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With 18 years of experience in graphic and multimedia design across Lebanon, Saudi Arabia, Kuwait and the UAE, I conceptualize and implement design solutions that align with marketing strategies from concept to completion. I have hands-on knowledge of techniques and tools across graphic programs, printing procedures, photography, illustration, and both verbal and written communication. Beyond core design work, I have led branding and campaigns for diverse clients, collaborated with international agencies in Dubai, contributed to ministries and NGOs in the region, and produced animation, video, and signage for government, real estate, hospitality and education sectors. I have managed teams and multi-disciplinary projects, including app development and social media strategies.…With 18 years of experience in graphic and multimedia design across Lebanon, Saudi Arabia, Kuwait and the UAE, I conceptualize and implement design solutions that align with marketing strategies from concept to completion. I have hands-on knowledge of techniques and tools across graphic programs, printing procedures, photography, illustration, and both verbal and written communication. Beyond core design work, I have led branding and campaigns for diverse clients, collaborated with international agencies in Dubai, contributed to ministries and NGOs in the region, and produced animation, video, and signage for government, real estate, hospitality and education sectors. I have managed teams and multi-disciplinary projects, including app development and social media strategies.

Shadi Al Masri

Graphic Designer, Art Director, Designer, +3

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With 18 years of experience in graphic and multimedia design across Lebanon, Saudi Arabia, Kuwait and the UAE, I conceptualize and implement design solutions that align with marketing strategies from concept to completion. I have hands-on knowledge of techniques and tools across graphic programs, printing procedures, photography, illustration, and both verbal and written communication. Beyond core design work, I have led branding and campaigns for diverse clients, collaborated with international agencies in Dubai, contributed to ministries and NGOs in the region, and produced animation, video, and signage for government, real estate, hospitality and education sectors. I have managed teams and multi-disciplinary projects, including app development and social media strategies.…With 18 years of experience in graphic and multimedia design across Lebanon, Saudi Arabia, Kuwait and the UAE, I conceptualize and implement design solutions that align with marketing strategies from concept to completion. I have hands-on knowledge of techniques and tools across graphic programs, printing procedures, photography, illustration, and both verbal and written communication. Beyond core design work, I have led branding and campaigns for diverse clients, collaborated with international agencies in Dubai, contributed to ministries and NGOs in the region, and produced animation, video, and signage for government, real estate, hospitality and education sectors. I have managed teams and multi-disciplinary projects, including app development and social media strategies.

Available to hire

With 18 years of experience in graphic and multimedia design across Lebanon, Saudi Arabia, Kuwait and the UAE, I conceptualize and implement design solutions that align with marketing strategies from concept to completion. I have hands-on knowledge of techniques and tools across graphic programs, printing procedures, photography, illustration, and both verbal and written communication.

Beyond core design work, I have led branding and campaigns for diverse clients, collaborated with international agencies in Dubai, contributed to ministries and NGOs in the region, and produced animation, video, and signage for government, real estate, hospitality and education sectors. I have managed teams and multi-disciplinary projects, including app development and social media strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Intermediate

Work Experience

Group Senior Graphic Designer / Art Director at RJ group holding

October 1, 2021 - February 1, 2023

In charge of creating visuals for the group starting from branding, social media, animations, video editing, signage, and managing African and Lebanese markets to support marketing processes.

Design Studio Director | Graphics & Multimedia Department at True story Productions

November 1, 2020 - January 1, 2021

Led branding, animations, video editing, and visuals; oversaw social media handling and digital marketing proposals; collaborated with marketing and development teams to deliver integrated campaigns.

Design Studio Manager | Graphic and Multimedia Department at Lebanese Center for Studies and Research

July 1, 2017 - July 1, 2020

Managed multimedia and graphic operations, created brands for projects, signage, brochures, motion graphics, videos, and mobile app coordination; coordinated UI/UX with development; worked with government sector, French & Swiss embassies and Lebanese Army; outsourced projects like 'Grape' app in UAE and Stars of Science in Qatar.

Art Director | Graphic Department at M.I.C.E. Lebanon

July 1, 2016 - March 1, 2017

Led branding for exhibitions, created logos, catalogs, brochures, signage, mobile apps and websites; produced motion graphics, banners, and video; managed event conferences and budgets.

Art Director | Marketing at AIMS Group

May 1, 2013 - August 1, 2016

Brand creation for multi-sector clients and coordination with international agencies in Dubai (Y&R, Wunderman, Al Sayegh Media, O2); oversaw construction signage, websites, mobile apps, and motion graphics.

Art Director at Riyadh Exhibition Company

January 1, 2011 - January 1, 2013

In charge of branding for monthly exhibitions; developed catalogs (500 pages), brochures, websites, mobile apps, signage, and digital screens; collaborated with government sector and international exhibitors; managed budgets.

Senior Web & Graphic Designer at SOFT FLOW Group

November 1, 2006 - March 1, 2010

Handled ASP.NET websites visuals, animated videos, Flash actions, brochures; contributed to Microsoft exhibitions; worked with development teams to deliver integrated solutions.

Web & Graphic Designer at Dow Group

April 1, 2006 - October 1, 2006

Website layout and visuals; mobile apps and animated banners; produced various videos and supported Microsoft exhibitions.

Graphic Designer at Gabriel Feghaly Printing Press

May 1, 2004 - May 1, 2005

Production finalization; designed restaurant menus, signage, books, magazines and other print materials.

Art Director | Graphic Department at M.I.C.E. Lebanon

March 1, 2017 - July 1, 2016

In charge of creating the brand for each exhibition, including logos, catalogs, brochures, signage, websites and mobile apps; produced motion graphics and video edits and managed conference branding across multiple regions.

Art Director | Marketing Department at AIMS Group

May 1, 2013 - August 1, 2016

In charge of creating brands in coordination with international advertising agencies in Dubai and coordinating construction signage; developed websites, mobile apps, and motion graphics for multiple industries.

Art Director - Graphic Department at Riyadh Exhibition Company

January 1, 2011 - January 1, 2013

Brand development for exhibitions, including logos, catalogs, brochures, websites, mobile apps, signage, and video; coordinated with development, sales and marketing, and vendors across the region.

Graphic Designer | Production Department at Gabriel Feghaly Printing Press

May 1, 2004 - May 1, 2005

In charge of production and finalization of restaurant menus, flyers, signage, books and magazines.