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I am an insight-driven analyst with ~4 years of experience delivering social, consumer, and market intelligence for luxury, fashion, beauty, and FMCG clients across EMEA and China within a SaaS-based consulting environment. I combine strong analytical rigor in large-scale data analysis, KPI frameworks, and dashboard development with a structured, consultative approach to insight delivery and client guidance. As an ESSEC and LSE alumna, I have managed complex client and internal stakeholder interactions, aligning expectations, and translating data into clear, actionable recommendations to support strategic decision-making.…I am an insight-driven analyst with ~4 years of experience delivering social, consumer, and market intelligence for luxury, fashion, beauty, and FMCG clients across EMEA and China within a SaaS-based consulting environment. I combine strong analytical rigor in large-scale data analysis, KPI frameworks, and dashboard development with a structured, consultative approach to insight delivery and client guidance. As an ESSEC and LSE alumna, I have managed complex client and internal stakeholder interactions, aligning expectations, and translating data into clear, actionable recommendations to support strategic decision-making.

Ivy Xu

Designer, Graphic Designer, Brand Designer, +2

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I am an insight-driven analyst with ~4 years of experience delivering social, consumer, and market intelligence for luxury, fashion, beauty, and FMCG clients across EMEA and China within a SaaS-based consulting environment. I combine strong analytical rigor in large-scale data analysis, KPI frameworks, and dashboard development with a structured, consultative approach to insight delivery and client guidance. As an ESSEC and LSE alumna, I have managed complex client and internal stakeholder interactions, aligning expectations, and translating data into clear, actionable recommendations to support strategic decision-making.…I am an insight-driven analyst with ~4 years of experience delivering social, consumer, and market intelligence for luxury, fashion, beauty, and FMCG clients across EMEA and China within a SaaS-based consulting environment. I combine strong analytical rigor in large-scale data analysis, KPI frameworks, and dashboard development with a structured, consultative approach to insight delivery and client guidance. As an ESSEC and LSE alumna, I have managed complex client and internal stakeholder interactions, aligning expectations, and translating data into clear, actionable recommendations to support strategic decision-making.

Available to hire

I am an insight-driven analyst with ~4 years of experience delivering social, consumer, and market intelligence for luxury, fashion, beauty, and FMCG clients across EMEA and China within a SaaS-based consulting environment.

I combine strong analytical rigor in large-scale data analysis, KPI frameworks, and dashboard development with a structured, consultative approach to insight delivery and client guidance. As an ESSEC and LSE alumna, I have managed complex client and internal stakeholder interactions, aligning expectations, and translating data into clear, actionable recommendations to support strategic decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

French

Intermediate

Work Experience

Online E-Commerce Coordinator – EMEA (11 Countries) at Estée Lauder | Jo Malone London

July 1, 2022 - December 31, 2022

Advised leading luxury, fashion, beauty, and FMCG clients across EMEA & China; structured and analyzed large-scale datasets; built query-based dashboards aligned with strategic priorities; delivered insights on brand equity, campaign performance, cultural relevance, and influencer fit; synthesized analysis into actionable recommendations for client guidance.

Digital Marketing Coordinator at TikTok (Douyin)

July 1, 2020 - July 31, 2021

Led 360-degree campaigns across RED, Weibo, and WeChat; secured 20+ MCN partnerships and activated 200+ influencers; managed end-to-end regional event planning with strong sponsorship outcomes; launched live shopping events; analyzed beauty category trends to inform strategy.

Public Relations Assistant & Social Media Analyst at Weber Shandwick | OPPO & Ericsson

January 1, 2020 - June 30, 2020

Supported content creation and analytics for tech accounts; monitored social media KPIs, sentiment, and crisis signals; coordinated media events and conferences; cultivated relationships with Chinese media outlets to boost campaign visibility.

Junior Associate, Consultant & Business Analyst at Deloitte Consulting | Mercedes-Benz & Daimler Project

January 1, 2019 - August 31, 2019

Conducted due diligence on sales-planning systems; translated insights into front-end requirements; resolved 50+ system bugs; supported 4 client presentations with cross-functional teams.