Hi, I’m Alessia Capponi. I’m a global head of marketing and strategic brand leader with 15+ years of experience shaping strategy, brand transformation, and consumer engagement across wealth management and FMCG. I blend data-driven insights with creative execution to deliver meaningful, ROI-focused outcomes in fast-paced, global environments.
I’ve built and led cross-functional teams, designed and launched omnichannel campaigns, and steered portfolio strategy from insight to impact. Fluent in Italian and English, with working knowledge of Spanish and German, I collaborate across sales, operations, HQ and agencies to create brands that stay future-ready and meaningfully different.
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