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Performance Marketing & Growth Specialist with 8+ years of experience driving customer acquisition and revenue growth across international B2B and e-commerce markets. I manage large-scale paid media budgets (up to €200K/month) across Google Ads, Meta, LinkedIn and Criteo, improving ROAS and reducing CPA through data-driven optimization and structured testing. My background combines performance marketing expertise with strong brand and customer journey understanding, allowing me to connect digital strategy with real business impact. I work cross-functionally with product, brand, and commercial teams, using tools like GA4, GTM, Looker Studio, and Tableau to turn data into scalable growth strategies.…Performance Marketing & Growth Specialist with 8+ years of experience driving customer acquisition and revenue growth across international B2B and e-commerce markets. I manage large-scale paid media budgets (up to €200K/month) across Google Ads, Meta, LinkedIn and Criteo, improving ROAS and reducing CPA through data-driven optimization and structured testing. My background combines performance marketing expertise with strong brand and customer journey understanding, allowing me to connect digital strategy with real business impact. I work cross-functionally with product, brand, and commercial teams, using tools like GA4, GTM, Looker Studio, and Tableau to turn data into scalable growth strategies.

Damiano Zambon

Performance Marketer, Growth Marketer, Digital Marketer, +2

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Performance Marketing & Growth Specialist with 8+ years of experience driving customer acquisition and revenue growth across international B2B and e-commerce markets. I manage large-scale paid media budgets (up to €200K/month) across Google Ads, Meta, LinkedIn and Criteo, improving ROAS and reducing CPA through data-driven optimization and structured testing. My background combines performance marketing expertise with strong brand and customer journey understanding, allowing me to connect digital strategy with real business impact. I work cross-functionally with product, brand, and commercial teams, using tools like GA4, GTM, Looker Studio, and Tableau to turn data into scalable growth strategies.…Performance Marketing & Growth Specialist with 8+ years of experience driving customer acquisition and revenue growth across international B2B and e-commerce markets. I manage large-scale paid media budgets (up to €200K/month) across Google Ads, Meta, LinkedIn and Criteo, improving ROAS and reducing CPA through data-driven optimization and structured testing. My background combines performance marketing expertise with strong brand and customer journey understanding, allowing me to connect digital strategy with real business impact. I work cross-functionally with product, brand, and commercial teams, using tools like GA4, GTM, Looker Studio, and Tableau to turn data into scalable growth strategies.

Available to hire

Performance Marketing & Growth Specialist with 8+ years of experience driving customer acquisition and revenue growth across international B2B and e-commerce markets. I manage large-scale paid media budgets (up to €200K/month) across Google Ads, Meta, LinkedIn and Criteo, improving ROAS and reducing CPA through data-driven optimization and structured testing.

My background combines performance marketing expertise with strong brand and customer journey understanding, allowing me to connect digital strategy with real business impact. I work cross-functionally with product, brand, and commercial teams, using tools like GA4, GTM, Looker Studio, and Tableau to turn data into scalable growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Brand Experience & Beverage Concept Manager at Valtur

November 1, 2025 - April 1, 2026

Led the development of the beverage concept and signature program, translating Valtur's premium brand positioning and alpine identity into a distinctive product experience. Designed the beverage menu using pricing strategy and consumer insight, optimising product mix, storytelling and profitability while reinforcing premium brand perception. Collaborated on customer journey and on-site experience strategy, supporting marketing initiatives and experiential brand activations. Coordinated suppliers, procurement and high-altitude logistics, ensuring structured operations, cost control and efficiency in a complex environment. Led and organized the bar team in a luxury international setting, establishing service standards and workflows to deliver a consistent, brand-aligned guest experience.

Digital Marketing Specialist at Pixartprinting

March 1, 2023 - January 1, 2025

Managed international Paid Media campaigns across Google Ads and Criteo from account setup and strategy planning to optimisation focused on e-commerce growth and customer acquisition. Improved ROAS by 25% and reduced CPA by 25% through continuous A/B testing, ad copy optimisation, keyword targeting strategies, bid strategies. Collaborated with cross-functional teams to align paid strategies with product launches, seasonal campaigns, and brand goals. Created custom dashboards in GA4, Tableau, and Looker Studio to monitor performance and guide decision-making.

Marketing Specialist / Consultant at Freelance

May 1, 2021 - March 1, 2023

Managed full-cycle digital marketing campaigns, from account setup to optimisation, across Google Ads, Meta and LinkedIn. Designed and implemented SEO strategies (keyword mapping, on-page optimisation, content planning). Created and managed social media marketing plans and automated email workflows (Mailchimp, Mailup, HubSpot) to support lead generation and nurturing. Delivered strategic recommendations and reports to agencies and SMEs to drive measurable growth.

Marketing Coordinator at Vie Montagne / 67 Pall Mall Verbier

November 1, 2020 - April 1, 2021

Supported PPC, SEO and social campaigns that drove a 30% increase in online bookings and improved brand visibility. Managed social media channels, content calendars, and paid campaigns to increase brand awareness and drive bookings. Planned and executed digital marketing campaigns for local events, leveraging social media and email marketing.

Marketing & Communications Specialist at Say What Agency

January 1, 2018 - October 1, 2020

Planned and executed Paid Media campaigns across Google Ads, Meta and LinkedIn for B2C / B2B clients. Managed SEO and content marketing activities, improving organic visibility and engagement. Delivered fast-turnaround campaigns for small and mid-size clients, focusing on measurable performance and budget efficiency.

Assistant Marketing Manager at Ecor Natura Si

January 1, 2015 - January 1, 2017

Supported paid and organic digital campaigns for product launches. Coordinated offline marketing activities, including in-store events, promotions and POP materials to enhance brand awareness. Assisted in the planning and production of printed promotional materials and merchandising for retail locations.

Community Manager at ROKdesign BCN

January 1, 2014 - January 1, 2015

Managed paid social campaigns and organic content, achieving growth in community followers and a 35% increase in engagement rate. Developed content strategies that improved CTR on campaigns by 20% and supported lead generation. Strengthened brand awareness through newsletters and paid promotions, driving measurable ROI across digital channels.