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Creative Producer with 15+ years of experience leading video and content production for global brands, agencies, and startups. Skilled in managing end-to-end production—from concept to delivery—across live-action and motion graphics. I’m passionate about building stories that connect with audiences, solving complex creative challenges, and leading collaborative teams. Originally from Argentina and now based in San Francisco, I bring a global perspective and a hands-on approach to every project. I’ve led productions across various industries, always delivering high-quality content on time and on budget.…Creative Producer with 15+ years of experience leading video and content production for global brands, agencies, and startups. Skilled in managing end-to-end production—from concept to delivery—across live-action and motion graphics. I’m passionate about building stories that connect with audiences, solving complex creative challenges, and leading collaborative teams. Originally from Argentina and now based in San Francisco, I bring a global perspective and a hands-on approach to every project. I’ve led productions across various industries, always delivering high-quality content on time and on budget.

Maria Laura Martínez

Creative Producer, Film Producer, Content Producer, +2

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Creative Producer with 15+ years of experience leading video and content production for global brands, agencies, and startups. Skilled in managing end-to-end production—from concept to delivery—across live-action and motion graphics. I’m passionate about building stories that connect with audiences, solving complex creative challenges, and leading collaborative teams. Originally from Argentina and now based in San Francisco, I bring a global perspective and a hands-on approach to every project. I’ve led productions across various industries, always delivering high-quality content on time and on budget.…Creative Producer with 15+ years of experience leading video and content production for global brands, agencies, and startups. Skilled in managing end-to-end production—from concept to delivery—across live-action and motion graphics. I’m passionate about building stories that connect with audiences, solving complex creative challenges, and leading collaborative teams. Originally from Argentina and now based in San Francisco, I bring a global perspective and a hands-on approach to every project. I’ve led productions across various industries, always delivering high-quality content on time and on budget.

Available to hire

Creative Producer with 15+ years of experience leading video and content production for global brands, agencies, and startups. Skilled in managing end-to-end production—from concept to delivery—across live-action and motion graphics. I’m passionate about building stories that connect with audiences, solving complex creative challenges, and leading collaborative teams.

Originally from Argentina and now based in San Francisco, I bring a global perspective and a hands-on approach to every project. I’ve led productions across various industries, always delivering high-quality content on time and on budget.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Creative Producer at Freelance

January 1, 2019 - Present

Led end-to-end production of integrated marketing campaigns across broadcast, digital, animation, and social platforms. Partnered with marketing and product stakeholders to translate strategic briefs into executable production plans. Managed agencies, editors, designers, and production studios from pitch through final delivery. Owned scopes of work, timelines, budgets, and workback calendars for multi-phase launches. Delivered high-craft storytelling aligned with brand positioning and audience insight. Provided production feasibility guidance during early creative development to balance ambition with executional realities.

Director of Video Production at Wunderman

January 1, 2016 - December 31, 2018

Oversaw large-scale integrated campaigns for global clients across broadcast, digital, and experiential touchpoints. Served as primary liaison between internal account/strategy teams and external production vendors. Supervised live-action commercial shoots and documentary-style content. Managed multi-million-dollar production budgets and vendor negotiations. Elevated production standards while ensuring operational clarity and timeline discipline.

Senior Agency Producer at BBDO & J. Walter Thompson

January 1, 2010 - December 31, 2016

Produced national broadcast campaigns, branded content, and experiential brand activations. Directed complex production workflows across multiple media channels. Collaborated closely with Creative Directors to maintain high creative standards from concept through post. Negotiated contracts and managed external production companies and talent. Delivered high-impact campaigns under aggressive deadlines.

Junior Agency Producer at BBDO & Altheim

January 1, 2004 - December 31, 2008

Supported broadcast production, vendor coordination, and campaign logistics. Contributed to the execution of integrated brand campaigns.