I am Allison A Mullings Sr., a creative and results-driven marketing professional with over 5 years of experience across digital marketing, brand initiatives, content creation, and project management.\nI blend strategic thinking with hands-on execution to deliver campaigns that engage audiences and strengthen brand presence. I am highly organized, adaptable, and thrive in fast-paced environments, bringing a positive, energetic mindset, attention to detail, and a passion for storytelling, brand building, and taking ideas from concept to execution.

Allison A Mullings Sr.

I am Allison A Mullings Sr., a creative and results-driven marketing professional with over 5 years of experience across digital marketing, brand initiatives, content creation, and project management.\nI blend strategic thinking with hands-on execution to deliver campaigns that engage audiences and strengthen brand presence. I am highly organized, adaptable, and thrive in fast-paced environments, bringing a positive, energetic mindset, attention to detail, and a passion for storytelling, brand building, and taking ideas from concept to execution.

Available to hire

I am Allison A Mullings Sr., a creative and results-driven marketing professional with over 5 years of experience across digital marketing, brand initiatives, content creation, and project management.\nI blend strategic thinking with hands-on execution to deliver campaigns that engage audiences and strengthen brand presence. I am highly organized, adaptable, and thrive in fast-paced environments, bringing a positive, energetic mindset, attention to detail, and a passion for storytelling, brand building, and taking ideas from concept to execution.

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Experience Level

Work Experience

Digital Messaging Specialist at Loblaw Digital
April 1, 2024 - Present
Support strategy, development, and execution of 1:1 personalized lifecycle marketing campaigns across email and push channels; build, code, and deploy campaigns in Salesforce Marketing Cloud using HTML and AMPscript; manage end-to-end campaign execution including data preparation, segmentation, QA, A/B testing, multivariate testing, deployment, and post-campaign analysis; maintain automated journeys to improve engagement and retention; collaborate with marketing managers, creative teams, and external agencies; perform QA and analyze performance metrics to inform optimization; assist in building automated reporting dashboards and support data pipelines.
Sales & Marketing Associate at Revera Inc.
August 1, 2022 - July 1, 2023
Provided day-to-day administrative and project coordination support to national Sales & Marketing teams; coordinated internal and external meetings, leadership conferences, trade shows, and large-scale events; managed travel logistics, expenses, schedules, reports, and budget summaries; liaised with marketing teams to fulfill residence marketing material requests; maintained internal digital resources and supported cross-department collaboration.
Marketing Manager at Knotty Knickers
October 1, 2021 - June 1, 2022
Led end-to-end marketing initiatives focused on brand awareness, digital campaigns, and product promotion; conducted market and audience research; developed and executed marketing plans; oversaw content creation, digital advertising, and promotional initiatives; managed timelines, budgets, and resources; monitored campaign performance and adjusted strategies based on insights and trends.
Product Marketing Coordinator at Arbonne
July 1, 2020 - May 1, 2021
Supported planning and execution of product marketing and advertising campaigns; assisted with major new product launches, promotions, and brand initiatives; helped develop marketing calendars, promotional plans, and campaign timelines; coordinated cross-functional teams to ensure consistent messaging across channels; supported preparation of presentations, reports, and campaign documentation.
Administrative Assistant & Project Coordinator at Quoin Construction Ltd.
July 1, 2017 - February 1, 2020
Coordinated project documentation including milestone schedules, permits, vendor onboarding, and close-out packages; supported project managers by tracking timelines, deliverables, and project risks; prepared technical summaries and progress reports; assisted in resolving project issues by collaborating with field teams and vendors; helped improve project workflows and documentation processes to support on-time delivery; built strong relationships across crews and departments.

Education

Diploma at Humber College
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education