Experience Level
Language
English
Fluent
Work Experience
Creative Strategist at Goat Agency
January 1, 2021 - January 1, 2026Lead integrated content strategy across social, web, SMS, and email; translate insights and trends into social-first creative, brand storytelling, and full-funnel content systems that pitch and launch products while growing audiences. Built pitch-winning narratives grounded in cultural trends, audience behavior, and platform best practices. Collaborated with product, strategy, and account teams to plan and deliver campaigns; developed editorial calendars and channel programming. Helped win and retain accounts including TurboTax, CarGurus, Kraken Rum, NIVEA, Amazon, Airbnb, IKEA, 3M, Uber, and Alibaba.
Social & Content Manager at The Yacht Week
January 1, 2013 - January 1, 2015Owned editorial direction, brand voice, and content strategy across brand platforms; produced long- and short-form content for web, social, and email; built calendars and briefs; managed freelance workflows.
Education
Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services
Experience Level
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