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I'm Renata Costa, a Senior Product & Brand Designer based in Porto, Portugal. I bridge brand, marketing, and digital product design to craft cohesive, scalable experiences that align business goals with meaningful user journeys. Over the years I've led branding and rebranding initiatives, built design systems, and translated data-driven insights into intuitive interfaces. I thrive in cross-functional agile teams, shaping strategy, collaborating with product, marketing, and engineering to deliver user-centered solutions that drive growth.…I'm Renata Costa, a Senior Product & Brand Designer based in Porto, Portugal. I bridge brand, marketing, and digital product design to craft cohesive, scalable experiences that align business goals with meaningful user journeys. Over the years I've led branding and rebranding initiatives, built design systems, and translated data-driven insights into intuitive interfaces. I thrive in cross-functional agile teams, shaping strategy, collaborating with product, marketing, and engineering to deliver user-centered solutions that drive growth.

Renata Costa

Product Designer, Brand Designer, Designer, +2

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I'm Renata Costa, a Senior Product & Brand Designer based in Porto, Portugal. I bridge brand, marketing, and digital product design to craft cohesive, scalable experiences that align business goals with meaningful user journeys. Over the years I've led branding and rebranding initiatives, built design systems, and translated data-driven insights into intuitive interfaces. I thrive in cross-functional agile teams, shaping strategy, collaborating with product, marketing, and engineering to deliver user-centered solutions that drive growth.…I'm Renata Costa, a Senior Product & Brand Designer based in Porto, Portugal. I bridge brand, marketing, and digital product design to craft cohesive, scalable experiences that align business goals with meaningful user journeys. Over the years I've led branding and rebranding initiatives, built design systems, and translated data-driven insights into intuitive interfaces. I thrive in cross-functional agile teams, shaping strategy, collaborating with product, marketing, and engineering to deliver user-centered solutions that drive growth.

Available to hire

I’m Renata Costa, a Senior Product & Brand Designer based in Porto, Portugal. I bridge brand, marketing, and digital product design to craft cohesive, scalable experiences that align business goals with meaningful user journeys.

Over the years I’ve led branding and rebranding initiatives, built design systems, and translated data-driven insights into intuitive interfaces. I thrive in cross-functional agile teams, shaping strategy, collaborating with product, marketing, and engineering to deliver user-centered solutions that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Senior Digital Designer at PlatformE

March 1, 2022 - Present

Lead digital design initiatives across brand, marketing, and product, aligning visual identity and user experience with strategic business objectives. Led the company’s rebranding initiative, improving consistency across brand products and strengthening internal and external communication. Design intuitive, data-informed interfaces and components; create user flows, wireframes, and high-fidelity UI designs; collaborate cross-functionally with product managers, engineers, marketing teams, and content creators. Utilize Figma for ideation and co-design scalable design systems aligned with brand needs and industry standards. Adapt designs across multiple platforms and channels to ensure optimal usability and visual impact.

Senior Graphic Designer & Art Director at We Are Innov

January 1, 2020 - December 31, 2022

Led creative direction for branding, campaigns, and marketing initiatives across digital and print channels. Developed and executed strategic creative concepts aligned with business objectives and audience insights. Directed design projects from concept to delivery, managing multiple campaigns simultaneously while maintaining high-quality standards. Created visual storytelling assets for digital and print media; collaborated with copywriters, marketers, and clients to ensure alignment between creative execution and campaign goals. Led ideation workshops and brainstorming sessions, contributing innovative ideas for campaigns and brand activations. Optimized creative workflows and mentored junior designers.

Editorial Designer (freelancer) at Porto Editora

January 1, 2014 - January 1, 2017

Designed and typeset educational book and workbook layouts, ensuring clarity, structure, and alignment with pedagogical objectives. Prepared print-ready files optimized for production and error-free printing. Maintained editorial consistency across multiple educational series.

Senior Graphic Designer at WeDDT

January 1, 2014 - January 1, 2020

Shaped brand strategy and executed integrated marketing initiatives. Led the company’s rebranding, strengthening brand identity and ensuring visual consistency across all communications. Collaborated with the marketing manager to develop data-driven marketing strategies focused on customer acquisition, cross-selling, and upselling. Conceptualized and executed integrated campaigns across digital and print channels, including social media, email marketing, event materials, and promotional content. Designed marketing and sales collateral such as catalogs, brochures, presentations, and product sheets to support lead generation and client engagement. Planned and executed brand activations at industry trade shows, designing booth visuals and communication materials to enhance brand presence. Maintained a cohesive, user-centered visual approach across all brand touchpoints.

Mid Graphic Designer at Carneiro, Creative Agency

January 1, 2011 - January 1, 2014

Developed brand identity projects, including logos and visual systems aligned with client objectives. Designed marketing collateral for digital and print, including social media assets, banners, brochures, posters, and presentations. Prepared print-ready files and managed production workflows to ensure quality and timely delivery. Collaborated with senior designers and account managers to conceptualize creative campaigns.

Junior Graphic Designer at Mudmu, Creative Agency

January 1, 2010 - January 1, 2011

Produced visual content for digital and print channels, including social media materials, brochures, promotional assets, and presentation decks. Contributed to brand development projects, supporting the creation of visual elements and layout systems. Collaborated with senior designers to execute creative campaigns and concepts.