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I'm Alessandra Zorzi, a marketing and communications professional with 5+ years of experience in the creator economy, brand storytelling, campaign development, and events/experience design. I joined TikTok in 2020 as Creator and Public Figure Manager for the Italian market, helping to build creator relationships and strategy from the ground up as one of the first EU employees. In 2022 I moved to the Milan office and spent time between Milan and Dubai, shaping an entrepreneurial mindset. After five years at TikTok, I founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design. I thrive in fast-paced, creative environments and enjoy taking on dynamic challenges that drive growth.…I'm Alessandra Zorzi, a marketing and communications professional with 5+ years of experience in the creator economy, brand storytelling, campaign development, and events/experience design. I joined TikTok in 2020 as Creator and Public Figure Manager for the Italian market, helping to build creator relationships and strategy from the ground up as one of the first EU employees. In 2022 I moved to the Milan office and spent time between Milan and Dubai, shaping an entrepreneurial mindset. After five years at TikTok, I founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design. I thrive in fast-paced, creative environments and enjoy taking on dynamic challenges that drive growth.

M. Alessandra Zorzi

Content Creator, Brand Strategist, Marketing Strategist, +4

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I'm Alessandra Zorzi, a marketing and communications professional with 5+ years of experience in the creator economy, brand storytelling, campaign development, and events/experience design. I joined TikTok in 2020 as Creator and Public Figure Manager for the Italian market, helping to build creator relationships and strategy from the ground up as one of the first EU employees. In 2022 I moved to the Milan office and spent time between Milan and Dubai, shaping an entrepreneurial mindset. After five years at TikTok, I founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design. I thrive in fast-paced, creative environments and enjoy taking on dynamic challenges that drive growth.…I'm Alessandra Zorzi, a marketing and communications professional with 5+ years of experience in the creator economy, brand storytelling, campaign development, and events/experience design. I joined TikTok in 2020 as Creator and Public Figure Manager for the Italian market, helping to build creator relationships and strategy from the ground up as one of the first EU employees. In 2022 I moved to the Milan office and spent time between Milan and Dubai, shaping an entrepreneurial mindset. After five years at TikTok, I founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design. I thrive in fast-paced, creative environments and enjoy taking on dynamic challenges that drive growth.

Available to hire

I’m Alessandra Zorzi, a marketing and communications professional with 5+ years of experience in the creator economy, brand storytelling, campaign development, and events/experience design. I joined TikTok in 2020 as Creator and Public Figure Manager for the Italian market, helping to build creator relationships and strategy from the ground up as one of the first EU employees.

In 2022 I moved to the Milan office and spent time between Milan and Dubai, shaping an entrepreneurial mindset. After five years at TikTok, I founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design. I thrive in fast-paced, creative environments and enjoy taking on dynamic challenges that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Creator and Public Figure Manager and Partnerships Manager (Italian Market) at TikTok

April 1, 2020 - September 1, 2021

Managed creator relationships (sourcing, onboarding, and growth) for the Italian market; defined and executed creator strategy aligned with platform goals; coordinated creator-led campaigns and content activations; provided creators with guidance on content trends, formats, and best practices; acted as main point of contact between creators and partners; collaborated with regional and global teams across multiple markets; supported brand–creator partnerships and sponsored content projects; organized and supported creator events and on-the-ground activations globally; monitored market trends and creator performance.

Creator and Public Figure Manager for the Italian Market at TikTok

October 1, 2021 - March 31, 2025

Relocated to Milan to strengthen on-the-ground partnerships, spending periods between Milan and Dubai and further shaping an entrepreneurial mindset; continued to manage creator relationships and growth; defined creator strategy in line with platform goals; coordinated multi-market creator campaigns and events; provided strategic guidance on content trends and formats; served as liaison between creators and partners; supported brand partnerships and sponsorships; led on-the-ground activations and events; monitored trends and performance.

Campaign Executive – Intern at The Goat Agency

January 1, 2020 - February 1, 2020

Campaign management, influencer research & outreach; influencer scheduling; analytics reports; post-campaign reporting and campaign delivery.

Account Admin Assistant at Claret Showroom Ltd

February 1, 2018 - June 1, 2018

Direct contact with current and potential clients; administrative tasks and query handling; research of potential new clients and collaborations.

Social Media Assistant at Frame Perfect Management Limited

November 1, 2016 - January 1, 2017

Social Media monitoring and content creation; testing of platforms for the company’s purposes; re-organization of website content and layout.

Account and PR Assistant – Intern at Camron PR

May 1, 2016 - June 1, 2016

Research and analysis of potential new clients; press clipping and content distribution to clients and publications; creation of the company’s portfolios for pitching; drafting of reports and KPI presentations; event planning, scheduling and meeting planning.

PR and Social Media Assistant – Intern at Premier PR

February 1, 2016 - Present

Social media content creation and monitoring; London Fashion Week 2016 event organization and show coordination.

Admin Assistant and Copywriter – Intern at Health Circle Advertising

June 1, 2015 - Present

Drafting documents for internal and external use.

Creator & Public Figure Manager, Italian market at TikTok

January 1, 2020 - April 30, 2025

Joined TikTok in London (2020) as one of the first EU employees for the Italian market, building creator relationships and strategy from the ground up and contributing to the company's growth. Relocated to Milan in 2022 to strengthen on-the-ground partnerships and spent time between Milan and Dubai, shaping an entrepreneurial mindset and cross-market collaboration.

Founder at Lagomé

May 1, 2025 - Present

Founded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design.

Creator and Public Figure Manager, Italian Market at TikTok

January 1, 2020 - May 1, 2025

One of the first EU employees, built creator relationships and strategy for the Italian market from the ground up; relocated to the Milan office in 2022 to strengthen on-the-ground partnerships, and spent subsequent years between Milan and Dubai. Contributed to TikTok’s growth and development in Europe.