Maria Laura Martínez

Led end-to-end production of integrated marketing campaigns across broadcast, digital, animation, and social platforms. Partnered with marketing and product stakeholders to translate strategic briefs into executable production plans. Managed agencies, editors, designers, and production studios from pitch through final delivery. Owned scopes of work, timelines, budgets, and workback calendars for multi-phase launches. Delivered high-craft storytelling aligned with brand positioning and audience insight. Provided production feasibility guidance during early creative development to balance ambition with executional realities.

Oversaw large-scale integrated campaigns for global clients across broadcast, digital, and experiential touchpoints. Served as primary liaison between internal account/strategy teams and external production vendors. Supervised live-action commercial shoots and documentary-style content. Managed multi-million-dollar production budgets and vendor negotiations. Elevated production standards while ensuring operational clarity and timeline discipline.

Produced national broadcast campaigns, branded content, and experiential brand activations. Directed complex production workflows across multiple media channels. Collaborated closely with Creative Directors to maintain high creative standards from concept through post. Negotiated contracts and managed external production companies and talent. Delivered high-impact campaigns under aggressive deadlines.