Designed high-conversion content frameworks for the DoorDash product (Dash Pass Membership), bridging end-to-end UX flows with core business OKRs; created intuitive narratives for AI-enabled features and led cross-functional design initiatives.

Lead Content Designer at PayPal

November 1, 2018 - September 1, 2024

Led content design for PayPal's Debit Card & Rewards product portfolio; scaled brand and content guidelines globally; roadmapped UX content, OKRs, and milestones; mentored cross-functional teams.

Senior Content Designer at Intuit

August 1, 2015 - August 1, 2018

Led UX content for QuickBooks Marketing, shaped the Intuit Brand & Content Style Guide, and embedded content design into product teams across Mountain View; mentored designers and contributed to scalable design systems.

Senior Content Strategist at Brand Agency

May 1, 2014 - July 1, 2015

Directed brand content strategy for Silicon Valley leaders; developed mission and vision statements; led a team of content designers to deliver high-impact campaigns and brand assets.

Senior Advertising Copywriter at Organic | Creative Agency

November 1, 2012 - February 1, 2013

Wrote original marketing concepts and multi-channel campaigns for Intel and Quaker; collaborated with leadership to execute high-engagement advertising strategies.

Senior Copywriter & Scriptwriter at Intuit

August 1, 2011 - May 1, 2012

Campaign creative for product & marketing; authored marketing concepts, and multi-channel advertising content; contributed to product storytelling and campaign assets.