Available to hire
Hi, I’m Tanvi Gupta. I’m a data-driven digital marketing professional specializing in programmatic and paid social activation for retail and entertainment brands. I enjoy turning complex data into actionable insights, leading cross-functional teams, and driving high-impact campaigns with measurable ROI.
Based in Melbourne, I’ve led Myer’s in-housing transition for programmatic and social teams, built scalable processes, and partnered with media partners to optimize spend. I’m passionate about leveraging first-party data, experimentation, and collaboration to deliver growth.
Experience Level
Language
English
Fluent
Work Experience
Programmatic Media Manager at MYER
June 1, 2015 - PresentLed the transition process of in-housing of Myer’s Programmatic and Social media team, recruited and onboarded 7 new team members, introduced new tech and processes for planning and implementation. Managed social, video and display activity across the Myer Group (Myer Store, Portman’s, Jay Jays, Dotti, Just Jeans, Jacqui E) across channels including Meta, TikTok, YouTube, DV360, Pinterest and Snapchat. Directed media planning and activation across all product categories, delivering large-scale, high-impact campaigns (Christmas, Black Friday, Boxing Day). Managed over $2M in monthly media spend. Served as a senior stakeholder liaison, delivering performance reporting and insights to executive leadership and category marketing leads. Acted as internal and external point of contact for media buying activities and troubleshooting. Created and managed test & learn campaigns to innovate Myer’s program capabilities. Built and nurtured relationships with external media partners, leading
Digital Activation Manager at Resolution Digital
March 1, 2024 - June 1, 2025Led media planning and day-to-day implementation of paid social and programmatic campaigns for MECCA across ANZ; curated always-on and brand activity plans (product launches, key events, stockist campaigns); managed budgets up to $1M monthly. Directed WIPs, presented at QBRs, built reporting dashboards in Looker Studio; performed financial forecasting and budgeting across channels; provided actionable insights to minimize media waste. Mentored junior team members to ensure smooth delivery of campaigns.
Digital Activation Executive at Resolution Digital
October 1, 2022 - February 29, 2024Activated campaigns for Mazda Australia across BVOD, Audio, POOH, Display, Social, High Impact and SEM; prepared weekly, monthly, and quarterly post-campaign analyses to enable data-driven optimization; collaborated with cross-functional teams to implement best practices and pursue efficiencies; contributed to streamlined reporting.
Campaign Specialist at DIJGTAL
June 1, 2021 - July 1, 2022Managed paid media for client accounts across multiple industries (E-commerce, Insurance, Sports betting, Crypto); created media plans and managed end-to-end campaigns including setup, optimization, and conversion tracking via Google Tag Manager; produced monthly performance reporting across Paid Search and Paid Social; established efficient processes for internal briefs and collaboration with Creative/Content Teams; monitored performance via Google Analytics, Google Data Studio, and Supermetrics.
Marketing Intern at Lightspeed HQ
October 1, 2020 - June 1, 2021Assisted Performance Manager in developing digital strategies for customer acquisition across Facebook, Google, YouTube and Instagram; prepared weekly reports to analyze leads; contributed to growing the community on organic social; helped develop a campaign A/B testing framework and analyzed performance to optimize paid media spend.
Education
Master of Commerce – Major in Marketing and Business Analytics at The University of Sydney, Australia
January 1, 2019 - January 1, 2021Diploma – Digital Marketing at Indian Institute of Digital Education (IIDE), India
January 1, 2018 - January 1, 2019Bachelor of Commerce (Honors) – Major in Financial Accounting at Narsee Monjee Institute of Management Studies, India
January 1, 2015 - January 1, 2018Qualifications
Meta Media Buying Blueprint
January 11, 2030 - March 2, 2026MFA Digital Foundations (Cert I & II)
January 11, 2030 - March 2, 2026Google Ads Academy (Search, Display, App & Video Campaigns)
January 11, 2030 - March 2, 2026Industry Experience
Retail, Media & Entertainment, Professional Services
Experience Level
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