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Mykyta Melnykov

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I'm Mykyta Melnykov, a B2B Content Strategist with 4+ years of experience in blockchain (Web3) and tech-driven companies.

About

I’m Mykyta Melnykov, a B2B Content Strategist with 4+ years of experience in blockchain (Web3) and tech-driven companies. I’m focused on building structured content systems that support authority positioning, organic visibility, and long-term brand development. My work includes SEO-driven educational frameworks, founder-led thought leadership, and retention-focused short-form videography.

I excel at aligning content architecture with business objectives across international teams. I own end-to-end B2B content operations across LinkedIn, Medium, X, and niche Web3 platforms, coordinating designers to ensure brand-message consistency. I collaborate with product and marketing teams on positioning clarity, develop multi-format content, and craft compelling narratives that resonate with crypto-native and B2B audiences.

  • 4 years' experience
  • Joined March 2026

Languages

  • UkrainianFluent
  • EnglishAdvanced
  • PolishAdvanced

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Financial Services
  • Education
  • Professional Services

More experts in Poznan, Poland

Work experience

Content & Social Media Lead · BR Group – B2B PR Agency (Web3 / Tech)Jan 2023 – Jan 2024 · 1 yr 1 mo

Led development of a structured B2B content system across LinkedIn, Medium, X, and niche Web3 platforms; designed monthly content architecture aligned with industry cycles and client positioning; built progressive educational SEO content series from introductory to advanced topics; developed founder-led expert interview formats for authority positioning; created short-form video scripts; implemented iterative content refinement based on engagement; owned end-to-end B2B content operations across LinkedIn, Medium, X, Telegram and niche Web3 platforms; coordinated designers to ensure brand-message consistency.

Social Media Lead · Freelance – International Crypto & Tech ProjectsJan 2021 – Jan 2025 · 4 yrs 1 mo

Worked with early-stage and scaling tech projects to structure content presence and improve positioning. Designed editorial roadmaps. Produced long-form SEO-oriented content. Conducted founder interviews and structured authority pieces. Developed short-form scripts adapted to platform-specific dynamics.

SMM & Content Manager · Freelance – International Crypto & Tech ProjectsJan 2021 – Jan 2025 · 4 yrs 1 mo

Supported development of cross-platform brand positioning within crypto-native and B2B audiences. Structured educational and promotional content aligned with product narrative. Collaborated with product and marketing teams on positioning clarity. Participated in multi-format content development, including short-form scripts.

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