Hi, I’m Jie Ma. I’m pursuing the International Business Program at Ivey (Jan 2025 - Apr 2026) while holding an Honours Bachelor of Management & Organizational Studies from the University of Western Ontario with a Human Resources specialization. I’m passionate about blending analytics, creative content, and cross-functional collaboration to drive business impact. I’ve led data-driven marketing initiatives, managed social channels, produced TikTok content, and supported recruitment and event planning across Asia and North America. I’m eager to apply my analytical mindset, storytelling skills, and collaborative approach to create engaging campaigns and people-focused initiatives.

Hi, I’m Jie Ma. I’m pursuing the International Business Program at Ivey (Jan 2025 - Apr 2026) while holding an Honours Bachelor of Management & Organizational Studies from the University of Western Ontario with a Human Resources specialization. I’m passionate about blending analytics, creative content, and cross-functional collaboration to drive business impact. I’ve led data-driven marketing initiatives, managed social channels, produced TikTok content, and supported recruitment and event planning across Asia and North America. I’m eager to apply my analytical mindset, storytelling skills, and collaborative approach to create engaging campaigns and people-focused initiatives.

Available to hire

Hi, I’m Jie Ma. I’m pursuing the International Business Program at Ivey (Jan 2025 - Apr 2026) while holding an Honours Bachelor of Management & Organizational Studies from the University of Western Ontario with a Human Resources specialization. I’m passionate about blending analytics, creative content, and cross-functional collaboration to drive business impact.

I’ve led data-driven marketing initiatives, managed social channels, produced TikTok content, and supported recruitment and event planning across Asia and North America. I’m eager to apply my analytical mindset, storytelling skills, and collaborative approach to create engaging campaigns and people-focused initiatives.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing & Event Planning Intern at Rams Solutions
May 1, 2025 - August 1, 2025
Assisted in event reporting and post-event analysis, generating data-driven recommendations that contributed to a 20% improvement in lead conversion for exhibition contacts. Coordinated PMAT Exhibition 2025 with cross-functional teams and external vendors to design booth layout, prepare marketing collateral, and manage on-site logistics, attracting over 500 visitors. Drafted and optimized social media content (Facebook, Instagram, LinkedIn), increasing average engagement rate by 25% and followers by 15% within three months.
New Media Operations Intern at NIO
May 1, 2024 - August 1, 2024
Initiated NIO's TikTok platform by managing six video scripts, filming, editing, operations, and post-production video releases for customer resource acquisition and sales channel expansion; gained over 200 prospective user inquiries. Analyzed views, likes, and comments to adapt topics to platform trends, achieving a 900% increase in video views and a 300% rise in likes. Managed six live broadcasts on TikTok with 800+ viewers each, achieving a 30% lead generation rate and ~20% follower growth, with likes increasing from 2k+ to 7k+.
HR Recruiting Intern at Volvo Cars APAC China
May 1, 2023 - July 1, 2023
Contributed to recruitment processes for interns and full-time positions across multiple Volvo locations, including job postings, needs assessment with hiring managers, resume screening, phone and in-person interviews, and onboarding. Conducted over 50 resume screenings and phone assessments daily, supporting a 15% increase in overall hiring efficiency. Processed over 2000 applicants, referred 309 candidates for interviews, published nearly 100 job postings, and extended 55 job offers.

Education

International Business Program at Ivey Business School
January 1, 2025 - April 1, 2026
Honours Bachelor of Management & Organizational Studies at University of Western Ontario
September 1, 2020 - June 1, 2024

Qualifications

Western Scholarship of Distinction
January 1, 2020 - March 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education