Katelyn Vu

Content Creator at Social Media Freelance / Self-employed

Grew TikTok platform to 19.6K followers and 1.5M monthly views through organic fashion and beauty content; collaborated with brands including Valentino Beauty, YSL Beauty, Saie Beauty, Smashbox, Scuffers, Lore, Gisou, Edikted; concepted, filmed, and edited high-performing videos with CapCut and TikTok’s native tools, aligning content with brand voice.

Social Media and Content Intern at Butler, Stern, Shine & Partners

Developed and executed social media content strategies for beverage clients Evolution Fresh and Bolthouse Farms; created and maintained content calendars; tracked viral trends to create on-brand, culturally relevant content; assisted influencer campaigns with 8 creators, generating 5M+ impressions; managed social media channels and analytics; supported event campaign activations including a Bretman Rock pop-up.

Video Content Creator at Curtsy Inc

Produced 7-10 engaging social-first video content per week to drive app awareness, engagement, and conversion; styled outfits, researched fashion trends, and produced viral content on trending topics; edited video content using CapCut and TikTok’s in-app editor; scheduled posts across 5 platforms using Later.

Social Media and TikTok Intern at BYKIND

Designed video and photo content for startup skincare brand using Canva, TikTok’s in-app editor, and CapCut; conducted market research to identify viral trends; collaborated with co-founders on daily administrative tasks involving socials, content creation, and ad promotions.

Amazon Prime Student Digital Brand Ambassador at Wasserman Next Gen

Promoted Amazon Prime Student and its Third-Party Partners on Instagram and TikTok; created weekly content, including TikToks, Instagram stories, feed posts, and reels; generated over 500,000 views from official account content; planned and executed interactive campus events and hosted giveaways to boost engagement.