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I am Abeer Abdalla, a senior PR and intercultural communications strategist with over 20 years of experience across Saudi Arabia and the United States. I specialize in strategic public relations, intercultural communication, and narrative development for multinational corporations, government entities, and nonprofit organizations in culturally complex environments. I am fluent in English and Arabic, a published author, and a trusted advisor who builds strategic partnerships, leads cross-functional teams, and advises senior stakeholders to translate vision into measurable outcomes. As a bilingual American citizen and published author, I collaborate with diverse teams to deliver results that align with Vision 2030 and global standards while preserving authentic voice and values. I relish complex cultural dynamics, mentor rising talent, and advocate for inclusive, impact-driven storytelling across regions.…I am Abeer Abdalla, a senior PR and intercultural communications strategist with over 20 years of experience across Saudi Arabia and the United States. I specialize in strategic public relations, intercultural communication, and narrative development for multinational corporations, government entities, and nonprofit organizations in culturally complex environments. I am fluent in English and Arabic, a published author, and a trusted advisor who builds strategic partnerships, leads cross-functional teams, and advises senior stakeholders to translate vision into measurable outcomes. As a bilingual American citizen and published author, I collaborate with diverse teams to deliver results that align with Vision 2030 and global standards while preserving authentic voice and values. I relish complex cultural dynamics, mentor rising talent, and advocate for inclusive, impact-driven storytelling across regions.

Abeer Abdalla

Writer, Content Producer, Brand Strategist, +2

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I am Abeer Abdalla, a senior PR and intercultural communications strategist with over 20 years of experience across Saudi Arabia and the United States. I specialize in strategic public relations, intercultural communication, and narrative development for multinational corporations, government entities, and nonprofit organizations in culturally complex environments. I am fluent in English and Arabic, a published author, and a trusted advisor who builds strategic partnerships, leads cross-functional teams, and advises senior stakeholders to translate vision into measurable outcomes. As a bilingual American citizen and published author, I collaborate with diverse teams to deliver results that align with Vision 2030 and global standards while preserving authentic voice and values. I relish complex cultural dynamics, mentor rising talent, and advocate for inclusive, impact-driven storytelling across regions.…I am Abeer Abdalla, a senior PR and intercultural communications strategist with over 20 years of experience across Saudi Arabia and the United States. I specialize in strategic public relations, intercultural communication, and narrative development for multinational corporations, government entities, and nonprofit organizations in culturally complex environments. I am fluent in English and Arabic, a published author, and a trusted advisor who builds strategic partnerships, leads cross-functional teams, and advises senior stakeholders to translate vision into measurable outcomes. As a bilingual American citizen and published author, I collaborate with diverse teams to deliver results that align with Vision 2030 and global standards while preserving authentic voice and values. I relish complex cultural dynamics, mentor rising talent, and advocate for inclusive, impact-driven storytelling across regions.

Available to hire

I am Abeer Abdalla, a senior PR and intercultural communications strategist with over 20 years of experience across Saudi Arabia and the United States. I specialize in strategic public relations, intercultural communication, and narrative development for multinational corporations, government entities, and nonprofit organizations in culturally complex environments. I am fluent in English and Arabic, a published author, and a trusted advisor who builds strategic partnerships, leads cross-functional teams, and advises senior stakeholders to translate vision into measurable outcomes.

As a bilingual American citizen and published author, I collaborate with diverse teams to deliver results that align with Vision 2030 and global standards while preserving authentic voice and values. I relish complex cultural dynamics, mentor rising talent, and advocate for inclusive, impact-driven storytelling across regions.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Regional PR Director – Saudi Arabia at FleishmanHillard (Omnicom Group)

May 1, 2023 - May 1, 2024

Functioned as Senior Advisor to the firm, bridging communication gaps for multisector clients including B2G and large multinationals; drove business development and portfolio growth; increased client loyalty by aligning on vision, brand and business drivers; led content creation and localization efforts ensuring cultural relevance and final quality; mentored and managed project teams of up to 50 multicultural personnel with guidance on local Nuances and orientation for Western employees.

Managing Editor & Columnist at The Saudi Times - Independent

October 1, 2025 - Present

Editorial lead and author of the 'Frontline 2030' column; covers political, social and economic transformation in Saudi Arabia; supports editorial direction and agenda-setting journalism in English.

PR Strategist & Consultant at Independent

January 1, 2020 - Present

Strategic advisory and private consulting on bespoke PR & communications; specialize in media relations, public image re-branding, strategic impact storytelling and cultural diplomacy for C-suite executives; align client narratives with Saudi Vision 2030; facilitate market entry and expansion while maintaining authentic voice and values; create compelling communication strategies merging global standards with regional insights; delivered projects for Misk Foundation, Al Balad Development Company, SOSA, WIFT-MENA, ASMO, among others.

Account Director at WPP – Grey MENA

January 1, 2018 - December 31, 2020

Spearheaded strategic planning and delivery of services for government, corporate, and non-profit clients; provided senior counsel on content marketing; enhanced client satisfaction by optimizing channels, timing, and influencer engagement; expanded content reach and ensured bilingual English copy and storytelling; managed VIP projects with discretion and built trusted advisor relationships.

Assistant Director – PR & Communications at Al-Jazirah Corporation

April 1, 2013 - December 31, 2017

Wrote, produced, and edited original copy for digital campaigns, event publicity, media releases, and external marketing; served as Corporate Spokesperson; led bilingual communications programs and workshops; improved omnichannel marketing efficiency and partnerships; increased social media engagement and ensured consistency across assets.

International Advisor at Saudi Arabian Cultural Mission to the USA

April 1, 2011 - December 31, 2012

Advised on cultural diplomacy and international affairs; supported mission activities in Washington, D.C.

Communications & Government Affairs at Association of Performing Arts Presenters

May 1, 2009 - April 30, 2011

Managed communications and government affairs; supported initiatives and outreach in Washington, D.C.

Media Relations & Grant Writer at Zora Neale Hurston Institute for Documentary Studies

January 1, 2008 - May 1, 2009

Managed media relations and grant writing; supported documentary studies outreach in Orlando, FL.

Global Connections Advanced Scholar of Terrorism Studies (Independent role on retainer) at UCF - Office of the Special Assistant to the President for Global Perspectives

May 1, 2007 - November 1, 2017

Global perspectives initiative; advanced scholar of terrorism studies; retained in a global connections role.

Writer & Editorial Consultant at VOICES Magazine

May 1, 2004 - June 1, 2011

Wrote and edited content; editorial consulting; contributed to English-language publication; supported editorial direction in Washington D.C.

Founder & Lead Consultant at American Hakawati

September 1, 1999 - November 1, 2017

Founder and lead consultant providing editorial, cultural, and communications services; built and managed client partnerships across Washington D.C. and beyond.