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I am an MSc Business Analytics candidate with experience supporting marketing and business initiatives across HR and credit functions. I excel at translating data into practical insights and am passionate about using analytics to drive growth. I am seeking roles that blend analytics and marketing to deliver informed business improvements and measurable results.…

Syeda Warda Asif

Data Scientist, Data Analyst, Digital Marketer, +2

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I am an MSc Business Analytics candidate with experience supporting marketing and business initiatives across HR and credit functions. I excel at translating data into practical insights and am passionate about using analytics to drive growth. I am seeking roles that blend analytics and marketing to deliver informed business improvements and measurable results.…

Available to hire

I am an MSc Business Analytics candidate with experience supporting marketing and business initiatives across HR and credit functions. I excel at translating data into practical insights and am passionate about using analytics to drive growth.

I am seeking roles that blend analytics and marketing to deliver informed business improvements and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Datathon Participant at Queen's University Belfast

July 1, 2025 - July 31, 2025

Led a team in a university datathon to analyse and propose data-driven solutions for Northern Ireland’s healthcare system using Alteryx. Developed actionable insights addressing system inefficiencies and service optimization. Presented final recommendations to an academic and industry judging panel including representatives from Ernst & Young (EY).

Brand Ambassador (Sales and Marketing) at IDP

May 1, 2024 - Present

Led an employee engagement and employer branding initiative to enhance workplace culture. Organised corporate engagement activities (team events, employee day-outs, and internal initiatives) to improve collaboration and morale. Developed and implemented a structured social media content strategy (reels, posts, stories) to strengthen employer brand positioning. Designed and analysed post-event feedback surveys to measure impact and recommend improvements. One-to-one engagement.

HR + Marketing Project Lead at Linkstar

September 1, 2023 - December 31, 2023

Led a project focused on enhancing employee engagement and employer branding. Organised engaging events such as game nights, BBQs, employee day-out and activities fostering collaboration and positive workplace culture. Implemented a successful social media strategy, including reels, stories, and posts, to elevate employer branding. Assessed the project’s impact through post-questionnaires, ensuring continuous improvement.

Rotational Intern - HR, Credit & Marketing at Orix Leasing Pakistan Limited

July 24, 2023 - September 4, 2023

HR Department: Assisted in policy renewal processes; Managed attendance and leave records; Contributed to organising and facilitating training sessions; Analysing exit interviews and giving detailed presentations (Microsoft Excel). Credit & Marketing Department: Conducted credit profile for customers who wanted to lease; Actively participated in sales visits to Nestle and MAQ International; Gained proficiency in leasing procedures and reviewing documents.

Marketing Volunteer at Discover Kutahya, Turkey

June 1, 2021 - July 31, 2021

Contributed to a tourism promotion initiative through digital marketing and content creation. Designed promotional materials using Canva and Photoshop. Collaborated with an international team, enhancing cross-cultural communication and teamwork skills. Supported campaigns that increased awareness of Kutahya’s cultural and tourism appeal.