Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Chenjun Zhang. I’m a brand and marketing professional with six years of experience across luxury, tech, and consumer-facing environments. I excel at campaign coordination, content deployment, and turning consumer insights into actionable strategies that boost brand visibility and engagement. I enjoy shaping narratives that connect product storytelling with high-end customer experiences. I’m currently pursuing a Master in Fashion Design and Luxury Management at Grenoble Ecole de Management, where I deepen my understanding of strategic management, integrated communications, digital marketing, branding, and CRM. I bring a strong sense of luxury aesthetics, a collaborative mindset, and a passion for creating meaningful connections between brands and audiences.…Hi, I’m Chenjun Zhang. I’m a brand and marketing professional with six years of experience across luxury, tech, and consumer-facing environments. I excel at campaign coordination, content deployment, and turning consumer insights into actionable strategies that boost brand visibility and engagement. I enjoy shaping narratives that connect product storytelling with high-end customer experiences. I’m currently pursuing a Master in Fashion Design and Luxury Management at Grenoble Ecole de Management, where I deepen my understanding of strategic management, integrated communications, digital marketing, branding, and CRM. I bring a strong sense of luxury aesthetics, a collaborative mindset, and a passion for creating meaningful connections between brands and audiences.

Chenjun Zhang

Marketing Strategist, Influencer Marketing Manager, Social Media Manager, +5





Hi, I’m Chenjun Zhang. I’m a brand and marketing professional with six years of experience across luxury, tech, and consumer-facing environments. I excel at campaign coordination, content deployment, and turning consumer insights into actionable strategies that boost brand visibility and engagement. I enjoy shaping narratives that connect product storytelling with high-end customer experiences. I’m currently pursuing a Master in Fashion Design and Luxury Management at Grenoble Ecole de Management, where I deepen my understanding of strategic management, integrated communications, digital marketing, branding, and CRM. I bring a strong sense of luxury aesthetics, a collaborative mindset, and a passion for creating meaningful connections between brands and audiences.…Hi, I’m Chenjun Zhang. I’m a brand and marketing professional with six years of experience across luxury, tech, and consumer-facing environments. I excel at campaign coordination, content deployment, and turning consumer insights into actionable strategies that boost brand visibility and engagement. I enjoy shaping narratives that connect product storytelling with high-end customer experiences. I’m currently pursuing a Master in Fashion Design and Luxury Management at Grenoble Ecole de Management, where I deepen my understanding of strategic management, integrated communications, digital marketing, branding, and CRM. I bring a strong sense of luxury aesthetics, a collaborative mindset, and a passion for creating meaningful connections between brands and audiences.

Available to hire

Hi, I’m Chenjun Zhang. I’m a brand and marketing professional with six years of experience across luxury, tech, and consumer-facing environments. I excel at campaign coordination, content deployment, and turning consumer insights into actionable strategies that boost brand visibility and engagement. I enjoy shaping narratives that connect product storytelling with high-end customer experiences.

I’m currently pursuing a Master in Fashion Design and Luxury Management at Grenoble Ecole de Management, where I deepen my understanding of strategic management, integrated communications, digital marketing, branding, and CRM. I bring a strong sense of luxury aesthetics, a collaborative mindset, and a passion for creating meaningful connections between brands and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Chinese

Fluent

English

Fluent

French

Beginner

Work Experience

Marketing & Business Strategy Manager at China Unicom

September 1, 2017 - March 1, 2023

Designed and implemented performance dashboards tracking conversion and funnel metrics, enabling data-driven optimization and improving campaign efficiency by approximately 18%. Identified performance gaps through A/B testing and competitive analysis, refining messaging and pricing strategies to increase acquisition effectiveness. Supported large-scale promotional activations with a strong focus on ROI tracking and measurable growth outcomes.

Marketing & Communication Assistant at DXOMARK

October 1, 2015 - Present

Analyzed cross-market media and engagement performance (Europe & APAC), consolidating KPIs into dashboards that improved reporting clarity and reduced follow-up time by approximately 20%. Translated audience and coverage data into content optimization recommendations, contributing to stronger positioning and higher engagement consistency across campaigns. Localized press materials for Chinese-speaking media, increasing relevance and expanding brand reach in APAC markets. Coordinated press and influencer touchpoints under tight timelines, ensuring 100% on-time asset delivery for major launches.

Student Consultant-Consumer Insights & Marketing Communication at Ralph Lauren

October 1, 2023 - March 1, 2024

Conducted consumer and communication analysis for the French luxury segment, identifying growth opportunities and engagement gaps. Delivered data-backed recommendations on personalization and loyalty testing, awarded “Best Team Proposal” for strategic clarity and business impact.

KOL Development at 55 Haitao Group

April 1, 2024 - September 1, 2024

Identified underperforming engagement patterns through competitor benchmarking and audience analysis, refining creator selection strategy and improving campaign engagement rates by approximately 15%. Developed influencer briefs aligned with brand positioning and audience insights, ensuring consistent storytelling and higher content resonance. Delivered performance evaluations (reach, engagement, CTR), translating data into strategic recommendations that improved future activation efficiency.

Student Consultant- Consumer Insights & Marketing Communications at Ralph Lauren

October 1, 2023 - March 1, 2024

Conducted consumer and communication analysis for the French luxury segment, identifying growth opportunities and engagement gaps. Delivered data-backed recommendations on personalization and loyalty testing, awarded 'Best Team Proposal' for strategic clarity and business impact.

Brand Communication & Marketing Specialist at DXOMARK

October 1, 2015 - Present

Monitored and analyzed premium tech brand portfolios and category trends, supporting clearer positioning and communication angles across global campaigns. Consolidated consumer preference insights and competitive intelligence into structured dashboards, enabling data-driven content and portfolio decisions. Supported the preparation and coordination of campaign assets across global channels, ensuring consistency of messaging and visual identity. Collaborated with cross-functional teams to deliver campaign-related content on time, improving execution efficiency across markets.

Marketing & Business Strategy Manager at China Unicom

January 1, 2018 - March 1, 2023

Supported portfolio strategy reviews through product, pricing and performance analysis, helping reprioritize offers and sharpen campaign focus. Designed and tracked marketing performance dashboards (conversion, engagement, funnel metrics), enabling data-driven campaign optimization. Coordinated cross-functional teams to align portfolio strategy, campaign execution and reporting, improving execution consistency across product lines. Conducted competitor benchmarking and A/B testing, contributing to improved campaign effectiveness and customer response.