Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Aparajita Verma, a performance-driven marketing professional with 12+ years of B2B and B2C experience. I’ve led high-performing teams and driven growth and profitability across India and South Asia, collaborating closely with senior leadership to shape GTM strategies in emerging markets. I’m known for turning customer insights into compelling marketing that resonates at the C-suite level and for building strong partnerships across disciplines and geographies. My strengths include thinking outside the box, communicating value at the executive level, and applying high-EQ leadership to nurture teams. I excel at brand building, digital marketing, and integrated campaigns across channels, with a deep focus on measuring impact and translating insights into profit-driving actions.…I’m Aparajita Verma, a performance-driven marketing professional with 12+ years of B2B and B2C experience. I’ve led high-performing teams and driven growth and profitability across India and South Asia, collaborating closely with senior leadership to shape GTM strategies in emerging markets. I’m known for turning customer insights into compelling marketing that resonates at the C-suite level and for building strong partnerships across disciplines and geographies. My strengths include thinking outside the box, communicating value at the executive level, and applying high-EQ leadership to nurture teams. I excel at brand building, digital marketing, and integrated campaigns across channels, with a deep focus on measuring impact and translating insights into profit-driving actions.

Aparajita Verma

Marketing Strategist, Brand Strategist, Growth Marketer, +2





I’m Aparajita Verma, a performance-driven marketing professional with 12+ years of B2B and B2C experience. I’ve led high-performing teams and driven growth and profitability across India and South Asia, collaborating closely with senior leadership to shape GTM strategies in emerging markets. I’m known for turning customer insights into compelling marketing that resonates at the C-suite level and for building strong partnerships across disciplines and geographies. My strengths include thinking outside the box, communicating value at the executive level, and applying high-EQ leadership to nurture teams. I excel at brand building, digital marketing, and integrated campaigns across channels, with a deep focus on measuring impact and translating insights into profit-driving actions.…I’m Aparajita Verma, a performance-driven marketing professional with 12+ years of B2B and B2C experience. I’ve led high-performing teams and driven growth and profitability across India and South Asia, collaborating closely with senior leadership to shape GTM strategies in emerging markets. I’m known for turning customer insights into compelling marketing that resonates at the C-suite level and for building strong partnerships across disciplines and geographies. My strengths include thinking outside the box, communicating value at the executive level, and applying high-EQ leadership to nurture teams. I excel at brand building, digital marketing, and integrated campaigns across channels, with a deep focus on measuring impact and translating insights into profit-driving actions.

Available to hire

I’m Aparajita Verma, a performance-driven marketing professional with 12+ years of B2B and B2C experience. I’ve led high-performing teams and driven growth and profitability across India and South Asia, collaborating closely with senior leadership to shape GTM strategies in emerging markets. I’m known for turning customer insights into compelling marketing that resonates at the C-suite level and for building strong partnerships across disciplines and geographies.

My strengths include thinking outside the box, communicating value at the executive level, and applying high-EQ leadership to nurture teams. I excel at brand building, digital marketing, and integrated campaigns across channels, with a deep focus on measuring impact and translating insights into profit-driving actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Software Engineer at Accenture

July 1, 2007 - October 31, 2008

Worked as a Java developer for three mission-critical applications for AT&T; contributed to all phases of the software development lifecycle and supported continuous improvement through defect resolution and evaluating alternatives.

Associate Director at New Public Inter College

November 1, 2008 - June 1, 2011

Supervised all aspects of personnel management and administrative issues; collaborated with the Board to steer curriculum development, recruitment, public and alumni relations, fundraising and marketing activities.

Assistant Manager, Marketing and Communications at FINO PayTech Ltd.

April 1, 2013 - April 1, 2015

Played a key role in establishing and marketing FINO PayTech’s retail business, FINO Money Mart, through retail branding, channel marketing, and consumer-based promotion strategies for 500+ stores; led communication strategy for government initiatives; managed agencies and led digital marketing and corporate communications.

Senior Marketing Executive, India & South Asia at Control Risks

April 1, 2015 - March 31, 2018

Drove marketing across key markets in South Asia, reporting to the Marketing Director APAC and the Head of South Asia; organized high-impact corporate events for C-suite; led PR; spearheaded digital marketing (social, intranet, CRM, website, analytics) and content; created marketing collateral.

Marketing Manager - India & South Asia (Internship) at Elsevier

March 1, 2018 - December 1, 2019

Developed and executed region-specific marketing strategy focusing on GTM priorities; supported sales with compelling collateral across channels; formed strategic alliances with KOLs, government bodies, universities, and industry groups; led digital and traditional marketing and enabled sales teams with thought leadership content.

Senior Marketing Manager, India & South Asia at Pearson

January 1, 2020 - August 31, 2020

Headed marketing for two business units (Pearson MyPedia and Pearson Professional Programs); led web, search, display, email, content, social and traditional marketing; built strategic partnerships to expand footprints in India and South Asia.

Head of Communications, India at AVSS

September 1, 2020 - January 31, 2022

Represented the organization publicly and provided strategic direction for policy development; focused on raising the profile of the organization to attract investment, partnerships, and digital literacy initiatives.

Head - Integrated Marketing Services (Impact Science) at Cactus Communications

February 1, 2022 - September 30, 2023

Played a vital role in helping clients navigate the digital ecosystem and achieve branding and communications objectives; worked with leadership to strengthen the agency’s market position, foster client relationships, and drive growth; led a team of marketing professionals to deliver PR and digital campaigns.

Managing Director at Makoons Preschool

October 1, 2023 - Present

Overseeing strategic leadership and operations for a playschool; focused on delivering quality early childhood education and driving sustainable growth.