Senior marketing leader | Strategist | Board Advisor | Consultant | Coach. Problem solving, delivering results and making a difference to brands, businesses and the people they employ and serve.
I’m a strategic marketing leader, with 15 years experience, spanning a variety of industries and brands including FMCG, health & well-being and the third sector.
I help brands & businesses grow by meeting & exceeding their customers’ needs, and have a proven track record in planning for, and delivering against, stretching revenue, profit & brand health targets.
I’m genuinely energised by solving business & consumer problems – and apply a combination of strategic thinking, commercial acumen and attention to detail to get to solutions.
I don’t believe in a one-size-fits-all approach (so let’s have a conversation if you have a problem you need solving!), however I do believe in the power of an insight-led, strategic planning process to deliver results.
By that I mean working with high quality, actionable insights to inform strategy, guide execution and evaluate effectiveness – feeding the cycle with further insights to direct future decision-making.
I love the work I do and I’m passionate about making a difference to brands and businesses.
I’m told (though you can be the judge of this) that I have a way with words; and pride myself on making compelling, evidence-based recommendations to guide high-level decision-making. I’m also action-oriented so, once a decision has been made, I bring pace & energy to creating plans and actions to see it through.
I’m very much people & purpose driven, and endeavour to lead with vision & integrity. I coach & develop others in a compassionate, but performance-oriented way, to deliver exceptional results for the business and the individuals themselves. I dedicate myself to the personal & professional growth of the people in my care.
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