Poornima Madushani
I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns.
About
I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights.
I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.
- Joined March 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Managed paid advertising campaigns across Facebook and Instagram platforms; Monitored KPIs including CTR, CPC, conversion rates, and audience engagement; Optimized campaigns to improve ROI and reduce unnecessary ad spend; Conducted competitor analysis and market trend research to refine targeting strategies; Collaborated with design team to develop engaging and brand-aligned ad creatives; Prepared weekly performance reports with actionable marketing insights.
Education
Certifications and awards· 6
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