I am a Creative Director and founder with a passion for transforming creative visions into measurable commercial impact. I specialize in end-to-end cinematic video production, AI-assisted workflows, and scalable media systems that drive engagement and growth. I love collaborating across teams to craft stories that resonate with audiences and deliver tangible results.\n\nI am committed to building structured visual identities and performance-driven campaigns for brands, studios, and agencies worldwide. My approach blends creative storytelling with data-driven optimization, ensuring every asset contributes to the bigger business objective and long-term brand value.

Abdul Mashhadi

I am a Creative Director and founder with a passion for transforming creative visions into measurable commercial impact. I specialize in end-to-end cinematic video production, AI-assisted workflows, and scalable media systems that drive engagement and growth. I love collaborating across teams to craft stories that resonate with audiences and deliver tangible results.\n\nI am committed to building structured visual identities and performance-driven campaigns for brands, studios, and agencies worldwide. My approach blends creative storytelling with data-driven optimization, ensuring every asset contributes to the bigger business objective and long-term brand value.

Available to hire

I am a Creative Director and founder with a passion for transforming creative visions into measurable commercial impact. I specialize in end-to-end cinematic video production, AI-assisted workflows, and scalable media systems that drive engagement and growth. I love collaborating across teams to craft stories that resonate with audiences and deliver tangible results.\n\nI am committed to building structured visual identities and performance-driven campaigns for brands, studios, and agencies worldwide. My approach blends creative storytelling with data-driven optimization, ensuring every asset contributes to the bigger business objective and long-term brand value.

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Language

English
Fluent
Malay
Advanced
Urdu
Advanced

Work Experience

Creative Director & Founder at Creatives Custom 180
January 1, 2023 - January 1, 2026
Led end-to-end cinematic campaigns and AI-assisted creative production; built scalable visual identities and brand strategies; directed cross-platform content across UK, US, and global markets; implemented SEO-driven visibility and performance metrics; oversaw post-production, editing, color grading, and optimization; delivered video assets to boost engagement and growth.
Digital Media & Growth Strategist at Creatives Custom 180
January 1, 2021 - January 1, 2026
Developed data-driven growth strategies; designed AI-assisted content automation pipelines; directed end-to-end campaigns; led client branding; expanded reach and engagement across global markets; implemented measurable growth objectives and performance tracking.
Lead, Commercial Video Production at Creatives Custom 180
January 1, 2020 - January 1, 2023
Directed end-to-end cinematic video campaigns for commercial clients; established production workflows; drove improvements in conversion, brand positioning and audience engagement; collaborated across international teams.
Creative Director & Founder at Creatives Custom 180
January 1, 2021 - January 1, 2026
Led end-to-end cinematic video campaigns focused on conversion and brand positioning; built AI-assisted content automation pipelines; managed post-production including editing, color grading, and delivery of assets for engagement across UK, USA, and global markets; implemented scalable cross-platform content strategies and performance-driven creative assets.

Education

Bachelor of Creative Arts in Media Production at University of Wollongong
January 11, 2030 - March 3, 2026
Bachelor of Creative Arts in Media Production at University of Wollongong, Australia
January 11, 2030 - March 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet