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I am a Strategic SEO and Digital Growth Leader with 14+ years of experience driving enterprise-level organic and paid performance and revenue growth across multi-category and multi-location environments. I specialise in technical SEO, site architecture optimisation, and scalable search frameworks that increase visibility and deliver measurable business impact. I align organic and paid channels to maximise total search visibility and customer acquisition, translating data insights into prioritised growth roadmaps, influencing senior stakeholders, and aligning digital strategy with broader commercial objectives. I lead integrated SEO and performance marketing strategies across SEO, SEM, and SMM, ensuring cohesive messaging and budget efficiency across channels. I have a proven track record of mentoring teams, implementing SOP-driven workflows, and delivering executive-level reporting that ties search performance to revenue and business KPIs.…I am a Strategic SEO and Digital Growth Leader with 14+ years of experience driving enterprise-level organic and paid performance and revenue growth across multi-category and multi-location environments. I specialise in technical SEO, site architecture optimisation, and scalable search frameworks that increase visibility and deliver measurable business impact. I align organic and paid channels to maximise total search visibility and customer acquisition, translating data insights into prioritised growth roadmaps, influencing senior stakeholders, and aligning digital strategy with broader commercial objectives. I lead integrated SEO and performance marketing strategies across SEO, SEM, and SMM, ensuring cohesive messaging and budget efficiency across channels. I have a proven track record of mentoring teams, implementing SOP-driven workflows, and delivering executive-level reporting that ties search performance to revenue and business KPIs.

Shelly Jassal

Growth Marketer, Digital Marketer, Marketer, +3

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I am a Strategic SEO and Digital Growth Leader with 14+ years of experience driving enterprise-level organic and paid performance and revenue growth across multi-category and multi-location environments. I specialise in technical SEO, site architecture optimisation, and scalable search frameworks that increase visibility and deliver measurable business impact. I align organic and paid channels to maximise total search visibility and customer acquisition, translating data insights into prioritised growth roadmaps, influencing senior stakeholders, and aligning digital strategy with broader commercial objectives. I lead integrated SEO and performance marketing strategies across SEO, SEM, and SMM, ensuring cohesive messaging and budget efficiency across channels. I have a proven track record of mentoring teams, implementing SOP-driven workflows, and delivering executive-level reporting that ties search performance to revenue and business KPIs.…I am a Strategic SEO and Digital Growth Leader with 14+ years of experience driving enterprise-level organic and paid performance and revenue growth across multi-category and multi-location environments. I specialise in technical SEO, site architecture optimisation, and scalable search frameworks that increase visibility and deliver measurable business impact. I align organic and paid channels to maximise total search visibility and customer acquisition, translating data insights into prioritised growth roadmaps, influencing senior stakeholders, and aligning digital strategy with broader commercial objectives. I lead integrated SEO and performance marketing strategies across SEO, SEM, and SMM, ensuring cohesive messaging and budget efficiency across channels. I have a proven track record of mentoring teams, implementing SOP-driven workflows, and delivering executive-level reporting that ties search performance to revenue and business KPIs.

Available to hire

I am a Strategic SEO and Digital Growth Leader with 14+ years of experience driving enterprise-level organic and paid performance and revenue growth across multi-category and multi-location environments. I specialise in technical SEO, site architecture optimisation, and scalable search frameworks that increase visibility and deliver measurable business impact. I align organic and paid channels to maximise total search visibility and customer acquisition, translating data insights into prioritised growth roadmaps, influencing senior stakeholders, and aligning digital strategy with broader commercial objectives.

I lead integrated SEO and performance marketing strategies across SEO, SEM, and SMM, ensuring cohesive messaging and budget efficiency across channels. I have a proven track record of mentoring teams, implementing SOP-driven workflows, and delivering executive-level reporting that ties search performance to revenue and business KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Group Digital Marketing Manager at Jim’s Group

November 1, 2023 - February 1, 2026

Leading digital strategy, performance marketing, SEO and franchisee enablement across Jim’s Group divisions in AU & NZ; drive multi-channel growth, improve lead generation and customer acquisition; build and optimise digital ecosystems for new franchisees including GBP, landing pages, Google Ads and SEO; manage regional advertising budgets with strong ROI focus; implement AI-ready SEO enhancements and structured performance reporting; design SOP-driven workflows to scale operations.

SEO Manager at Jim’s Group

December 1, 2022 - November 1, 2023

Developed and led enterprise SEO roadmap, oversaw agency partners and internal teams; delivered scalable, prioritised initiatives aligned with business KPIs; led Local SEO for multi-location franchises and lifecycle management of GBP for strong local search presence; established governance and reporting frameworks to improve accountability and ROI.

Digital Marketing Strategist (SEO/SEM/SMM) at Intowork Australia

December 1, 2020 - December 1, 2022

Led integrated search and performance marketing strategy across multiple brands; aligned SEO, paid search, and paid social with organisational growth targets; built performance dashboards, improved media efficiency and lead acquisition; collaborated with cross-functional teams to governance and content strategy; mentored teams and partnered with agencies to scale results.

Paid Marketing/SEO Specialist at Go1

May 1, 2020 - November 1, 2020

Managed strategy, setup and optimization of paid campaigns across Australia, UK, and US; built lead-gen landing pages; optimized Google Ads, LinkedIn and Facebook campaigns to improve ROAS; tracked performance via analytics dashboards and reports; collaborated with marketing to align brand voice and performance goals; contributed to SEO migration strategies.

SEO/SEM Specialist at EMarket Experts

December 1, 2017 - May 1, 2020

Developed paid search strategies and optimised Google Ads accounts; performed SEO site audits, keyword research, on-page and off-page optimization; built content-led strategies to improve site authority and organic rankings; managed Shopify SEO and Google Shopping initiatives, driving revenue contribution.

Digital Specialist/Account Manager at Dornan.Net

September 1, 2015 - November 1, 2016

Onboarded and managed digital services for clients; led SEO/SEM delivery; retained clients and expanded digital services; built advertiser relationships and provided campaign performance updates; collaborated with cross-functional teams to deliver results.

SEO Account Manager at Sensis Pty Ltd

September 1, 2014 - August 1, 2015

Developed SEO strategy for ~70 accounts; contributed to $35,000 monthly revenue; delivered technical SEO guidance, governance and client education to support advertiser goals.

SEO/SEM Coordinator at KOOPS Solutions

February 1, 2013 - September 1, 2014

Planned and implemented SEO/SEM activities; keyword research, on-page/off-page optimization; content governance and reporting to drive organic growth and PPC performance.

SEO Analyst/ Web Marketing at Nvish Solutions

September 1, 2010 - December 1, 2012

Focused on on-page optimisation, keyword research, link building, analytics reporting, content optimisation; supported multiple client websites with SEO strategies and performance improvements.

SEO Executive at Exa India Pvt Ltd

May 1, 2009 - August 1, 2010

Delivered SEO optimisation for Australian clients, including on-page/off-page activities, content optimisation, and collaboration with developers on site performance enhancements.