I'm Noémi Wood, a versatile Senior Designer specialising in FMCG packaging and brand systems across Australia's leading retailers. Over a decade, I drive packaging design guidelines and brand storytelling from concept to shelf-ready execution, bridging high-level strategy with practical design that enhances customer experience and commercial outcomes. I thrive in cross-functional environments, leading partnerships with agencies and internal teams to deliver visually compelling and technically sound design solutions. My track record includes successful brand activations and collaborations with major partners, such as Cadbury and Cinnabon, and the ongoing rollout of Health-focused packaging frameworks for Woolworths Own Brand.

Noémi Wood

I'm Noémi Wood, a versatile Senior Designer specialising in FMCG packaging and brand systems across Australia's leading retailers. Over a decade, I drive packaging design guidelines and brand storytelling from concept to shelf-ready execution, bridging high-level strategy with practical design that enhances customer experience and commercial outcomes. I thrive in cross-functional environments, leading partnerships with agencies and internal teams to deliver visually compelling and technically sound design solutions. My track record includes successful brand activations and collaborations with major partners, such as Cadbury and Cinnabon, and the ongoing rollout of Health-focused packaging frameworks for Woolworths Own Brand.

Available to hire

I’m Noémi Wood, a versatile Senior Designer specialising in FMCG packaging and brand systems across Australia’s leading retailers. Over a decade, I drive packaging design guidelines and brand storytelling from concept to shelf-ready execution, bridging high-level strategy with practical design that enhances customer experience and commercial outcomes.

I thrive in cross-functional environments, leading partnerships with agencies and internal teams to deliver visually compelling and technically sound design solutions. My track record includes successful brand activations and collaborations with major partners, such as Cadbury and Cinnabon, and the ongoing rollout of Health-focused packaging frameworks for Woolworths Own Brand.

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Language

English
Fluent

Work Experience

Brand + Design Specialist at Woolworths Food Company
March 1, 2025 - Present
Support, develop and implement Packaging Design Guidelines across Woolworths Own Brand. Alignment with “Product and Innovation” team to constantly drive quality, better customer experience and excellence. Champion packaging design excellence through creative partners, including agencies- upholding brand guidelines and stakeholder management, ensuring smooth processes and consistency across all formats. Lead and collaborate with agency partners and internal teams to deliver aesthetically and technically sound design solutions for Woolworths’ customers.
Senior Designer at Cartology, Woolworths Group
February 1, 2020 - April 1, 2025
Part of the Greenhouse Collective. Cartology is a leading Australian retail media business providing data-led advertising solutions to connect brands with Woolworths Group customers on their shopping journey. Responsibilities included simplifying the ecosystem and offerings for internal and external stakeholders, producing tender responses and board presentations, brand custodianship, mentoring a multi-functional creative team, collaborating with creative and marketing teams to translate strategic objectives into strong visual narratives, and driving the integration of Generative AI and automation tools into workflows.
Freelance Senior Designer at Pacific Magazines, Creative Solutions
January 1, 2012 - January 1, 2020
Delivered print and digital advertising design for clients including Plump & Spry, Better Homes & Gardens, Home Beautiful Magazine, Good Health Magazine, Cosmopolitan Brand Extensions, Harpers Bazaar Magazine, Womans Day. Managed end-to-end design for magazine advertising campaigns within Creative Solutions (Advertising).

Education

Visual Communication (2nd Class Honors) at University of Technology Sydney
January 11, 2030 - March 2, 2026
Premiere Pro Course Level 1 at University of Sydney
January 11, 2030 - March 2, 2026
Bachelor of Visual Communications (2nd Class Honours) at University of Technology Sydney
January 11, 2030 - March 2, 2026
Adobe After Effects Course Level 1 at University of Sydney (CCE)
January 11, 2030 - March 2, 2026
Adobe Premiere Pro Course Level 1 at University of Sydney (CCE)
January 11, 2030 - March 2, 2026

Qualifications

Adobe After Effects Course Level 1
January 11, 2030 - March 2, 2026
Adobe Premiere Pro Course Level 1
January 11, 2030 - March 2, 2026
Trailblazing Team Award (Cartology)
January 1, 2023 - March 2, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services