Available to hire
I am a brand and communications professional with 6+ years of experience in creator economy, brand storytelling, creator partnerships, campaign development, and experience design. I joined TikTok in 2020 as one of the first EU employees, leading creator and public figure partnerships and helping build the strategy from the ground up.
Working across London, Milan, and Dubai strengthened my ability to develop impactful campaigns and strategic collaborations. In 2025, I founded Lagomé, a boutique consultancy specialising in creator strategy, content, campaigns, and experience design for global brands, and I’m now eager to bring a hands-on, strategic approach to an ambitious organisation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Advanced
Spanish; Castilian
Intermediate
French
Beginner
Work Experience
Founder at Lagomé
May 1, 2025 - PresentFounded Lagomé in May 2025 to deliver expertise in creator strategy, content and campaign creation, PR, events, and itinerary design.
Creator and Public Figure Manager and Partnerships Manager at TikTok
October 1, 2021 - March 31, 2025Managed creator relationships (sourcing, onboarding, and growth), developed creator strategy aligned with platform goals, coordinated creator-led campaigns and content activations, advised creators on trends/format best practices, and acted as main liaison between creators and partners. Collaborated across regional/global teams in multiple markets, supported brand-creator partnerships and sponsored content, organised creator events and on-the-ground activations globally, and monitored market trends and creator performance.
Creator and Public Figure Manager for the Italian Market at TikTok
October 1, 2021 - March 31, 2025Relocated to Milan to strengthen on-the-ground partnerships, spending periods between Milan and Dubai and further shaping an entrepreneurial mindset; continued to manage creator relationships and growth; defined creator strategy in line with platform goals; coordinated multi-market creator campaigns and events; provided strategic guidance on content trends and formats; served as liaison between creators and partners; supported brand partnerships and sponsorships; led on-the-ground activations and events; monitored trends and performance.
Creator and Public Figure Manager and Partnerships Manager at TikTok
April 1, 2020 - September 30, 2021Managed creator relationships including sourcing, onboarding, and supporting growth; defined and executed creator strategies aligned with platform goals; coordinated creator-led campaigns and content activations; advised creators on trends, formats, and best practices; served as main point of contact between creators and partners; collaborated with regional and global teams across multiple markets; supported brand-creator partnerships and sponsored content projects; organised and supported creator events and on-the-ground activations; monitored market trends and creator performance.
Creator and Public Figure Manager and Partnerships Manager at TikTok, Milan, IT / London, UK
April 1, 2020 - March 31, 2025Managed creator relationships end-to-end (sourcing, onboarding, and supporting growth). Defined and executed creator strategy aligned with platform goals, coordinating creator-led campaigns and content activations. Provided creators with guidance on trends, formats, and best practices while serving as the main point of contact between creators and partners. Collaborated with regional and global teams across multiple markets, supported brand-creator partnerships and sponsored content projects, and organised creator events and on-the-ground activations globally. Monitored market trends and creator performance to inform ongoing strategy.
Creator and Public Figure Manager and Partnerships Manager (Italian Market) at TikTok
April 1, 2020 - September 1, 2021Managed creator relationships (sourcing, onboarding, and growth) for the Italian market; defined and executed creator strategy aligned with platform goals; coordinated creator-led campaigns and content activations; provided creators with guidance on content trends, formats, and best practices; acted as main point of contact between creators and partners; collaborated with regional and global teams across multiple markets; supported brand–creator partnerships and sponsored content projects; organized and supported creator events and on-the-ground activations globally; monitored market trends and creator performance.
Campaign Execution - Intern at The Goat Agency
January 1, 2020 - February 29, 2020Supported campaign management including influencer research and outreach; assisted with scheduling influencers and analysis/reporting; contributed to post-campaign reporting and overall campaign delivery.
Campaign Executive - Intern at The Goat Agency, London, UK
January 1, 2020 - February 29, 2020Supported campaign execution including influencer research and outreach, influencer scheduling, and analytics/reporting. Contributed to post-campaign reporting and ensured campaign delivery.
Creator and Public Figure Manager, Italian Market at TikTok
January 1, 2020 - May 1, 2025One of the first EU employees, built creator relationships and strategy for the Italian market from the ground up; relocated to the Milan office in 2022 to strengthen on-the-ground partnerships, and spent subsequent years between Milan and Dubai. Contributed to TikTok’s growth and development in Europe.
Creator & Public Figure Manager, Italian market at TikTok
January 1, 2020 - April 30, 2025Joined TikTok in London (2020) as one of the first EU employees for the Italian market, building creator relationships and strategy from the ground up and contributing to the company's growth. Relocated to Milan in 2022 to strengthen on-the-ground partnerships and spent time between Milan and Dubai, shaping an entrepreneurial mindset and cross-market collaboration.
Campaign Executive – Intern at The Goat Agency
January 1, 2020 - February 1, 2020Campaign management, influencer research & outreach; influencer scheduling; analytics reports; post-campaign reporting and campaign delivery.
Account Administration Assistant at Claret Showroom Ltd
February 1, 2018 - June 30, 2018Provided direct support to current and potential clients; handled administrative tasks and responses to client queries across an international range; researched potential new clients and collaborations.
Account Admin Assistant at Claret Showroom Ltd, London, UK
February 1, 2018 - June 30, 2018Supported account administration and provided direct support to current and potential clients. Handled administrative tasks and customer inquiries across an international range, and conducted research for potential new clients and collaborations.
Account Admin Assistant at Claret Showroom Ltd
February 1, 2018 - June 1, 2018Direct contact with current and potential clients; administrative tasks and query handling; research of potential new clients and collaborations.
Social Media Account at Frame Perfect Management Limited
November 1, 2016 - January 31, 2017Monitored and supported social media; created content for the company’s purpose; created and tested platform materials for the company’s goals; reorganised website content and layout.
Social Media account at Frame Perfect Management Limited, London, UK
November 1, 2016 - January 31, 2017Performed social media monitoring and supported content creation. Tested and adapted platform workflows aligned to the company’s purpose and reorganised website content and layout.
Social Media Assistant at Frame Perfect Management Limited
November 1, 2016 - January 1, 2017Social Media monitoring and content creation; testing of platforms for the company’s purposes; re-organization of website content and layout.
Account and PR Assistant - Intern at Camron PR
May 1, 2016 - June 30, 2016Researched and analysed new potential clients; handled press clipping and sent content to clients and publications; created company portfolio materials for pitching; drafted reports and presentations aligned to client KPIs; supported event planning, scheduling, and meeting planning.
Account and PR assistant – Intern at Camron PR, London, UK
May 1, 2016 - June 30, 2016Researched and analysed potential new clients. Conducted press clipping activities and distributed content to clients and publications. Created company portfolio materials for pitching, and drafted reports and presentations related to KPIs. Supported event planning, scheduling, and meeting coordination.
Account and PR Assistant – Intern at Camron PR
May 1, 2016 - June 1, 2016Research and analysis of potential new clients; press clipping and content distribution to clients and publications; creation of the company’s portfolios for pitching; drafting of reports and KPI presentations; event planning, scheduling and meeting planning.
PR and Social Media Assistant - Intern at Premier PR
February 1, 2016 - February 29, 2016Created and monitored social media content; supported London Fashion Week 2016 as event organiser/show coordinator.
PR and Social Media assistant – Intern at Premier PR, On/Off, London, UK
February 1, 2016 - February 29, 2016Created and supported social media content and monitoring. Supported event organisation including London Fashion Week 2016 as an event organiser and show coordinator.
PR and Social Media Assistant – Intern at Premier PR
February 1, 2016 - PresentSocial media content creation and monitoring; London Fashion Week 2016 event organization and show coordination.
Admin Assistant and Copywriter - Intern at Health Circle Advertising
June 1, 2015 - June 30, 2015Drafted documents for internal and external use; supported administrative work and copywriting tasks.
Admin Assistant and Copywriter – Intern at Health Circle Advertising, London, UK
June 1, 2015 - June 30, 2015Drafted documents for internal and external use and supported administrative tasks and copywriting activities.
Admin Assistant and Copywriter – Intern at Health Circle Advertising
June 1, 2015 - PresentDrafting documents for internal and external use.
Education
Master of Marketing Communications at Westminster Business School, London
January 1, 2018 - January 1, 2019Bachelor Hons Public Relations at London College of Communication (UAL), London
January 1, 2014 - January 1, 2017Master’s degree in Marketing & Communications at Westminster Business School
January 11, 2030 - March 3, 2026BA in PR and Marketing at University of the Arts London
January 11, 2030 - March 3, 2026Master’s degree in Marketing and Communications at Westminster Business School
January 11, 2030 - March 3, 2026BA in PR and Marketing at University of the Arts London
January 11, 2030 - March 3, 2026Master of Marketing Communications at Westminster Business School, London
January 1, 2018 - December 31, 2019Bachelor Hons Public Relations at London College of Communication - UAL, London
January 1, 2014 - December 31, 2017Master of Marketing Communications at Westminster Business School
January 1, 2018 - January 1, 2019Bachelor Honours Public Relations at London College of Communication - UAL
January 1, 2014 - January 1, 2017Qualifications
Cambridge English Proficiency Diploma
January 1, 2017 - January 1, 2018Specialisation Diploma in The Music Business
January 1, 2018 - March 1, 2018Cambridge English Proficiency Diploma
January 1, 2017 - July 28, 2026Specialisation Diploma in The music Business
January 1, 2018 - March 31, 2018Cambridge English Proficiency (CPE) Diploma
January 1, 2017 - July 28, 2026Specialisation Diploma in The Music Business (City University of London)
January 1, 2018 - March 1, 2018Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator in Dubai today.