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I am a data-driven growth and marketing analyst with 5+ years of experience across e-commerce, digital media, and consumer brands. I love turning data into actionable insights that drive conversion, engagement, and revenue. I thrive in fast-paced, cross-functional teams and enjoy designing experiments and optimizing paid media to unlock scalable growth opportunities. I am passionate about collaborating with marketing, operations, and product teams to craft strategies that move the needle, from category trends to customer behavior analysis, and I bring a pragmatic, results-oriented mindset to every project.…I am a data-driven growth and marketing analyst with 5+ years of experience across e-commerce, digital media, and consumer brands. I love turning data into actionable insights that drive conversion, engagement, and revenue. I thrive in fast-paced, cross-functional teams and enjoy designing experiments and optimizing paid media to unlock scalable growth opportunities. I am passionate about collaborating with marketing, operations, and product teams to craft strategies that move the needle, from category trends to customer behavior analysis, and I bring a pragmatic, results-oriented mindset to every project.

AVANI SURANA

Designer, Graphic Designer, Brand Designer, +2

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I am a data-driven growth and marketing analyst with 5+ years of experience across e-commerce, digital media, and consumer brands. I love turning data into actionable insights that drive conversion, engagement, and revenue. I thrive in fast-paced, cross-functional teams and enjoy designing experiments and optimizing paid media to unlock scalable growth opportunities. I am passionate about collaborating with marketing, operations, and product teams to craft strategies that move the needle, from category trends to customer behavior analysis, and I bring a pragmatic, results-oriented mindset to every project.…I am a data-driven growth and marketing analyst with 5+ years of experience across e-commerce, digital media, and consumer brands. I love turning data into actionable insights that drive conversion, engagement, and revenue. I thrive in fast-paced, cross-functional teams and enjoy designing experiments and optimizing paid media to unlock scalable growth opportunities. I am passionate about collaborating with marketing, operations, and product teams to craft strategies that move the needle, from category trends to customer behavior analysis, and I bring a pragmatic, results-oriented mindset to every project.

Available to hire

I am a data-driven growth and marketing analyst with 5+ years of experience across e-commerce, digital media, and consumer brands. I love turning data into actionable insights that drive conversion, engagement, and revenue. I thrive in fast-paced, cross-functional teams and enjoy designing experiments and optimizing paid media to unlock scalable growth opportunities.

I am passionate about collaborating with marketing, operations, and product teams to craft strategies that move the needle, from category trends to customer behavior analysis, and I bring a pragmatic, results-oriented mindset to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Analyst Advanced Advertising at PARAMOUNT PICTURES

August 1, 2022 - July 1, 2024

Analyzed performance across 100+ multi-channel campaigns to identify growth and monetization opportunities across commerce and digital media initiatives. Applied Nielsen and VideoAmp audience segmentation frameworks to inform paid campaign optimization. Designed and executed A/B tests on audience and targeting strategies, driving a 20% conversion uplift across 25 client accounts. Partnered with OpenAP to build cross-platform growth experiments and tracking systems, increasing audience engagement by 25%. Supported regional campaign alignment and cross-channel media planning for brand campaigns, ensuring KPI optimization.

Part-time Inventory Planning Analyst at FULLBEAUTY BRANDS

January 1, 2021 - July 1, 2021

Created weekly sales analytics reports using Tableau to reflect in-season demand. Analyzed inventory performance across 5+ inventory consumption channels using historical data, customer attributes, and regularly communicated findings to Merchandising team.

Inventory Planning Intern at FULLBEAUTY BRANDS

September 1, 2020 - November 1, 2020

Managed inventory sales across 10 categories, optimizing sales, and sell-through. Identified and executed size expansion and optimization strategies, uncovering approximately $7 million in sales potential and enhancing overall inventory efficiency.

Product Development & Production Intern at NAADAM

January 1, 2020 - March 1, 2020

Coordinated production timelines with 10 suppliers in China to ensure on-time deliveries. Evaluated alternative sourcing strategies to improve ESG compliance that increased sustainability by ~8%.

E-commerce Intern at OSCAR DE LA RENTA

January 1, 2019 - May 1, 2019

Analyzed product performance trends within an e-commerce environment to inform merchandising decisions. Supported e-commerce operations including photoshoot coordination, sample tracking, and marketplace preparation.