Available to hire
I am a highly motivated and results-oriented professional with deep hands-on experience in business development, campaign management, and digital marketing. I use data-driven tactics to increase audience size, digital subscriptions, and brand awareness.
I bring a unique combination of analytical thinking, creative storytelling, and a people-first mentality that works well in fast-paced, content-driven media settings. I have a proven track record of turning prospects into customers and a strong interest in promoting growth of brands.
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Work Experience
Marketing Executive at Cogans Toyota
June 1, 2025 - PresentLed multi-channel campaigns across Instagram, Facebook, and LinkedIn using Meta Ads Manager and Google Ads, generating 500+ qualified leads. Conducted GA4-based analytics with weekly performance reporting, optimizing spend and delivering actionable insights. Managed sponsorship activations and community events, driving €15,000+ revenue. Increased brand visibility by 35% and new customer inquiries by 25%, aligning marketing with sales goals.
Founder & CEO at Deleshious Cakes
November 1, 2021 - December 1, 2024Built a business from scratch, scaling 500+ orders/month with a 60% repeat customer rate through outbound outreach, upselling, and retention. Led growth planning, end-to-end sales, and supplier management; maintained a 95% customer satisfaction rate. Shaped brand tone, customer service standards, and supplier contracts.
Digital Marketing Head Intern at Brownie Heaven
May 1, 2024 - August 1, 2024Analytics & optimization: weekly performance analyses informing optimizations, contributing to a 30% CTR improvement. Drove online engagement by 40% and increased sales by 85% through customer-focused campaigns. Content strategy: grew followers by 15% in 3 months and achieved 1M reach in 1 week.
Education
MSc Design and Development of Digital Business at University College Cork
January 11, 2030 - February 28, 2026Bachelor of Commerce (B. Com) at Stella Maris College
January 11, 2030 - February 28, 2026Qualifications
Meta Creator Course (BOI Recognized Creator)
January 11, 2030 - February 28, 2026Industry Experience
Media & Entertainment, Professional Services, Retail
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