Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior marketing leader with 17 years of experience driving brand growth, digital ecosystems, and international positioning across automotive and tourism sectors. I’m currently based in Rome and pursuing a Master’s in Arts and Culture Management, and I focus on audience development, cross-cultural brand strategy, and experience-driven growth within European markets.…

Adriane Rodinsky Bordin

Brand Strategist, Marketing Strategist, Creative Director, +2





I am a senior marketing leader with 17 years of experience driving brand growth, digital ecosystems, and international positioning across automotive and tourism sectors. I’m currently based in Rome and pursuing a Master’s in Arts and Culture Management, and I focus on audience development, cross-cultural brand strategy, and experience-driven growth within European markets.…

Available to hire

I am a senior marketing leader with 17 years of experience driving brand growth, digital ecosystems, and international positioning across automotive and tourism sectors.

I’m currently based in Rome and pursuing a Master’s in Arts and Culture Management, and I focus on audience development, cross-cultural brand strategy, and experience-driven growth within European markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Director of Promotion, Digital Marketing and Events at Tourism Department of Foz do Iguaçu

October 1, 2024 - July 1, 2025

Implemented and led an in-house marketing agency (videomaker, designers, social media team) to strengthen content production and strategic alignment. Developed a robust annual marketing plan and co-created integrated strategies with the Municipality, expanding national and international positioning. Executed paid media initiatives and partnerships with EMBRATUR, increasing global visibility for the destination. Represented the destination at major tourism events and led trade fair participation, including branding and budget management. Consolidated the 'Foz Destino do Mundo' brand, boosting digital engagement and international recognition.

Marketing & Communications Analyst at ITAIPU Parquetec - Technological Park of the Itaipu Hydroelectric Plant

February 1, 2024 - October 1, 2024

Developed marketing strategies for the Boston Dynamics and Sustainable Agriculture programs. Led communications for the Iguassu Inova Festival (innovation & sustainability). Managed social media coverage of key events and official visits.

Social Media Marketing Specialist at Festival das Cataratas – Internacional Tourism Fair

January 1, 2019 - December 1, 2019

Developed and executed social media strategies for the festival, increasing reach and engagement across digital channels.

Social Media Marketing Specialist at Visit Iguassu Convention & Visitors Bureau

March 1, 2017 - November 1, 2019

Managed social media marketing and digital communications to promote the destination and drive visitation and engagement.

Founder (Entrepreneur) – Social Media & Marketing Agency at Foz do Iguaçu

January 1, 2017 - Present

Founded and led a social media marketing agency specializing in tourism, hospitality, and large-scale event branding. Developed strategic communication, digital campaigns, and audience engagement initiatives for major regional brands and institutions, including Festival das Cataratas, Recanto Cataratas Resort, and Vivaz Cataratas Hotel Resort. Delivered integrated digital strategies combining storytelling, performance marketing, influencer partnerships, and brand positioning to increase online visibility, engagement, and audience conversion.

Director of Marketing and Social Media Strategies at Paraguaçu Volkswagen Dealership

March 1, 2009 - Present

Led strategic planning and execution of the annual marketing and business plan, aligning brand positioning, revenue targets, and sales across departments. Designed and implemented multi-channel digital campaigns, driving high engagement and conversion. Strengthened brand authority through integrated communication, performance marketing, CRM initiatives, and experiential activations. Collaborated with Volkswagen do Brasil on national campaigns and dealer initiatives, earning award-level recognition in local marketing. Oversaw content strategy, paid media, social media growth, and data-driven optimization, contributing to sustained market share growth over 16+ years.