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I am a Social Media Marketing Specialist with 3+ years of hands-on experience managing brand social channels end-to-end. I focus on content planning, short-form video, community engagement, and organic growth. I build social media systems from strategy to execution, collaborating with designers and stakeholders, and optimizing content based on platform insights and performance metrics.…

Hanna Zhaliaznova

Social Media Manager, Digital Marketer, Content Creator, +2

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I am a Social Media Marketing Specialist with 3+ years of hands-on experience managing brand social channels end-to-end. I focus on content planning, short-form video, community engagement, and organic growth. I build social media systems from strategy to execution, collaborating with designers and stakeholders, and optimizing content based on platform insights and performance metrics.…

Available to hire

I am a Social Media Marketing Specialist with 3+ years of hands-on experience managing brand social channels end-to-end. I focus on content planning, short-form video, community engagement, and organic growth.

I build social media systems from strategy to execution, collaborating with designers and stakeholders, and optimizing content based on platform insights and performance metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Russian

Fluent

Belarusian

Fluent

Work Experience

Social Media Manager at Freelance

June 1, 2024 - Present

Managing Facebook and Instagram accounts for multiple brands across fashion, beauty, wellness, hospitality, and tech. Increased engagement by 20–60% through audience-tailored content and optimization. Developed and launched Instagram strategies for 3 new brands from concept to execution. Designing and producing photo, video, and motion assets using Figma, CapCut, and AI tools, while analyzing performance metrics to refine content strategy and improve conversion. Executed 15+ brand collaborations and 20+ influencer partnerships to expand organic reach and drive brand awareness and sales.

Marketing Manager at Yes Agency

April 1, 2023 - September 30, 2024

Created and coordinated content (employee advocacy posts, blog articles, brand updates) with supporting visual assets (static graphics, document-style posts, simple carousels). Increased engagement by 25–30% across key projects by tracking core KPIs and optimizing content workflows. Led content planning and publishing on LinkedIn for B2B clients; collaborated with designers and stakeholders to deliver cohesive campaigns.

Junior Marketing Manager at Yes Agency

February 1, 2023 - April 1, 2023

Conducted market research and monitored digital trends to inform creative direction and strengthen campaign positioning for key clients. Created social visuals and ad creatives, contributing to a refreshed brand identity and improved visual consistency. Streamlined content calendars and reporting templates, while assisting in campaign coordination and photo/video production.

Media Buyer at Freelance

August 1, 2022 - January 31, 2023

Managed paid advertising campaigns for multiple digital projects, acquiring over 15,000 new users and achieving CPS ranging from $0.30 to $0.45 depending on the channel and audience. Negotiated, purchased, and optimized media placements across digital platforms, achieving ROI up to 300%. Designed, tested, and optimized ad creatives and CTAs, improving CTR by 50–70% across campaigns.