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I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights. I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.…I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights. I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.

Poornima Madushani

Marketer, Marketing Strategist, Brand Strategist, +2

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I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights. I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.…I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights. I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.

Available to hire

I am a creative and data-driven digital marketing enthusiast with hands-on experience in managing and optimizing social media advertising campaigns. I excel at campaign performance analysis, audience targeting, and engagement growth strategies, and I enjoy turning data into actionable insights.

I am passionate about helping brands increase online visibility, improve ROI, and build a strong digital presence in competitive markets through thoughtful strategy, compelling creative, and rigorous optimization.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Digital Ad Manager Intern at Swop.lk

July 1, 2025 - January 1, 2026

Managed paid advertising campaigns across Facebook and Instagram platforms; Monitored KPIs including CTR, CPC, conversion rates, and audience engagement; Optimized campaigns to improve ROI and reduce unnecessary ad spend; Conducted competitor analysis and market trend research to refine targeting strategies; Collaborated with design team to develop engaging and brand-aligned ad creatives; Prepared weekly performance reports with actionable marketing insights.