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Hi, I’m Nivedita Sengupta, a Toronto-based Social Media Strategist and Personal Brand Growth Consultant with 8+ years helping creators and brands grow audiences through audience-centric content, audits, and storytelling frameworks. I craft platform-specific content strategies, optimize engagement, and coach leaders to execute independently. I thrive on translating insights from Instagram and TikTok into actionable growth and building consistent content pillars. I’m passionate about staying ahead of trends, collaborating with stakeholders, and using AI tools to boost efficiency. I enjoy turning complex data into clear, actionable plans and helping teams implement growth strategies across educational, thought leadership, and personal storytelling formats.…Hi, I’m Nivedita Sengupta, a Toronto-based Social Media Strategist and Personal Brand Growth Consultant with 8+ years helping creators and brands grow audiences through audience-centric content, audits, and storytelling frameworks. I craft platform-specific content strategies, optimize engagement, and coach leaders to execute independently. I thrive on translating insights from Instagram and TikTok into actionable growth and building consistent content pillars. I’m passionate about staying ahead of trends, collaborating with stakeholders, and using AI tools to boost efficiency. I enjoy turning complex data into clear, actionable plans and helping teams implement growth strategies across educational, thought leadership, and personal storytelling formats.

Nivedita Sengupta

Social Media Manager, Brand Strategist, Content Strategist, +2

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Hi, I’m Nivedita Sengupta, a Toronto-based Social Media Strategist and Personal Brand Growth Consultant with 8+ years helping creators and brands grow audiences through audience-centric content, audits, and storytelling frameworks. I craft platform-specific content strategies, optimize engagement, and coach leaders to execute independently. I thrive on translating insights from Instagram and TikTok into actionable growth and building consistent content pillars. I’m passionate about staying ahead of trends, collaborating with stakeholders, and using AI tools to boost efficiency. I enjoy turning complex data into clear, actionable plans and helping teams implement growth strategies across educational, thought leadership, and personal storytelling formats.…Hi, I’m Nivedita Sengupta, a Toronto-based Social Media Strategist and Personal Brand Growth Consultant with 8+ years helping creators and brands grow audiences through audience-centric content, audits, and storytelling frameworks. I craft platform-specific content strategies, optimize engagement, and coach leaders to execute independently. I thrive on translating insights from Instagram and TikTok into actionable growth and building consistent content pillars. I’m passionate about staying ahead of trends, collaborating with stakeholders, and using AI tools to boost efficiency. I enjoy turning complex data into clear, actionable plans and helping teams implement growth strategies across educational, thought leadership, and personal storytelling formats.

Available to hire

Hi, I’m Nivedita Sengupta, a Toronto-based Social Media Strategist and Personal Brand Growth Consultant with 8+ years helping creators and brands grow audiences through audience-centric content, audits, and storytelling frameworks. I craft platform-specific content strategies, optimize engagement, and coach leaders to execute independently. I thrive on translating insights from Instagram and TikTok into actionable growth and building consistent content pillars.

I’m passionate about staying ahead of trends, collaborating with stakeholders, and using AI tools to boost efficiency. I enjoy turning complex data into clear, actionable plans and helping teams implement growth strategies across educational, thought leadership, and personal storytelling formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head, Brand Outreach & Communications at MindShield Institute

January 1, 2024 - Present

Lead social media audits, craft platform-specific content strategies, refine content pillars, optimize posting formats, conduct leadership strategy sessions, and monitor trends to adapt strategy proactively.

Senior Creative Associate – Corporate Communications at Grant Thornton

November 1, 2017 - February 28, 2023

Developed digital campaigns to increase engagement across internal and external channels; analyzed performance metrics to improve content adoption; led editorial planning and storytelling for brand-building initiatives; collaborated with stakeholders to align messaging with strategic goals; utilized AI-driven tools to enhance efficiency.

Communications Consultant at Narayana Health & Max Healthcare

February 1, 2015 - November 30, 2017

Created audience-focused content aligned with brand positioning and institutional goals; provided strategic input on digital content structure and messaging clarity; ensured consistency of tone, visual alignment, and storytelling cohesion across platforms.