Bernotsingh Kanagaraj

Paid social media campaign management – Global Campaign Execution: Orchestrated end-to-end paid social media strategies for Philips Avent across Facebook and Instagram using Sprinklr, managing cross-regional deployments in NAM, WEM, and CEE. Led programmatic and in-app advertising for the Philips Daryl app via Google Ad Manager, ensuring consistent brand messaging and high engagement across global markets. Leveraged Amazon Attribution and QuickSight to track full-funnel ROI and guide regional ad spend. Achieved a 99% budget delivery by early troubleshooting and scalable campaign scaling. Localized and optimized high-performing banners and videos using Photoshop and Premiere Pro to suit regional audiences.

Executed high-conversion Meta and Google Ads campaigns; implemented A/B testing to reduce CPL. Led end-to-end SEO for WordPress using Schema Markup, GTM, and Search Console to resolve crawl errors and improve site health. Drove organic traffic via on-page/off-page optimization and site audits. Used GA4 to monitor engagement and deliver data-backed reports to optimize quarterly marketing spend. Conducted deep-dive competitor keyword and backlink analysis to outrank rivals for high-intent keywords. Created engaging ad creatives with Photoshop and Canva, ensuring cross-platform brand alignment.

Directed end-to-end SEO for five concurrent projects, driving organic growth through Technical, On-Page, and Off-Page optimization. Utilized Screaming Frog and Ahrefs to optimize site architecture, resolve crawl errors, and implement Schema Markup for enhanced Rich Snippet visibility. Led Off-Page campaigns to acquire high-quality backlinks, significantly increasing Domain Authority. Analyzed competitor sites to optimize Integrated Paid Media (SEM) and social; designed high-performing ad creatives using Photoshop and Canva.