Hanna Zhaliaznova

Managing Facebook and Instagram accounts for multiple brands across fashion, beauty, wellness, hospitality, and tech. Increased engagement by 20–60% through audience-tailored content and optimization. Developed and launched Instagram strategies for 3 new brands from concept to execution. Designing and producing photo, video, and motion assets using Figma, CapCut, and AI tools, while analyzing performance metrics to refine content strategy and improve conversion. Executed 15+ brand collaborations and 20+ influencer partnerships to expand organic reach and drive brand awareness and sales.

Created and coordinated content (employee advocacy posts, blog articles, brand updates) with supporting visual assets (static graphics, document-style posts, simple carousels). Increased engagement by 25–30% across key projects by tracking core KPIs and optimizing content workflows. Led content planning and publishing on LinkedIn for B2B clients; collaborated with designers and stakeholders to deliver cohesive campaigns.

Conducted market research and monitored digital trends to inform creative direction and strengthen campaign positioning for key clients. Created social visuals and ad creatives, contributing to a refreshed brand identity and improved visual consistency. Streamlined content calendars and reporting templates, while assisting in campaign coordination and photo/video production.