Senior marketing leader | Strategist | Board Advisor | Consultant | Coach. Problem solving, delivering results and making a difference to brands, businesses and the people they employ and serve. I’m a strategic marketing leader, with 15 years experience, spanning a variety of industries and brands including FMCG, health & well-being and the third sector. I help brands & businesses grow by meeting & exceeding their customers’ needs, and have a proven track record in planning for, and delivering against, stretching revenue, profit & brand health targets. I’m genuinely energised by solving business & consumer problems – and apply a combination of strategic thinking, commercial acumen and attention to detail to get to solutions. I don’t believe in a one-size-fits-all approach (so let’s have a conversation if you have a problem you need solving!), however I do believe in the power of an insight-led, strategic planning process to deliver results. By that I mean working with high quality, actionable insights to inform strategy, guide execution and evaluate effectiveness – feeding the cycle with further insights to direct future decision-making. I love the work I do and I’m passionate about making a difference to brands and businesses. I’m told (though you can be the judge of this) that I have a way with words; and pride myself on making compelling, evidence-based recommendations to guide high-level decision-making. I’m also action-oriented so, once a decision has been made, I bring pace & energy to creating plans and actions to see it through. I’m very much people & purpose driven, and endeavour to lead with vision & integrity. I coach & develop others in a compassionate, but performance-oriented way, to deliver exceptional results for the business and the individuals themselves. I dedicate myself to the personal & professional growth of the people in my care.

Jane Palmer

Senior marketing leader | Strategist | Board Advisor | Consultant | Coach. Problem solving, delivering results and making a difference to brands, businesses and the people they employ and serve. I’m a strategic marketing leader, with 15 years experience, spanning a variety of industries and brands including FMCG, health & well-being and the third sector. I help brands & businesses grow by meeting & exceeding their customers’ needs, and have a proven track record in planning for, and delivering against, stretching revenue, profit & brand health targets. I’m genuinely energised by solving business & consumer problems – and apply a combination of strategic thinking, commercial acumen and attention to detail to get to solutions. I don’t believe in a one-size-fits-all approach (so let’s have a conversation if you have a problem you need solving!), however I do believe in the power of an insight-led, strategic planning process to deliver results. By that I mean working with high quality, actionable insights to inform strategy, guide execution and evaluate effectiveness – feeding the cycle with further insights to direct future decision-making. I love the work I do and I’m passionate about making a difference to brands and businesses. I’m told (though you can be the judge of this) that I have a way with words; and pride myself on making compelling, evidence-based recommendations to guide high-level decision-making. I’m also action-oriented so, once a decision has been made, I bring pace & energy to creating plans and actions to see it through. I’m very much people & purpose driven, and endeavour to lead with vision & integrity. I coach & develop others in a compassionate, but performance-oriented way, to deliver exceptional results for the business and the individuals themselves. I dedicate myself to the personal & professional growth of the people in my care.

Available to hire

Senior marketing leader | Strategist | Board Advisor | Consultant | Coach. Problem solving, delivering results and making a difference to brands, businesses and the people they employ and serve.

I’m a strategic marketing leader, with 15 years experience, spanning a variety of industries and brands including FMCG, health & well-being and the third sector.

I help brands & businesses grow by meeting & exceeding their customers’ needs, and have a proven track record in planning for, and delivering against, stretching revenue, profit & brand health targets.

I’m genuinely energised by solving business & consumer problems – and apply a combination of strategic thinking, commercial acumen and attention to detail to get to solutions.

I don’t believe in a one-size-fits-all approach (so let’s have a conversation if you have a problem you need solving!), however I do believe in the power of an insight-led, strategic planning process to deliver results.

By that I mean working with high quality, actionable insights to inform strategy, guide execution and evaluate effectiveness – feeding the cycle with further insights to direct future decision-making.

I love the work I do and I’m passionate about making a difference to brands and businesses.

I’m told (though you can be the judge of this) that I have a way with words; and pride myself on making compelling, evidence-based recommendations to guide high-level decision-making. I’m also action-oriented so, once a decision has been made, I bring pace & energy to creating plans and actions to see it through.

I’m very much people & purpose driven, and endeavour to lead with vision & integrity. I coach & develop others in a compassionate, but performance-oriented way, to deliver exceptional results for the business and the individuals themselves. I dedicate myself to the personal & professional growth of the people in my care.

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Work Experience

Brand Strategy & Insights Manager at Slimming World
August 1, 2019 - November 7, 2025
Led brand and business strategy, established consumer insights tracking; introduced Net Promoter System; advised board on strategic direction and changes to in-group experience, eating plan, and brand language; implemented a marketing planning cycle and integrated measurement framework; recruited and developed a high-performing insights team and managed key agency relationships.
Brand Manager at Weetabix
April 1, 2018 - July 31, 2019
Managed Weetabix Protein and Oatibix portfolios during a strategic growth period; led relaunches, product and packaging development, and TTL communications; steered cross-functional teams to tight deadlines; represented team at trade presentations and listings.
Brand Manager - Cereals at Nestlé
September 1, 2015 - February 28, 2018
End-to-end brand management for Shreddies, Shredded Wheat and Challenger Brand Portfolio; led insights-driven planning, achieved brand growth, and led major campaigns and partnerships; drove profit initiatives and category leadership.
Brand Manager at Cancer Research UK
June 1, 2013 - August 31, 2015
Delivered integrated TTL brand campaigns and always-on activity; improved engagement and fundraising outcomes; managed media partnerships and digital strategies to maximize ROI.
Marketing Officer, Brand Team at Anthony Nolan
October 1, 2012 - June 30, 2013
Managed an eCommerce pilot and supported brand-related marketing initiatives; contributed to the development and execution of the brand plan.
Community Fundraising Executive at RNID (Action on Hearing Loss)
August 1, 2011 - October 31, 2012
Led community fundraising activities UK-wide; exceeded targets and contributed to brand initiatives.

Education

A Levels at Stamford High School
January 1, 2001 - January 1, 2007
BA Hons Philosophy - 2.1 at University of Bristol
January 1, 2007 - January 1, 2010
Marketing Week Mini MBA in Marketing at Marketing Week
January 1, 2022 - December 31, 2022

Qualifications

Marketing Week Mini MBA in Marketing
January 1, 2022 - December 31, 2022

Industry Experience

Consumer Goods, Retail, Non-Profit Organization, Media & Entertainment, Professional Services