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Hi, I’m Bernotsingh Kanagaraj, a data-driven digital marketing professional with 5.5 years of experience at Infosys BPM, focusing on global digital strategy and high-performance execution for Avent brands (Philips). I specialize in programmatic advertising (DV360, CM360), paid media (Google & Meta Ads), and technical SEO, with a proven track record of optimizing ROAS across NAM, WEM, and CEE regions. I’m a power-user of GA4, Google Ad Manager, and Sprinklr, and I thrive on scalable growth and managing high-budget, multi-market campaigns within a global delivery model. As a strategic thinker, I focus on delivering measurable impact and continuous improvement. I’m adept at localizing creative assets using Photoshop and Premiere Pro, leveraging data-driven reporting with Amazon Attribution, QuickSight, and GA4 to inform budget decisions and campaign optimizations. I’m excited to continue driving results for consumer brands and technology services through integrated paid media, SEO, and analytics-led leadership.…Hi, I’m Bernotsingh Kanagaraj, a data-driven digital marketing professional with 5.5 years of experience at Infosys BPM, focusing on global digital strategy and high-performance execution for Avent brands (Philips). I specialize in programmatic advertising (DV360, CM360), paid media (Google & Meta Ads), and technical SEO, with a proven track record of optimizing ROAS across NAM, WEM, and CEE regions. I’m a power-user of GA4, Google Ad Manager, and Sprinklr, and I thrive on scalable growth and managing high-budget, multi-market campaigns within a global delivery model. As a strategic thinker, I focus on delivering measurable impact and continuous improvement. I’m adept at localizing creative assets using Photoshop and Premiere Pro, leveraging data-driven reporting with Amazon Attribution, QuickSight, and GA4 to inform budget decisions and campaign optimizations. I’m excited to continue driving results for consumer brands and technology services through integrated paid media, SEO, and analytics-led leadership.

Bernotsingh Kanagaraj

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Bernotsingh Kanagaraj, a data-driven digital marketing professional with 5.5 years of experience at Infosys BPM, focusing on global digital strategy and high-performance execution for Avent brands (Philips). I specialize in programmatic advertising (DV360, CM360), paid media (Google & Meta Ads), and technical SEO, with a proven track record of optimizing ROAS across NAM, WEM, and CEE regions. I’m a power-user of GA4, Google Ad Manager, and Sprinklr, and I thrive on scalable growth and managing high-budget, multi-market campaigns within a global delivery model. As a strategic thinker, I focus on delivering measurable impact and continuous improvement. I’m adept at localizing creative assets using Photoshop and Premiere Pro, leveraging data-driven reporting with Amazon Attribution, QuickSight, and GA4 to inform budget decisions and campaign optimizations. I’m excited to continue driving results for consumer brands and technology services through integrated paid media, SEO, and analytics-led leadership.…Hi, I’m Bernotsingh Kanagaraj, a data-driven digital marketing professional with 5.5 years of experience at Infosys BPM, focusing on global digital strategy and high-performance execution for Avent brands (Philips). I specialize in programmatic advertising (DV360, CM360), paid media (Google & Meta Ads), and technical SEO, with a proven track record of optimizing ROAS across NAM, WEM, and CEE regions. I’m a power-user of GA4, Google Ad Manager, and Sprinklr, and I thrive on scalable growth and managing high-budget, multi-market campaigns within a global delivery model. As a strategic thinker, I focus on delivering measurable impact and continuous improvement. I’m adept at localizing creative assets using Photoshop and Premiere Pro, leveraging data-driven reporting with Amazon Attribution, QuickSight, and GA4 to inform budget decisions and campaign optimizations. I’m excited to continue driving results for consumer brands and technology services through integrated paid media, SEO, and analytics-led leadership.

Available to hire

Hi, I’m Bernotsingh Kanagaraj, a data-driven digital marketing professional with 5.5 years of experience at Infosys BPM, focusing on global digital strategy and high-performance execution for Avent brands (Philips). I specialize in programmatic advertising (DV360, CM360), paid media (Google & Meta Ads), and technical SEO, with a proven track record of optimizing ROAS across NAM, WEM, and CEE regions. I’m a power-user of GA4, Google Ad Manager, and Sprinklr, and I thrive on scalable growth and managing high-budget, multi-market campaigns within a global delivery model.

As a strategic thinker, I focus on delivering measurable impact and continuous improvement. I’m adept at localizing creative assets using Photoshop and Premiere Pro, leveraging data-driven reporting with Amazon Attribution, QuickSight, and GA4 to inform budget decisions and campaign optimizations. I’m excited to continue driving results for consumer brands and technology services through integrated paid media, SEO, and analytics-led leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Tamil

Fluent

Work Experience

Process Specialist (Campaign Manager) at Infosys BPM

December 17, 2021 - Present

Paid social media campaign management – Global Campaign Execution: Orchestrated end-to-end paid social media strategies for Philips Avent across Facebook and Instagram using Sprinklr, managing cross-regional deployments in NAM, WEM, and CEE. Led programmatic and in-app advertising for the Philips Daryl app via Google Ad Manager, ensuring consistent brand messaging and high engagement across global markets. Leveraged Amazon Attribution and QuickSight to track full-funnel ROI and guide regional ad spend. Achieved a 99% budget delivery by early troubleshooting and scalable campaign scaling. Localized and optimized high-performing banners and videos using Photoshop and Premiere Pro to suit regional audiences.

Digital Marketing Executive at Neti SMSoft Pvt Ltd

March 8, 2021 - September 15, 2021

Executed high-conversion Meta and Google Ads campaigns; implemented A/B testing to reduce CPL. Led end-to-end SEO for WordPress using Schema Markup, GTM, and Search Console to resolve crawl errors and improve site health. Drove organic traffic via on-page/off-page optimization and site audits. Used GA4 to monitor engagement and deliver data-backed reports to optimize quarterly marketing spend. Conducted deep-dive competitor keyword and backlink analysis to outrank rivals for high-intent keywords. Created engaging ad creatives with Photoshop and Canva, ensuring cross-platform brand alignment.

SEO Executive at UniqWebTech

July 22, 2019 - December 31, 2020

Directed end-to-end SEO for five concurrent projects, driving organic growth through Technical, On-Page, and Off-Page optimization. Utilized Screaming Frog and Ahrefs to optimize site architecture, resolve crawl errors, and implement Schema Markup for enhanced Rich Snippet visibility. Led Off-Page campaigns to acquire high-quality backlinks, significantly increasing Domain Authority. Analyzed competitor sites to optimize Integrated Paid Media (SEM) and social; designed high-performing ad creatives using Photoshop and Canva.

Senior Customer Service Associate at FirstSource Solution Ltd

December 28, 2015 - March 20, 2017

Worked on the healthcare process. Analyzing the prescribed forms & claim forms of US citizens and taking a decision either to reimburse or deny.