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Marketing and strategy professional with an MSc in Marketing & Strategy (Warwick Business School) and a first-class BMS in Marketing. Experienced in brand campaign execution, client servicing, and brand strategy across FMCG and healthcare—delivering multi-market campaigns, strengthening messaging, and improving briefing accuracy and production timelines. Skilled in market research, digital strategy, and analytics (Power BI, Google Analytics) to translate insights into consistent, high-impact storytelling across OOH, digital, and TV touchpoints. Proven leader with simulation performance (top 10%) and experience coordinating stakeholders and creatives to ensure on-time, guideline-compliant brand delivery.…Marketing and strategy professional with an MSc in Marketing & Strategy (Warwick Business School) and a first-class BMS in Marketing. Experienced in brand campaign execution, client servicing, and brand strategy across FMCG and healthcare—delivering multi-market campaigns, strengthening messaging, and improving briefing accuracy and production timelines. Skilled in market research, digital strategy, and analytics (Power BI, Google Analytics) to translate insights into consistent, high-impact storytelling across OOH, digital, and TV touchpoints. Proven leader with simulation performance (top 10%) and experience coordinating stakeholders and creatives to ensure on-time, guideline-compliant brand delivery.

Kaiana Dastoor

Brand Strategist, Marketing Strategist, Brand Designer, +5

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Marketing and strategy professional with an MSc in Marketing & Strategy (Warwick Business School) and a first-class BMS in Marketing. Experienced in brand campaign execution, client servicing, and brand strategy across FMCG and healthcare—delivering multi-market campaigns, strengthening messaging, and improving briefing accuracy and production timelines. Skilled in market research, digital strategy, and analytics (Power BI, Google Analytics) to translate insights into consistent, high-impact storytelling across OOH, digital, and TV touchpoints. Proven leader with simulation performance (top 10%) and experience coordinating stakeholders and creatives to ensure on-time, guideline-compliant brand delivery.…Marketing and strategy professional with an MSc in Marketing & Strategy (Warwick Business School) and a first-class BMS in Marketing. Experienced in brand campaign execution, client servicing, and brand strategy across FMCG and healthcare—delivering multi-market campaigns, strengthening messaging, and improving briefing accuracy and production timelines. Skilled in market research, digital strategy, and analytics (Power BI, Google Analytics) to translate insights into consistent, high-impact storytelling across OOH, digital, and TV touchpoints. Proven leader with simulation performance (top 10%) and experience coordinating stakeholders and creatives to ensure on-time, guideline-compliant brand delivery.

Available to hire

Marketing and strategy professional with an MSc in Marketing & Strategy (Warwick Business School) and a first-class BMS in Marketing. Experienced in brand campaign execution, client servicing, and brand strategy across FMCG and healthcare—delivering multi-market campaigns, strengthening messaging, and improving briefing accuracy and production timelines.

Skilled in market research, digital strategy, and analytics (Power BI, Google Analytics) to translate insights into consistent, high-impact storytelling across OOH, digital, and TV touchpoints. Proven leader with simulation performance (top 10%) and experience coordinating stakeholders and creatives to ensure on-time, guideline-compliant brand delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Brand Campaign Executive at Oliver Plus

January 1, 2024 - June 1, 2024

Led the Hellmann’s x Team England UEFA 2024 campaign across 40+ OOH, digital, and TV assets, ensuring aligned brand execution and 100% on-time market delivery. Managed 20+ global campaigns for Dove, Domestos, Talenti, and Wall’s, liaising with creative, strategy, and market teams to refine assets, strengthen messaging, and maintain brand consistency per brand guidelines. Improved campaign operations by implementing structured Power BI tracking, increasing briefing accuracy by 20% and reducing production lead times by 15%.

Client Servicing Trainee at Ogilvy

April 1, 2023 - October 1, 2023

Developed OOH concepts and youth-focused messaging for Cadbury 5 Star and Fuse across 15+ digital and outdoor formats, ensuring creative alignment with brand tone and consumer insights. Enhanced Sun Pharma’s “Second Birthdate” campaign by shaping patient-centered communication and storytelling, contributing to 1M+ impressions during the Doctor’s Day launch. Conducted competitive analysis across 20+ campaigns, uncovering messaging opportunities that strengthened creative strategy and informed new briefs.

Brand Strategy Associate at Piece of Cake Pvt Ltd

August 1, 2021 - November 1, 2022

Built weekly storytelling campaigns around festive and cultural moments, driving a 60% rise in consumer engagement and strengthening brand connection across a growing digital audience. Optimised website conversion by 2.5× through SEO-informed copy changes, refreshed landing page layouts, and A/B testing across CTAs and visuals to better match user search intent. Oversaw cross-channel brand consistency by reviewing 100+ creative assets monthly across Meta, shopper, and in-store touchpoints, upholding visual identity and campaign standards.