I'm a creative and commercially minded marketing professional with 7+ years' experience building, scaling, and repositioning brands for startups, SMEs, charities, and investment-backed ventures. I turn ideas into market-ready brands through storytelling, digital strategy, and multi-channel campaign execution. As the founder of a nationwide creative marketing consultancy, I lead end-to-end brand and growth marketing projects—from identity design and website builds to partnerships and launch campaigns. I blend structured marketing frameworks with bold, practical thinking to deliver memorable brand presence and measurable growth.

Mandy Rayat

I'm a creative and commercially minded marketing professional with 7+ years' experience building, scaling, and repositioning brands for startups, SMEs, charities, and investment-backed ventures. I turn ideas into market-ready brands through storytelling, digital strategy, and multi-channel campaign execution. As the founder of a nationwide creative marketing consultancy, I lead end-to-end brand and growth marketing projects—from identity design and website builds to partnerships and launch campaigns. I blend structured marketing frameworks with bold, practical thinking to deliver memorable brand presence and measurable growth.

Available to hire

I’m a creative and commercially minded marketing professional with 7+ years’ experience building, scaling, and repositioning brands for startups, SMEs, charities, and investment-backed ventures. I turn ideas into market-ready brands through storytelling, digital strategy, and multi-channel campaign execution.

As the founder of a nationwide creative marketing consultancy, I lead end-to-end brand and growth marketing projects—from identity design and website builds to partnerships and launch campaigns. I blend structured marketing frameworks with bold, practical thinking to deliver memorable brand presence and measurable growth.

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Language

English
Fluent

Work Experience

Marketing Content Creator at Midland Langar Seva Society (Charity)
October 1, 2024 - Present
Lead marketing and growth strategy for a multi-programme Midlands charity serving youth, elderly, and vulnerable communities. Developed marketing and funding growth strategy; built structured brand messaging across programmes; created high-engagement digital and social content; embedded with programme teams to capture authentic stories; strengthened brand presence across community and partner networks; established podcasts and strategy; presented to corporate organisations for CSR.
Customer Service Advisor (CRM & Case Handling) at Westminster City Council
March 1, 2024 - June 1, 2024
Managed high-volume resident cases, including vulnerable individuals; logged and routed cases via CRM systems; coordinated contractor issue resolution; maintained compliance-level record accuracy; delivered high-standard frontline service.
Head of Marketing at ISM Pharma (ISMMART Group of Industries)
October 1, 2023 - February 1, 2024
Led 360° marketing for a multi-sector startup group across pharma, cosmetics, retail, ecommerce, and finance. Built group-wide marketing strategy and launch roadmap; created brand systems and vision frameworks across divisions; managed product marketing, compliance comms, and retail brand assets; developed all brand websites; produced launch videos and blog content; led vendor and marketing budget management; executed lab launch event marketing and supported BD through brand visibility campaigns.
Brand & Digital Marketing Manager at Recruitment Entrepreneur (James Caan CBE JV Firm)
March 1, 2022 - March 1, 2023
Managed brand and digital marketing across 25+ UK and international joint ventures. Built and scaled marketing infrastructure, delivered logos, websites, CMS setup, and brand systems; created marketing playbooks for venture launches; implemented analytics, automation, and campaign tracking; integrated APIs and recruitment tech stacks; led LinkedIn and digital lead generation; conducted marketing audits and competitor analysis; trained JV founders on brand and growth marketing execution; introduced ROI recruitment email systems to improve outreach performance.
Founder & Brand Marketing Specialist at Marketer and Me
January 1, 2022 - Present
Founded and lead a creative marketing consultancy delivering bespoke brand and digital marketing solutions across multiple sectors. Develop end-to-end brand and marketing strategies aligned to client growth goals; design and launch brand identities, guidelines, and positioning frameworks; build and optimise websites focused on UX and brand storytelling; create multi-channel content strategies and campaign calendars; produce marketing assets and lead brand discovery workshops; deliver tailored packages and run cross-channel campaigns to boost visibility, engagement, and conversions.
Marketing Manager (Rebrand Project) at Connecting Experts
November 1, 2021 - March 1, 2022
Delivered full company rebrand and website redevelopment; launched content and culture blog platform; built partnership and vendor relationships; managed campaign budgets and analytics tracking; introduced new content formats and brand voice.
Marketing Business Development Manager at TerraQuest
October 1, 2019 - October 1, 2021
Delivered brand awareness and campaign strategy; supported corporate rebrand across digital and physical assets; managed events, webinars, and marketing operations; produced multi-format content campaigns; conducted competitor analysis vs Planning Portal; generated business leads via LinkedIn marketing; managed all social media channels.
Recruitment Consultant at Eden Brown
January 1, 2019 - December 31, 2019
Developed client relationships, commercial communication, and pipeline management skills that strengthened marketing and BD performance.
Account Manager at Swali Investments
January 1, 2018 - December 31, 2018
Managed client relationships and delivered pipeline management and commercial communication to support growth.

Education

Sociology (2:1) Bachelor's degree at Aston University
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Life Sciences