I’m a content and digital experience specialist with expertise in content strategy, UX, information architecture and web design. I focus on translating complex information into clear, accessible content and delivering user‑centred journeys across devices. I build clear site structures, collaborate with stakeholders, and ensure content is aligned with brand guidelines and strategic goals. I’ve collaborated with major organisations including Apple, Sky, BBC, and Dazed and Wondermind. I’ve built engaged communities through authentic editorial content, produced multi‑format pieces from concept to publication, and used analytics to improve reach, engagement and audience targeting. I’m passionate about inclusive, accessible content and working with teams to deliver measurable digital impact.

James Hawkridge

I’m a content and digital experience specialist with expertise in content strategy, UX, information architecture and web design. I focus on translating complex information into clear, accessible content and delivering user‑centred journeys across devices. I build clear site structures, collaborate with stakeholders, and ensure content is aligned with brand guidelines and strategic goals. I’ve collaborated with major organisations including Apple, Sky, BBC, and Dazed and Wondermind. I’ve built engaged communities through authentic editorial content, produced multi‑format pieces from concept to publication, and used analytics to improve reach, engagement and audience targeting. I’m passionate about inclusive, accessible content and working with teams to deliver measurable digital impact.

Available to hire

I’m a content and digital experience specialist with expertise in content strategy, UX, information architecture and web design. I focus on translating complex information into clear, accessible content and delivering user‑centred journeys across devices. I build clear site structures, collaborate with stakeholders, and ensure content is aligned with brand guidelines and strategic goals.

I’ve collaborated with major organisations including Apple, Sky, BBC, and Dazed and Wondermind. I’ve built engaged communities through authentic editorial content, produced multi‑format pieces from concept to publication, and used analytics to improve reach, engagement and audience targeting. I’m passionate about inclusive, accessible content and working with teams to deliver measurable digital impact.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Web Content Publisher at Leeds Beckett University
March 1, 2024 - April 30, 2026
Built and published content using Sitecore, HTML and CSS, ensuring strong technical performance across devices and browsers. Acted as the Digital Business Partner for Leeds School of Arts, supporting senior stakeholders through a major redevelopment of the School’s digital presence and ensuring alignment with strategic priorities. Developed and published content for both public-facing and staff-facing platforms, recommending improvements to strengthen the School’s reputation and support student recruitment objectives. Used digital analytics tools (including Emplifi) to evaluate content performance, identifying opportunities to improve reach, engagement and audience targeting. Optimised content for organic SEO, tailoring messaging and structure to appeal to priority audiences. Managed website maintenance and accessibility requirements, ensuring a reliable and inclusive online experience. Ensured effective site flow and navigation within assigned areas of the website, maintaining a c
Content Creator & Culture Journalist at Freelance
March 16, 2023 - March 1, 2024
Collaborated with major organisations including Apple, Sky, BBC, and Dazed and Wondermind. Built an engaged community of 190k on TikTok and 20k on Instagram through authentic content on sexual health, mental wellbeing and lifestyle. Produced multi-format content from concept to publication, including copywriting, filming, editing, HTML, SEO and analytics. Delivered creative campaigns and editorial pieces shaped by audience insights, social trends and client briefs. Met tight deadlines while maintaining high editorial standards and fostering inclusive online spaces.

Education

Certificate of Higher Education in English Literature with Creative Writing at Leeds Beckett University
March 4, 2024 - April 30, 2026

Qualifications

First Aid at Work
January 11, 2030 - February 28, 2026

Industry Experience

Media & Entertainment, Education, Professional Services