Marco Andre Miguel Gutierrez Blanco

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

SEO Specialist at Universidad Continental
January 1, 2025 - October 1, 2025
Conduct keyword research to identify content and optimization opportunities. Optimize web pages to improve visibility in search engines, including meta tags, URLs, and content. Implement link building strategies and manage backlinks to improve domain authority. Monitor and analyze SEO performance using Google Analytics, Google Search Console, SEMrush, among others. Support technical SEO audits and suggest improvements to optimize page load speed, site structure, and indexing. Stay updated on trends and changes in search engine algorithms. Collaborate with content and development teams to ensure proper implementation of SEO strategies.
Freelance SEO Consultant at AI PROMOTE EIRL
March 1, 2023 - December 1, 2024
Perform keyword research for various assigned accounts. Research and implement search engine optimization recommendations. Perform Local SEO on Google My Business for various assigned accounts. Upload content to different CMS platforms (WordPress and Shopify). Use AI tools for content generation and optimization such as ChatGPT and Midjourney. Provide improvement proposals regarding SEO architecture and website UX. Generate FAQs for various client pages. Generate structured data for various client pages. Create blog posts with their respective images. Optimize titles, meta titles, and alt images for blog posts. Monitor important web traffic data (Analytics + Search Console). Verify keyword rankings in SERPs for different clients. Coordinate with sales team for presentation of results for various clients such as Multident (Dental Surgery), Peruviana Joyas (Jewelry), Elite (Plastic Surgery), Ilaria (Jewelry), Psicocentro (Psychology Center), among others.
SEO Analyst at ATTACH SAC
September 1, 2023 - October 1, 2023
Plan and recommend SEO & Automation strategies for different brands. Develop SEO audits (crawling, indexing, speed, content, link building, structured data, Google My Business, rankings, etc.). Optimize loading time and user experience (Core Web Vitals). Prepare monthly reports and identify problems and improvement opportunities. Perform keyword research using tools like SEMrush, Google Ads, manual search, etc. Manage programs: Screaming Frog, Google Search Console, SEMrush, Google Analytics (all at intermediate level). Worked on SEO accounts such as Hyundai, Geely, Bembos, China Wok, Caja Arequipa, among others.
SEO Consultant at OPTMEDIA LATAM
September 1, 2022 - September 1, 2023
Conduct continuous keyword discovery, expansion, and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with development team to ensure SEO best practices are properly implemented in newly developed code. Work with editorial and marketing teams to drive SEO in content creation and scheduling. Recommend changes to website architecture, content, links, and other factors to improve SEO positions for target keywords. Optimize copy and landing pages for search engine marketing. Monitor important web traffic data (Analytics + Search Console). Perform Local SEO activities with Google My Business.
SEO & SEM Specialist at ALARCON MANAGEMENT GROUP
May 1, 2022 - August 1, 2022
Execute strategy and implementation of Google Ads campaigns for lead generation. Responsible for SEO positioning of company websites and our clients. Generate content for websites based on positioning objectives, as well as create and manage content structure. Analyze and make decisions based on Google Analytics results or KPI measurement tools. Recommend and manage budgets according to established business objectives. Provide weekly reports of achieved results and next steps. Upload content to WordPress for different clients. Create prototypes and UX optimizations for websites using Figma. Perform international SEO for company clients located in USA. Monitor important web traffic data (Analytics + Search Console). Perform Local SEO activities with Google My Business.
Bidding Assistant at DIGITAL WORK PLACE CONSULTING SAC
March 1, 2017 - March 1, 2020
Review SEACE website daily and follow up with clients (database) to identify bidding participation opportunities and monitor ongoing processes. Responsible for registering participants in a selection process. Interact with other areas via email, announcing selection processes for them to send technology equipment availability. Prepare preliminary cost analysis to assess the viability of participating in selection processes. Support in preparing quotations for selection processes. Review bases for preparing inquiries and/or observations. Consolidate all inquiries and/or observations sent by all areas and send to legal department. Register inquiries and/or observations of selection processes. Communicate to other areas the status of each selection process (responses, base integration, escalations, award, etc.). Upload technical and economic proposals to the OSCE portal. Provide support in preparing technical - economic proposals and assembling invoicing for selection processes. Attend ta
JR. Bidding Assistant at DIGITAL WORK PLACE CONSULTING SAC
March 1, 2017 - March 1, 2020
Revisión diaria de SEACE y seguimiento de oportunidades de participación en licitaciones, registro de participantes, preparación de análisis de costos, apoyo en la preparación de cotizaciones, revisión de bases, consolidación de consultas y comunicaciones con el área legal, registro de preguntas y observaciones, subida de propuestas a portales oficiales, apoyo en la preparación de propuestas técnico-económicas y capacitación en Ley de Contrataciones del Estado.

Education

Bachelor's Degree in Business Administration & Marketing at UPC
January 1, 2013 - January 1, 2018
Bachelor's Degree in Marketing at UPC
January 1, 2024 - January 1, 2024
BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION & MARKETING at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2013 - January 1, 2018
BACHELOR'S DEGREE IN MARKETING at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2024 - January 1, 2024
Bachelor's Degree in Business Administration & Marketing at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2013 - January 1, 2018
Bachelor's Degree in Marketing at Universidad Peruana de Ciencias Aplicadas
January 11, 2030 - January 1, 2024

Qualifications

Community Manager Course
January 1, 2019 - January 1, 2019
Digital Marketing Diploma
January 1, 2019 - January 1, 2019
Digital Advertising Specialist
January 1, 2020 - January 1, 2020
Google Analytics Course
January 1, 2022 - January 1, 2022
SEO Course
January 1, 2024 - January 1, 2024
Advanced SEO Positioning Course
January 1, 2025 - January 1, 2025
Google Ads and Google Analytics Course
January 1, 2025 - January 1, 2025
AI Applied to Business Diploma
January 1, 2025 - January 1, 2025
SEO for AI
January 1, 2025 - March 4, 2026
Community Manager Course
January 1, 2019 - January 1, 2019
Digital Marketing Diploma
January 1, 2019 - January 1, 2019
Digital Advertising Specialist
January 1, 2020 - January 1, 2020
Google Analytics Course
January 1, 2022 - January 1, 2022
SEO Course
January 1, 2024 - January 1, 2024
Advanced SEO Positioning Course
January 1, 2025 - January 1, 2025
Google Ads and Google Analytics Course
January 1, 2025 - January 1, 2025
AI Applied to Business Diploma
January 1, 2025 - January 1, 2025
SEO for AI
January 1, 2025 - March 4, 2026
Community Manager Course
January 1, 2019 - December 31, 2019
Digital Marketing Diploma
January 1, 2019 - December 31, 2019
Digital Advertising Specialist
January 1, 2020 - December 31, 2020
Google Analytics Course
January 1, 2022 - December 31, 2022
SEO Course
January 1, 2024 - December 31, 2024
Advanced SEO Positioning Course
January 1, 2025 - December 31, 2025
Google Ads and Google Analytics Course
January 1, 2025 - December 31, 2025
AI Applied to Business Diploma
January 1, 2025 - December 31, 2025
SEO for AI
January 1, 2026 - March 5, 2026

Industry Experience

Real Estate & Construction, Software & Internet, Education, Healthcare, Financial Services, Manufacturing, Professional Services, Media & Entertainment