Rocío Buelvas García
Hello! I'm Rocío Buelvas García, a bilingual digital growth professional with experience in the creator economy and B2B environments.
About
Hello! I’m Rocío Buelvas García, a bilingual digital growth professional with experience in the creator economy and B2B environments. I lead content strategy, live commerce, and brand partnerships to drive positioning, performance, and LATAM market expansion.
I’ve built and scaled digital education brands, launched digital products, and run branded campaigns with partner brands across TikTok and YouTube. I’m passionate about turning data-driven insights into growth and building strong collaborations with cross-functional teams.
- 14 years' experience
- Joined March 2026
Languages
- Spanish; CastilianFluent
- EnglishFluent
- PortugueseFluent
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
Work experience· 5 roles
Consultative support for clients on digital marketing optimization and customer lifecycle management. KPI analysis, retention strategy, and account growth initiatives.
Built and scaled a digital education brand leveraging TikTok and YouTube for organic growth. Led live commerce initiatives (TikTok Shop), launched digital products, and executed branded campaigns with partner brands.
Designed customized language programs for individual professionals and corporate clients, developing tailored educational materials for business and academic purposes.
Education
Certifications and awards
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