I am a creative and detail-orientated Senior Designer with 15+ years of experience, starting in consumer and pharmaceutical advertising before transitioning to freelance where I’ve contracted in agencies, as an in-house designer and have also picked up my own clients along the way. I am a collaborative team player who thrives on bringing ideas to life with precision, purpose, and a people-first mindset.

Helena Braddock

I am a creative and detail-orientated Senior Designer with 15+ years of experience, starting in consumer and pharmaceutical advertising before transitioning to freelance where I’ve contracted in agencies, as an in-house designer and have also picked up my own clients along the way. I am a collaborative team player who thrives on bringing ideas to life with precision, purpose, and a people-first mindset.

Available to hire

I am a creative and detail-orientated Senior Designer with 15+ years of experience, starting in consumer and pharmaceutical advertising before transitioning to freelance where I’ve contracted in agencies, as an in-house designer and have also picked up my own clients along the way.

I am a collaborative team player who thrives on bringing ideas to life with precision, purpose, and a people-first mindset.

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Work Experience

Senior Freelance Designer at Self-employed / Freelance (clients) & Frank Lane Marketing Agency
January 1, 2023 - Present
Produced a wide range of print and digital materials including brochures, large format event signage, booklets, social media tiles, and branded assets in line with strict style guidelines; Championed creative direction across multi-channel campaigns with a focus on accessibility and clarity; Developed and maintained MS Office and Canva templates to support consistent internal and external communications; Worked collaboratively with internal teams to deliver strategic design solutions; Delivered high-quality design assets under tight deadlines while managing multiple projects with competing priorities.
Senior Freelance Designer at Frank Lane Marketing Agency, Geelong
January 1, 2022 - January 1, 2023
Managed projects end-to-end, from initial briefing through to final delivery, across both digital and print, adhering to brand guidelines and accessibility standards; Took the lead on large documents such as annual reports, using paragraph styles and structured templates to ensure an efficient, consistent and streamlined execution; Developed refreshed logos and branding for existing clients, aligning with evolving goals and audiences; Rolled out integrated campaigns with multiple collateral types, both print and digital, ensuring brand cohesion across all materials.
Senior Freelance Designer at Ogilvy Healthworld, London / Melbourne
January 1, 2015 - January 1, 2022
Collaborated with Project Managers across multiple accounts, managing expectations and timelines throughout large-scale document production; Delivered work for pharmaceutical clients where accuracy, brand guideline adherence, compliance, and attention to detail were essential; Produced a wide range of collateral including booklets, press advertisements, digital tools, and event branding; Designed with accessibility in mind, catering to the needs of elderly audiences; Designed Word and PowerPoint document designs for Project Management to utilise; Designed clear and engaging public-facing materials to help communicate complex processes and build trust; Developed a suite of social media tiles to communicate to customers; Rolled out press advertising for clients such as Cuisinart, Babyliss Pro and Qantas complying to brand guidelines.
Senior Designer, Illustrator and Creative Artworker at Ogilvy Healthworld, London, UK
January 1, 2010 - January 1, 2015
Worked closely with project management and the art direction team to deliver high-quality creative outputs; Clients included Pfizer, Astra Zeneca and Boehringer Ingelheim; Produced a wide range of print and digital advertising and related collateral with strong attention to accuracy and brand compliance.
Mid-weight Designer and Creative Artworker at JWT, Sydney, Australia
January 1, 2007 - January 1, 2009
Worked across print and press advertising for high-profile clients including Nokia, HSBC, Kellogg’s, Nestlé, Olympus, Sunsilk, Tourism Ireland.

Education

Bachelor of Design (Visual Communications) at University of Western Sydney, Australia
January 1, 2003 - January 1, 2005
Higher School Certificate at Wyndham College, Sydney, Australia
January 1, 2000 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Government, Travel & Hospitality