Tanvi Gupta

Led media planning and day-to-day implementation of paid social and programmatic campaigns for MECCA across ANZ; curated always-on and brand activity plans (product launches, key events, stockist campaigns); managed budgets up to $1M monthly. Directed WIPs, presented at QBRs, built reporting dashboards in Looker Studio; performed financial forecasting and budgeting across channels; provided actionable insights to minimize media waste. Mentored junior team members to ensure smooth delivery of campaigns.

Activated campaigns for Mazda Australia across BVOD, Audio, POOH, Display, Social, High Impact and SEM; prepared weekly, monthly, and quarterly post-campaign analyses to enable data-driven optimization; collaborated with cross-functional teams to implement best practices and pursue efficiencies; contributed to streamlined reporting.

Managed paid media for client accounts across multiple industries (E-commerce, Insurance, Sports betting, Crypto); created media plans and managed end-to-end campaigns including setup, optimization, and conversion tracking via Google Tag Manager; produced monthly performance reporting across Paid Search and Paid Social; established efficient processes for internal briefs and collaboration with Creative/Content Teams; monitored performance via Google Analytics, Google Data Studio, and Supermetrics.