clarity, creativity, and consistency. Colleagues describe me as hardworking, detail-oriented, and the type of person you can trust to handle a project from start to finish. I take a lot of pride in being reliable, organized, and collaborative. I enjoy supporting others, creating a positive environment, and bringing structure to fast-moving campaigns — especially in the influencer space, where coordination and communication matter more than anything. Over the years, I’ve managed dozens of influencer campaigns, built community playbooks, overseen paid and organic content across Instagram, Facebook, LinkedIn and TikTok, and partnered closely with creative teams to keep everything running smoothly. I love finding the right talent for a brand, developing thoughtful briefs, and ensuring creators feel supported throughout the process.

Available to hire

About
I’m a Social Media Manager with several years of hands-on experience leading influencer programs, managing multi-platform content, and building strong relationships with creators, clients, and internal teams. I’ve worked across a wide range of brands, helping them show up online with clarity, creativity, and consistency.

Colleagues describe me as hardworking, detail-oriented, and the type of person you can trust to handle a project from start to finish. I take a lot of pride in being reliable, organized, and collaborative. I enjoy supporting others, creating a positive environment, and bringing structure to fast-moving campaigns — especially in the influencer space, where coordination and communication matter more than anything.

Over the years, I’ve managed dozens of influencer campaigns, built community playbooks, overseen paid and organic content across Instagram, Facebook, LinkedIn and TikTok, and partnered closely with creative teams to keep everything running smoothly.

I love finding the right talent for a brand, developing thoughtful briefs, and ensuring creators feel supported throughout the process.

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Language

English
Fluent

Work Experience

Manager, Social Media at Milestone Integrated Marketing
August 1, 2024 - Present
Led end-to-end influencer campaigns, overseeing strategy development, talent sourcing, contracting, briefing, content production, posting execution, boosting/ads, and final performance reporting. Partnered with creative teams to plan and execute quarterly social calendars, managing proofing, scheduling, asset delivery, and paid ad placements. Developed and maintained community management playbooks while driving daily engagement, resolving user inquiries, and coordinating escalations with internal teams and client stakeholders. Produced comprehensive quarterly and campaign wrap reports, transforming social analytics into clear insights that informed planning, content direction, and optimization strategies. Managed paid social campaigns across Instagram, Facebook, LinkedIn, and TikTok, executing boosts and ads within budget to increase reach, engagement, and campaign visibility. Provided ongoing operational support to the Social Team Lead, contributing to workflow efficiency and smooth c
Specialist, Social Media at Milestone Integrated Marketing
January 1, 2022 - August 31, 2024
Supported the Senior Social Media Manager in executing campaigns, managing content calendars, monitoring engagement, and assisting with performance reports. Collaborated with the Senior Social Media Manager to execute influencer campaigns, including sourcing, recruitment, client presentations, contracting, execution, and final reporting. Carried out daily administrative duties such as scheduling social posts through client-preferred platforms (Sprinklr, Sprout, native tools), creating client presentation decks, preparing traffic sheets for the media team, updating influencer contracts, maintaining daily communications with influencers and agents, and overseeing the agency’s internal collect proofing and approval process. Handled all community management for the agency across more than eight brands and developed tailored community management guideline documents for each.
Account Executive at Milestone Integrated Marketing
January 1, 2019 - December 31, 2021
Managed the relationship between the agency and clients in a fast-paced, team-oriented environment, ensuring clear communication and strong collaboration. Worked with major brand clients to execute campaign goals through integrated marketing strategies, delivering results and providing top-tier client service. Coordinated internal creative and production teams for large-scale brand projects, including studio briefing, asset proofing, copy review, preparation of copy documents, and collaboration with a French translator. Partnered with the internal creative team to develop and oversee creative assets for in-store, print, social, web, and digital marketing campaigns. Ensured accuracy of logos and trademarks on all creative assets prior to print production, approving and signing off final files. Carried out daily administrative duties such as preparing estimates, status reports, presentations, contracts, job documentation, and managing multiple shared inboxes.

Education

Bachelor of Arts, Communication Studies at Wilfrid Laurier University
January 1, 2014 - January 1, 2018
Course: Social Media for Business Performance at University of Waterloo
January 1, 2018 - January 1, 2018

Qualifications

TikTok Media Buying Certification
January 1, 2025 - February 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet