Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Heather Ware—a versatile professional blending marketing, operations, brand systems, and multi-category product development to build premium, conversion-focused brand environments. I excel at cross-functional leadership, clean execution, and turning complex brand dreams into cohesive strategies and products. I love crafting editorial storytelling, designer-ready systems, and experiences that resonate with high-net-worth clients and discerning customers.…Hi, I’m Heather Ware—a versatile professional blending marketing, operations, brand systems, and multi-category product development to build premium, conversion-focused brand environments. I excel at cross-functional leadership, clean execution, and turning complex brand dreams into cohesive strategies and products. I love crafting editorial storytelling, designer-ready systems, and experiences that resonate with high-net-worth clients and discerning customers.

Heather Ware

Designer, Brand Designer, Web Designer, +2





Hi, I’m Heather Ware—a versatile professional blending marketing, operations, brand systems, and multi-category product development to build premium, conversion-focused brand environments. I excel at cross-functional leadership, clean execution, and turning complex brand dreams into cohesive strategies and products. I love crafting editorial storytelling, designer-ready systems, and experiences that resonate with high-net-worth clients and discerning customers.…Hi, I’m Heather Ware—a versatile professional blending marketing, operations, brand systems, and multi-category product development to build premium, conversion-focused brand environments. I excel at cross-functional leadership, clean execution, and turning complex brand dreams into cohesive strategies and products. I love crafting editorial storytelling, designer-ready systems, and experiences that resonate with high-net-worth clients and discerning customers.

Available to hire

Hi, I’m Heather Ware—a versatile professional blending marketing, operations, brand systems, and multi-category product development to build premium, conversion-focused brand environments.

I excel at cross-functional leadership, clean execution, and turning complex brand dreams into cohesive strategies and products. I love crafting editorial storytelling, designer-ready systems, and experiences that resonate with high-net-worth clients and discerning customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder at It's Really Real!

November 1, 2025 - Present

Develop clean-label nutrition products with sensory-inclusive textures and real-ingredient formulations. Oversee product development, supplier sourcing, packaging, and community engagement. Lead pre-launch strategy, brand storytelling, and early audience activation.

Founder at Crafted By Design®

January 1, 2024 - Present

Build premium brand systems, homepage sequencing, and editorial storytelling for founders and small businesses. Lead technical builds, supplier vetting, and multi-category product architecture. Create clean, conversion-focused design systems that elevate brand identity.

B2B / Trade & Design Specialist at Williams Sonoma

September 1, 2022 - December 31, 2023

Supported trade clients with design fulfillment, product sourcing, and tailored project solutions. Coordinated with vendors, warehouses, and distribution teams to ensure accurate, on-time delivery. Maintained high-touch communication to streamline orders and resolve issues quickly.

Designer + Design Logistics at Restoration Hardware (RH)

January 1, 2021 - September 30, 2022

Led luxury residential design projects, client experience, and high-touch service delivery. Managed material sourcing, design presentations, and end-to-end project flow across teams. Coordinated logistics and order management to ensure seamless execution for high-end clients.

Lead Designer at Private Luxury Residential Development - Self Employed

January 1, 2014 - December 31, 2018

Directed architectural concepting, interior design, and finish specifications for multi-million-dollar custom builds. Collaborated with private developers and construction teams to maintain design integrity and accelerate project timelines. Delivered elevated, modern environments aligned with high-net-worth buyer expectations.

Medical Administrative Support at Swedish Hospital

January 1, 2009 - December 31, 2014

Supported ER and surgical teams with scheduling, hospital intercom and stat hospital codes, assemble stat teams and Doctors for codes, and high-pressure patient coordination. Administrative operations. EPIC systems.

Marketing, Web, and Brand Support at Self -Employed

January 1, 2006 - Present

Build and optimize websites, mobile experiences, and digital presence for small businesses and founders. Provide branding, PR support, and audience-aligned messaging to elevate visibility and credibility. Support operations with client communication, scheduling, and project coordination across multiple industries.

Marketing & Brand Partnerships at NASCAR Teams (Ware Family Legacy)

January 1, 2001 - December 31, 2002

Participated in a pivotal era of NASCAR’s modernization and brand expansion. Supported sponsorship coordination, event activation, and fan engagement.