Senior Product Designer and Creative Lead with experience spanning UI/UX design, digital product development, and end-to-end creative leadership across APAC. I drive user engagement and optimise digital experiences through structured design thinking, prototyping, and stakeholder alignment. I also bring strong data science and AI awareness to collaborate effectively with engineering and business teams—helping translate complex requirements into clear, usable interfaces and high-performing marketing and product outcomes.…

Lionel Nicholas Ong

Senior Product Designer and Creative Lead with experience spanning UI/UX design, digital product development, and end-to-end creative leadership across APAC. I drive user engagement and optimise digital experiences through structured design thinking, prototyping, and stakeholder alignment. I also bring strong data science and AI awareness to collaborate effectively with engineering and business teams—helping translate complex requirements into clear, usable interfaces and high-performing marketing and product outcomes.…

Available to hire

Senior Product Designer and Creative Lead with experience spanning UI/UX design, digital product development, and end-to-end creative leadership across APAC. I drive user engagement and optimise digital experiences through structured design thinking, prototyping, and stakeholder alignment.

I also bring strong data science and AI awareness to collaborate effectively with engineering and business teams—helping translate complex requirements into clear, usable interfaces and high-performing marketing and product outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Lead, Global Marketing at VT Markets
April 1, 2023 - December 1, 2024
Built and led a creative team from scratch, consistently meeting company creative objectives and KPIs for two consecutive years. Spearheaded a full digital transformation of brand assets, including the company website, UI style guide, social media, digital ads, and marketing materials.
Creative Lead at VT Markets
April 1, 2023 - December 31, 2024
Built and led a high-performing creative team from scratch, achieving all company creative objectives and KPIs for two consecutive years. Spearheaded a complete digital transformation of brand assets, including the company website, UI style guide, social media, digital ads, and marketing materials.
Lead UI/UX Designer at Beacon Financial Services
February 1, 2021 - February 28, 2023
Led website revamp, driving a 90% increase in lead generation through optimised sales funnels and digital campaigns. Designed wireframes, user journeys, and high-fidelity prototypes, presenting to key stakeholders and developers. Managed the company's digital and social media strategy, ensuring consistent brand messaging across all channels.
Senior UI/UX Designer (Contract) at Marina Bay Sands
February 1, 2020 - February 28, 2021
Led the revamp of the MBS app design, aligning with company branding and enhancing user experience. Standardised website design and digital kiosk components, modernising the brand’s digital presence. Created presentation decks to align internal stakeholders on design initiatives.
Senior Creative & Creative Lead at The Carrot Patch Coworking Space
May 1, 2019 - December 31, 2019
Overhauled company branding and redesigned the website for improved engagement. Directed digital marketing campaigns, press releases, and promotional materials. Led art direction for photoshoots, video editing, and motion graphics.
Senior UI Experience Designer at AIQ
November 1, 2017 - May 31, 2019
Provided end-to-end digital creative support for marketing, sales, and tech teams. Designed mobile-responsive layouts, wireframes, and prototypes for apps and websites. Led user testing and refinement to optimise customer interactions.
Freelance Design
August 1, 2016 - November 30, 2017
Delivered design work for various clients (e.g., PastaMania Brunei, Grand Copthorne Riverside Hotel) and contributed across branding, digital design, and marketing materials.
Senior Creative & Creative Lead at Embrya Productions
July 1, 2014 - August 31, 2016
Led creative projects for major clients including Microsoft, McDonald’s, LG, and Roberto Cavalli. Designed marketing collateral for Microsoft’s CEO Satya Nadella’s visit to Singapore.
Web Consultant at Inspire Integrated Marketing
November 1, 2013 - March 1, 2014
Web Master at Standard Chartered Bank
May 1, 2013 - August 1, 2013
Senior Graphic Designer / Marketing Exec at Toolbox Design
May 1, 2012 - August 1, 2012
Creative Lead / Marketing Exec at Julian W. Consulting
December 1, 2008 - May 1, 2012
Jr Art Director / Layout Artist at BizTrading Group “- Dance” Magazine
January 1, 2007 - December 1, 2008
Freelance Art Director & Marketing Consultant at Various Clients
August 1, 2006 - November 1, 2017
Freelance art direction and marketing consulting for clients including PastaMania Brunei and Grand Copthorne Riverside Hotel.

Education

Diploma in Interactive Media Design at Temasek Polytechnic
January 11, 2030 - May 1, 2003
Diploma in Interactive Media Design at Temasek Polytechnic
January 11, 2030 - May 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Financial Services, Retail

Skills

Experience Level