Priyanka Medhane

Led the end-to-end launch of the D2C ABCD app from concept to market, achieving over 1 million users in four months. Owned the vision and market release of core investment products (Stocks & Demat, Digital Gold, Digital Silver, Mutual Funds, NPS) on the app, driving 40% of overall engagement. Introduced AI/ML-powered features that contributed to top-of-funnel growth for the investment dashboard (~23%). Initiated the Investment section using behavioral research from 220+ users and benchmarking 30+ competitors to define a data-driven product strategy. Enhanced portfolio management with personalized, persona-based, and goal-based calculators, leading to an 8% overall conversion uplift. Conducted multi-city customer interviews, revamped eKYC flow, and improved MF+ Demat acquisition. Played a key role in launching the industry-first SimplInvest product at Global Fintech Fest 2024 with a strong GTM. Optimized funnel performance through data analysis and targeted campaigns, increasing convers

Led the DIY investment journey for Mutual Funds on Kotak's digital platform, improving onboarding and self-serve activation. Collaborated with Kotak Cherry to enhance journey design and user experience, delivering measurable improvements in onboarding efficiency and user satisfaction.

Streamlined three key customer experience processes and automated internal workflows to drive CX and efficiency. Owned end-to-end UI/UX design and journey optimization for HS360 (Health Insurance), Health Top-Up, iLocker, and Retirement Planning. Revitalized general insurance content strategy on ICICI Net Banking, significantly boosting engagement. Managed a robust product suite reaching over 128 million customers and executed targeted campaigns contributing to a ~30% increase in organic traffic. Drove BRDs, user stories, and UAT to ensure regulatory and compliance alignment for digital products.