Hello! I'm Rocío Buelvas García, a bilingual digital growth professional with experience in the creator economy and B2B environments. I lead content strategy, live commerce, and brand partnerships to drive positioning, performance, and LATAM market expansion. I’ve built and scaled digital education brands, launched digital products, and run branded campaigns with partner brands across TikTok and YouTube. I’m passionate about turning data-driven insights into growth and building strong collaborations with cross-functional teams.

Rocío Buelvas García

Hello! I'm Rocío Buelvas García, a bilingual digital growth professional with experience in the creator economy and B2B environments. I lead content strategy, live commerce, and brand partnerships to drive positioning, performance, and LATAM market expansion. I’ve built and scaled digital education brands, launched digital products, and run branded campaigns with partner brands across TikTok and YouTube. I’m passionate about turning data-driven insights into growth and building strong collaborations with cross-functional teams.

Available to hire

Hello! I’m Rocío Buelvas García, a bilingual digital growth professional with experience in the creator economy and B2B environments. I lead content strategy, live commerce, and brand partnerships to drive positioning, performance, and LATAM market expansion.

I’ve built and scaled digital education brands, launched digital products, and run branded campaigns with partner brands across TikTok and YouTube. I’m passionate about turning data-driven insights into growth and building strong collaborations with cross-functional teams.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Fluent

Work Experience

Founder & Digital Creator at Mi Profe Rocío
January 1, 2019 - Present
Built and scaled a digital education brand leveraging TikTok and YouTube for organic growth. Led live commerce initiatives (TikTok Shop), launched digital products, and executed branded campaigns with partner brands.
Sales & Marketing Analyst at Atento Meta Marketing Specialists
May 1, 2019 - October 1, 2019
Consultative support for clients on digital marketing optimization and customer lifecycle management. KPI analysis, retention strategy, and account growth initiatives.
Spanish & English Instructor at AuladeEspanhol.com
July 1, 2015 - May 1, 2019
Designed customized language programs for individual professionals and corporate clients, developing tailored educational materials for business and academic purposes.
Junior Assistant – Security Coordinator at CB&I
October 1, 2012 - February 1, 2015
Administrative coordination and bilingual reporting.
Sales Executive at Grupo-Bahía Cartagena
January 1, 2009 - January 1, 2010
Client acquisition and online sales optimization.

Education

Bachelor’s Degree in Visual Arts Education at FMU, São Paulo, Brazil
January 11, 2030 - January 1, 2023
Bilingual Translator (English–Spanish) at Centro Cultural Colombo Americano
January 11, 2030 - January 1, 2012

Qualifications

TOEFL iBT
January 11, 2030 - March 1, 2026
MELICET
January 11, 2030 - March 1, 2026
EF SET
January 11, 2030 - March 1, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Retail